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This Is the Work

When people talk about art for a living, they usually mean the highlights—the big launches, the finished pieces, the stuff that looks good on a timeline. But this—the half-finished paintings, the licensing negotiations, the time made for ideas—this is the work.

If you go through any videos, articles, or books about art promotion, you’ll find one consistent theme—be consistent.

It’s easy to promise yourself you’ll write and send a post each week on the same day. Actually doing it? That’s another story.

I’ve been meeting editorial cartoon deadlines every week for more than twenty years. Coming up with ideas isn’t as tough as it used to be, but I still have to draw and send a cartoon, no matter what—whether I’m feeling inspired or not, whether I like the idea or think it’s a dud.

Even though I usually write two or three blog posts and emails each month, there are times when I don’t have much to say. And when that happens, it’s easy to think, “I’ll get to it next week.”

But that kind of procrastination isn’t fair to everyone who’s signed up for this subscription ride, and I don’t take that for granted.

So, with lots in progress but nothing quite finished to share, here’s a bit of a dog’s breakfast of what’s on my desk and on deck.

PAINTINGS

I’m still working on those three cats. That’s normal for commissions—they take time, especially when you’re trying to capture three distinct animals in one piece. But I’ve finally found my groove this week, the fun part.

Thanks to some helpful (and welcome) suggestions from the client, their personalities are coming through. There are two black cats in the painting, each with a different look and vibe, and I was a little worried about pulling that off. That’s where back-and-forth with the client really matters. The more I learn about their features and quirks, the better job I can do.

The cats are now in the same painting rather than separate sketches, and when I open the file now, I don’t clench my teeth. I smile. That’s a good feeling. It’s not unique to this commission either. That’s the usual experience for most of my paintings.

I’m also working on a snowy owl, a grizzly bear, and a raven, all at various stages of completion. There’s a lot more work to do on this one, as I’m also recording the process on video, but here’s a sneak peek at the owl in progress.

LICENSING

It’s been a good couple of weeks on the licensing front. One international company I’ve worked with before came back with a new proposal. Since my first experience with them was pretty close to perfect, I was happy to jump into a new contract with them.

Another company I’d never heard of cold-called me with a very appealing offer to license my work. We’re in the “crossing t’s and dotting i’s” stage now.

Both companies are seasoned pros when it comes to working with artists. There’s nothing unexpected in the contracts, and most of it is just formality. In my experience, that’s typical. While it does happen, it’s rare to come across a company trying to screw you over.

I realize both of these updates probably sound like teases, but that’s the nature of licensing. I can’t talk about names or details until they launch, which could take weeks, months, or even a year. In the meantime, there’s work to do behind the scenes and it takes real time and effort.

The admin side of being a professional artist often eats up more time than most expect. But licensing is a solid revenue stream because it’s built on artwork I’ve already created, and it works well for me.

Diamond Art Club just released a new kit featuring my cheetah painting, my sixth kit so far. That one was a surprise, since it’s not one of my more popular prints. But they do plenty of research before launching a new image, and there was a demand for this one. I love working with this company, and there are more pieces in the pipeline. But they decide and let me know when I can share them.

EDITORIAL CARTOONING

A Calgary Herald reader saw one of my recent G7 cartoons and ordered a couple of prints. I don’t get a ton of editorial cartoon orders, but enough that I’ve built a good production system for them. I use the same printer who produces my metal and canvas prints, so the quality is always spot-on.
This particular cartoon also featured a grizzly bear—so the best of both worlds. I signed both prints and shipped them yesterday.

LIFE STUFF

Last weekend, I got away for a cabin trip with my buddy Darrel. It’s a good thing we book these months in advance—if I didn’t have the commitment (and the deposit), I’d probably find a too-busy excuse not to go. I know, wrong priorities, I’m working on it. Thankfully, once I’m there, it always feels like the right decision.

After years of getting up at 5:00 a.m., I can’t really sleep late anymore. Even without an alarm, and staying up later than usual, I was still up by 6 or 7. I tiptoed past Darrel’s room, showered, made some coffee to-go, and headed out looking for wildlife.

