Failure to Launch

With a website and email list, keeping up with regular posts is important, especially when there’s an implied promise to anyone who subscribes.

But what if it’s been weeks, and I haven’t got any new work to share? Or what if I’ve got nothing upbeat and positive to write about? Everybody talks about the value of authenticity, but when you’re struggling with unrealized expectations and unmet goals, is it better to go a month without posting, or do you bare it all and risk the unsubscribes from people who just want to see another funny-looking animal painting?

It’s amazing how often people think art-for-a-living is drawing and colouring all day. I spend more time on business activities surrounding the art than I ever do creating it, as do most creatives I know. Knowing that reality ahead of time is essential if you’re ever considering this profession.

It has become clear that I’ve bitten off more than I can chew this year. I began 2024 with big plans and projects and feel I’ve mostly failed. I work long hours almost every day, but I’m not getting enough done.

The editorial cartoon work can be incredibly frustrating as those deadlines always take priority over the painted work, even though it’s the side of my business with no chance of increasing revenue. Newspapers aren’t about to bounce back.

So the first weekly task, beginning Sunday morning, is to get five syndicated cartoons done before Wednesday for my daily and weekly newspaper clients and one local exclusive cartoon done for Tuesday evening for the Rocky Mountain Outlook. Then, if breaking news doesn’t disrupt the schedule, I can work on administrative work like invoicing, print packaging and shipping, promotional material, writing, and hopefully painting.

I wanted at least two new puzzles for the Banff Christmas Market this year. But because I needed to finish two very involved paintings that still aren’t done, that won’t happen. There’s a long lead time to have them printed and packaged, and I missed that deadline.

Puzzles come with a significant initial expense, and I had to ask myself if I needed to spend more when I already have plenty invested in other stock.

I drove into the city on Sunday morning to drop off a large print and sticker order to the Calgary Zoo. Usually, that’s an opportunity to take reference photos, but with no extra time, I didn’t go beyond the gift shop. After a quick detour to Costco, I was back at my desk drawing cartoons by early afternoon.

Because of the work that goes into selling and marketing my art, with the runup to the Banff Christmas Market, I’m not getting enough painting done, and I don’t know how to solve this problem.

From early November until mid-December, there won’t be any time off. I’ll be at my booth at the Christmas Market from Friday to Sunday every weekend. From Monday to Thursday, I’ll be drawing editorial cartoons, packaging and shipping orders, and the usual admin work, plus the extra with a gift show. That doesn’t leave time for painting.

I’m trying to keep the proper perspective on this. I still have 50 animal paintings available in prints. That’s more than enough for the upcoming market. Though I wanted some paintings in progress finished for this event, I don’t need them. Those I added earlier this year for the Calgary Expo will still be new to people at this venue.

I did two weekends for the first time at the Banff Christmas Market last year. This year, I’m doing four. Unlike at the Calgary Expo, I don’t yet have a following at this event. That means my classic and bestselling paintings are still new to this audience. I will meet plenty of people who have never seen my Smiling Tiger, Otter, Winter Wolf or the grinning gallery of grizzly bears.

I need to retire some paintings in my current catalogue. When you put too many choices in front of people, it gets overwhelming. My printer in Victoria has minimum order requirements, so if I only sell two of an average selling image at Christmas, that costs me more than I made because of how many I had to order.

Art-for-a-living is a business and requires difficult choices. When a painting is no longer popular, it’s time to let it go in favour of testing the waters with new work.

In the past, I’ve put prints in the store as soon as I painted them. In 2025, I will only do print releases twice a year. This will hopefully allow me to get several paintings done, build anticipation, and have a bunch of new releases to promote before the Calgary Expo in the spring and the holiday season in the fall.

It also means I can build new art collections for potential licensing rather than offer new paintings individually. Licensing revenue hasn’t been as reliable as I’d like this year, and it is even down for some clients.

Even with non-exclusive licenses, many companies don’t want to offer the same paintings on the same type of products. So, when images are already spoken for, they’re less likely to attract new clients.

To solicit new contracts, I need to offer them new paintings.

En route to Thanksgiving dinner with family this coming weekend, we’ll detour to Discovery Wildlife Park to drop off a print order, but there won’t be time for a visit there, either. Thankfully, I do have a cabin trip coming up for a weekend break before the holiday frenzy begins.

Then, I’ll get my flu and COVID shots to do my best to stay healthy for the rest of the year. I have a recurring worry that I’ll get sick for one of the market weekends, and my booth will sit empty.

In silver lining news, because of the large print orders I just filled for the Calgary Zoo and Discovery Wildlife Park, and not wanting to leave anything until the last minute, all my prints have arrived for the rest of the year. The online store is fully stocked with prints, stickers and postcard sets. I am still waiting on calendars.

If you haven’t checked out the store for a while, please do, as I’ll retire many of these after they sell at the Banff Christmas Market. Don’t miss out on what might be your favourite. My prints are 11×14, an easy-to-find frame size wherever you buy yours. It’s never too early to start thinking about office gift exchanges or spreading happy animal art around to your friends and family.

As for sharing new work, I won’t promise anything right now for fear I won’t be able to deliver. All I can do is ask for your patience. There’s nobody who wants to see more finished work than me.

Cheers,
Patrick