The morning walks were a peaceful start to the day. Critter sightings were limited—just some skittish white-tailed deer, a juvenile Cooper’s Hawk overhead, and cows. Lots of little birds singing in the trees, over a dozen species according to the Merlin app. One evening, a couple of Great Horned Owls were calling to each other. And in the middle of the night, coyotes howled from all directions. That last one is one of my favourite sounds in nature.
I’m always surprised when I sort through reference photos, because often something I thought I had, doesn’t look as good when I get home. And then a random throwaway photo might spark a painting.
This little calf was painted from reference I took at the cabin a few years ago. I’ve since retired it because frankly it wasn’t popular, even though I enjoyed the work and like the painting. That happens a lot, where my favourites may not be your favourites.
But one evening on this visit, I noticed the neighbour’s cows hanging around his gate near the road, and shortly after this first pic, they clustered together and it struck me comical. So I took a bunch of photos, and though I’d work from several of the ones I shot, I think there’s a painting here. Already thinking about how long it would take, but this is a marathon, not a sprint.
I’ll have to let it simmer a bit, but whenever I hear that voice whisper, “hey, look here,” I try to pay attention.

We did our usual: cards, games, guitar, napping on the deck, and wandering the property without agenda. We had some (always welcome) on-and-off rain, a loud, windy thunderstorm with a bit of non-damaging hail, but overall, the weather was pleasant.
And while I still spent too much time in my own head, thinking about work and worrying about things I can’t control, the setting and company helped me turn down the volume for a few days.

I’ll have some new work to share with you soon.

Cheers,
Patrick

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When the Work Gets Heavy, Paint Something Light

I’ve been working on a commission of three cats, and it’s coming along well. The client has provided some valuable feedback on the images I’ve shared so far. I’ve also recorded a bunch of the process, written the video narrative, and I’m still working on that video and the painting itself.

Usually, I sit down, open a Spotify playlist, and start painting. When I’m recording a painting, however, I need to position the camera above my display, adjust the lighting so the viewer can see my hand, record for five or six minutes, move the camera away, paint some more, and then record another segment a half hour or so later. It can take me out of the groove of painting because I’m thinking about something else rather than getting lost in the work.

Once I finish recording, I need to export the files to an external hard drive, format them for ease of use, and bring them into my editing software. I then speed up the footage to prevent the viewer from getting bored. Next, I will record a ‘talking head’ portion, write the narrative to go along with it, possibly source and add some music. It involves several hours of technical work in addition to the painting.

Now, as I become more proficient, that process will become smoother and take less time. However, it’s a bit clunky right now. I don’t have a workflow yet. But I’m getting there.

Lately, I’ve been feeling a bit trapped by the work-for-hire stuff—both the editorial cartoons and the commissions.  Don’t get me wrong, I’m grateful that I am able to make a living in a profession that often pairs the word starving with artist. But sometimes I need to remind myself of the reason I got into this in the first place, for the love of drawing.

So, I took a reset break and painted something just for fun.
I based this little fawn on reference I shot at Discovery Wildlife Park about three years ago. It’s still rough around the edges. I could add more detail and background, but for now, I’ll leave it and return to the commission.

Whenever I’m deep into one of these big paintings and hit a point where I’m not feeling it, it usually means it’s time to step away. A few days’ break lets me come back with fresh eyes, and I can see what’s missing. That pause-and-return approach has worked for almost every painting I’ve ever done.

This little one would make a cute vinyl sticker as-is, and I’ll likely add it to my new releases before the Banff Christmas Market. And who knows—after some time away from it, I may return with new inspiration to add more detail, a background and turn it into a print.

As always, I’d love to hear your thoughts. Feel free to share them in the comments.

Cheers,
Patrick

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Too Much and Not Enough

Most of the time, I enjoy writing posts for my site and email subscribers—truly. But sometimes, it feels like just one more thing on a never-ending to-do list. And right now, that list is long.

I take A Wilder View seriously. People signed up to get what I promised: the stories behind the paintings, insight into the business of being a working artist, and honest updates about the ups and downs. I try to deliver on that. But now and then, I wonder if I should skip writing anything at all when the tone isn’t upbeat. Is it better to go quiet for a few weeks—or even months—or to acknowledge the elephant in the room?

Because creating art for a living is still a job. And like anyone with a job, sometimes I get tired of it.

I’ve often thought, wouldn’t it be easier to just go back and get a “real” job? One where I clock in, clock out, and maybe even have weekends. Sure, working for yourself has its rewards, but the hours are brutal. 10-12 hour days, seven days a week, is the norm. If I’m home, I’m working.

Shonna and I haven’t had a real vacation in a few years. She’s working long hours, too, and it’s wearing on both of us. Travel feels more like another chore than a break, especially with everything costing more.

So this year, we’re staying close to home.

But even that’s not as comforting as it used to be. The wildfire threat has been weighing heavy. After Jasper’s nightmare last year, it feels like everyone in our part of Alberta is bracing for our turn. Banff and Canmore have done prescribed burns for years, but now they’re also logging to create larger fire breaks. Nobody’s complaining.

The story now feels like “not if, but when.” From June to September, we’re supposed to be ready to evacuate on short notice. It’s hard to enjoy your home when each sunny day feels like a threat.

Back in June of 2013, we had to evacuate for a flood none of us saw coming. Evacuate from your home once, and you never quite regain the same sense of security, false though it was. They’ve built a lot of flood protection since then, so I wouldn’t complain about a solid month of rain right now.
I’ve been working on a big commission of three cats. It’s going well—I’m finding the personalities—but it’s a slow process. The client has been wonderful and said there’s no rush, but that can be a trap. If someone trusts me with their money and their story, I take that seriously. I tend to put more pressure on myself than anyone else does. And other clients are waiting patiently. 

I sent her these latest pics yesterday morning, something I don’t normally do for commissions. While critique at this stage is often premature, she knows my work and offered some helpful insight into how their personalities differ from each other. Since my work is all about the character, I welcome that sort of thing. I want my clients to love their paintings.

For example, I shared that I intended to make Fable (left) look a little less worried as I develop it, but she told me he actually looks like that, so what I gleaned from reference was accurate. I’m making changes to all three based on her feedback. Then I’ll draw the bodies and start putting them together into a composition.Meanwhile, I haven’t finished a new wildlife piece in a while, and that’s eating at me. The Banff Christmas Market is just five months away. I need new work ready to print, and it’s already June.

Editorial cartooning continues to take more time than I’d like. More energy, too. Keeping up with the news is exhausting and it’s hard to stay creatively engaged when everything feels so heavy. Sometimes I wonder if people subscribed for the fun wildlife stuff and didn’t expect posts like this. But many of you have told me you appreciate the honesty, so here it is:

I’m burnt out. And I don’t know what to do about it.

Like most people, I don’t feel like there’s enough time. I’ve been getting up at 5 a.m. for nearly thirty years. I like working early mornings, and get a lot more done. But  even if I watch a couple hours of TV in the evening, I feel guilty. That voice that says “you should be working” never shuts up.

I shipped a big wholesale order of prints and stickers to the Toronto Zoo on Friday. It’s their largest order yet. My printer in Victoria came through as always, and I spent all day Thursday signing and packaging the order to send it by UPS. I still can’t trust that Canada Post will get stuff delivered while they’re negotiating their labour dispute. Yet another small business uncertainty to navigate.

By all rights, I should have felt great about the order. But honestly? Just relief. One less thing to worry about.

No satisfaction. Just… done.

I’ve also been learning video production. And I’ve made it harder than it needs to be—not because the tools are so complex, but because I’ve convinced myself I have to get it perfect. I’ve got the gear. I’ve recorded a ton of footage. I even wrote the narration. But I’ve stalled on recording it, because I know once I start, I’ll feel like I have to keep it up. And video takes a lot of time.

Still, I know it’s necessary. Video is the only marketing that moves the needle anymore. So I’m trying to get over myself and find a workflow I can manage and replicate.

People sometimes suggest I hire an assistant, virtual or otherwise. But that’s not really a solution for me. I can’t hand off my writing, painting, emails, or videos. I don’t have the extra money to offload the marketing. And managing someone else? That’s more work, not less, at least at the start.

What I really need is to streamline. Figure out what’s essential. Because I can’t keep piling more on top of what I’m already doing.

Where do you get your ideas? As anyone who owns or runs a business knows, most software platforms have gone to subscription model, meaning if you stop paying, you can no longer use it. Not an option for most people, so they can charge whatever they want. In the space of less than two months Microsoft Office 365 (admin), Adobe (design), Quickbooks (accounting), and Google (gmail isn’t free for business) have increased their prices. And the original cartoon idea used the term ‘Subscription model’ but I changed it to ‘death by monthly fees’ because my cartoons run in newspapers, and they sell ‘subscriptions.’ Not the same thing, but people are weird.

Let me be clear—I’m not fishing for sympathy. I’m healthy. The bills get paid. I have meaningful work and people who support me. I know a lot of others are dealing with far heavier loads—health problems, job losses, financial pressure. You never really know what someone else is carrying.

And I know some of you reading this are always working long hours, too, in harder jobs requiring long commutes, with kids and responsibilities that don’t stop. I’m not suggesting I’ve got it worse.

I’m just telling you where I’m at. If my emails are a little less frequent or a bit quieter, it’s not because I’m slacking. It’s because I’m working. I’m doing what I can with the energy I’ve got—and trying to figure out how to do that without burning all the way out.

Thanks for reading. Your support makes more of a difference than you probably realize.

I’m still here, still working, still figuring it out.

Cheers,
Patrick

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Here We Go Again (Canada Post Edition)

Canada Post is once again threatening strike action — just five months after the last one. For small businesses, it’s another gut punch in a year full of them.

Last time, I lost a good chunk of my Christmas sales because I couldn’t ship anything. And while I’m just one self-employed artist with multiple income streams, plenty of businesses rely on the holiday season to stay afloat. That strike hurt a lot of people.

Here we go again.

I wrote the first draft of this post yesterday morning. By the afternoon, another offer was on the table, so maybe they won’t strike. As of this morning, there is still no decision.

The uncertainty is the killer. I can’t promote anything until I know what’s happening. Instead, I’ve had to waste time updating my site just in case.

By the time you read this, Canada Post might be on strike, about to strike, delaying it until next week, or holding off until — who knows — the next holiday season.

Shipping Update

I looked into shipping with UPS and other carriers. The cost? Around $39 to send one $29 print or a $32 tote bag. Not exactly a deal.

Ironically, I could ship a bunch of items for roughly the same price. But five stickers? I didn’t even check — because really, what would be the point?
So, for now:
– I’ve zeroed my online stock to avoid surprise orders.
– I added the above strike notice to every item in the store (that took a while).
– The items are still visible because I do have stock on hand — stickers, prints, tote bags.

If you’re in Canmore or nearby, I’m happy to offer free delivery. Outside of town, I can still ship — but for a single item, it probably won’t be worth it. That said, if you want to place a larger order or bundle a few things, I’m happy to work with you on shipping costs.

Just email me at patrick@nulllamontagneart.com with any questions or requests.

Some Good News

I recently found out I’ve been accepted for all four long weekends of the Banff Christmas Market this year. That’s a relief and something to look forward to — a good reason to get back to the painting table, once I clear my current backlog.

On The Drawing Board

Right now, I’m working on commissions and recording video content. Normally, I don’t share in-progress shots of commissions — not even with clients — but this year, everything’s in flux, and I’m trying to adapt.
When I’m doing commissions and editorial work, that usually means less time for whimsical wildlife. But if I want to have anything to share with you all, I need to loosen the reins a bit.

So here’s a sneak peek at three cat portraits in progress: Fable, Jack, and Mortdecai. The likenesses aren’t there yet, but it’s a start — and I’m enjoying the process. My client saw them first and was pleased, which is what matters most.
Recording the painting process as I go, I’ll add some narration once I wrestle this new video software into submission. I’m hoping to share it in a week or two.

You have no idea how uncomfortable it is for me to post unfinished work — especially a commission. But honestly, I’m tired. Worn out. And right now, I don’t have the energy to fight my perfectionist tendencies.

Maybe that’s a good thing.
My client kindly gave me permission to share these images and the upcoming video. And since many of you have told me you like seeing how the sausage is made, I’ll be sharing more of that this year.

Back to work.

Cheers,
Patrick

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Sharper Focus and Closing Books

After a lifetime of saying I’d never get one, something my buddy Darrel has delighted in reminding me since, I woke up on a September morning in 2017, wanting a tattoo. It was my design, and I figured I’d get it somewhere like my shoulder. Rather than object, and much to my surprise, Shonna suggested that if it meant that much to me, I should get it where I could see it.

It was great advice, and I enjoy seeing it on the inner forearm of my drawing hand. It still has profound meaning for me and has become the logo for my business.
People often ask what it means. If I’m that solitary dot in the middle, my best chance of connecting with others is through my artwork, represented by the bear claws. But just as important is the reverse, where nature, wildlife and the world around me deliver the inspiration to create more art. 

A fortunate byproduct of getting that tattoo, and probably the best part, was my introduction to the tattoo art world and making new friends with some incredibly talented people. My friend Derek, one of the most skilled and generous creatives I know, has helped me become a better artist. Several of his clients have become my customers.

Tattoo art fans will wait years for an opportunity to have their favourite artist use their bodies as a canvas. Hanging out at the tattoo shop, I’ve met people who have travelled from all over the world to Electric Grizzly for Derek’s artwork. Many tattoo artists have such fans. Sometimes, their wait list becomes too much, and the artist can’t keep track. When that happens, they often post on their website or social media that Books are closed.

That means they’re trying to manage their time, serve the clients they’ve already booked, and prevent their schedule from getting out of hand. Their books may stay closed for months or open briefly to fill a cancellation.
I have been frustrated the past few years that it seems I can never get as much done as I would like to, still failing to find traction. I have too many ideas, too much ambition, and little time to do it all. As fiction writers need to aggressively edit and ‘kill their darlings’ to make for a better story, I must abandon some things to make progress on the ones that mean the most to me.

Editorial cartoons remain a daily commitment, along with sales and marketing. I need to write posts, maintain my website, communicate with clients, pursue licensing opportunities, package and ship online sales and do my bookkeeping. That stuff doesn’t often change.

But it’s the long-game projects where I’m failing, and the only way to correct that is to decide what’s important, at the expense of all else.

This week, I started on sketches for a commission of three cats. I recorded some more of a painting for an upcoming video. I shipped tote bags and print orders, and I drew cartoons. I resumed an online course on Adobe InDesign for Illustrators so I can try, try, try again to make some progress on the book, which is also why I made time for these bears this week.
I haven’t painted anything in a month and needed to get back into the groove. These were supposed to be rougher sketches, but it’s difficult to stop once I get going. These are neither sketches nor finished paintings, but somewhere in the middle.

I have another commission for three dogs on deck and have agreed to paint another dog a little later for one of Derek’s clients, who became one of my collectors.

I did not get as many wildlife paintings done last year as I wanted, which bothered me. I have too many works-in-progress waiting for my attention. So, to borrow from tattoo parlance, my books are closed. I can’t take on any more commissions, projects, or distractions that hinder my progress on these priorities.

Hopefully, in the coming months, you will see more new pieces from me and a sharper focus on the work I want to do most.

Cheers,
Patrick

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Post Expo Perspective


The Calgary Expo is always exhausting but usually a positive overall experience.

This year, I went into it feeling burnt out, mainly because of how closely I’ve had to follow the rapidly changing news lately and how much it has personally bothered me. I think I foolishly thought Expo might fix that.

Many things that could have gone wrong in preparation and execution went as well as expected. I got my hotel and booth early, load-in went well, there were no problems with setup, and it seemed off to a good start. Even my new payment system worked flawlessly all four days.

But earlier in the week, I realized I wasn’t looking forward to Expo like usual. I went into it feeling a little desperate for a good show. So, when sales were slow, and the whole vibe felt off, I considered it might be my fault, that I was failing to project the right attitude.

Talking with other vendors throughout the weekend, however, with a noticeable drop in customer traffic, it quickly became apparent that it wasn’t just me.

We couldn’t help but speculate amongst ourselves — what was going on?

Was it the new layout? The events portion of the show moved to the second and third floors of the new BMO Centre. In previous years, attendees would end up in retail spaces while moving between panels and talks. When people left those scheduled events this year, it seemed like many just went outside or crowded the exterior aisles on their way to somewhere else.

Perhaps it was the economy. With all the bad news flooding across the border these past few months, people are nervous and watching their money. It seemed like many had less to spend, and I saw far fewer new people in my booth than I’m used to. I’ve never seen a quiet Saturday at the Calgary Expo; it’s usually a crazy busy day. My best sales day this year was Friday. That has never happened before.

I’m used to each year proving as good or better than the year before. I’ve never had a down year. My friend Ryan had a booth a couple of aisles away from me. He was right when he said, “Every year can’t break records.”

Because I keep meticulous records and inventory, I know that this year’s sales were down 16% over last year. That may not seem like much, but this is an expensive show. The price of my booth, electrical, insurance, parking and hotel all went up this year. So, depending on the year, the first 35% to 50% of sales cover that initial expense. That’s before I factor in the cost of my product.

For this show, 16% off the top is significant. I didn’t talk to one vendor who said their sales were good this year.

The show was still well worth my time and investment, and on the last day, I rebooked for next year as I always do.
At the show’s end, tearing down took about an hour and a half. But the line-up of cars to access the loading docks was ridiculously long. I have a sturdy hand dolly that transforms into a robust cart. It was quicker for me to haul my booth out in three trips through two large halls to the other side of the building where I had parked my car. That took another hour, but it was better than sitting in a long line of vehicles for all that time.

I’ll admit that I felt a little sorry for myself on the drive home Sunday night, that the show wasn’t as good as I’d hoped or expected. But after some sleep and time to reflect, I have corrected my perspective.

While the goal is always to introduce my work to new people and find new subscribers, and there weren’t as many of those opportunities this year, the best part of Expo is all of you who keep coming back to see me year after year.

With a sincere hand-on-heart, I want to thank my many repeat customers, collectors, subscribers and supporters who showed up this year.

I met several people who came to the show just because they read about it in A Wilder View, some of whom I met for the first time. I often think what I write on my site and in my emails is self-indulgent drivel, but you keep telling me that you look forward to each email and enjoy what I share.

One enthusiastic subscriber who’s been buying my calendars from Australia for several years just immigrated to Canada and came to Expo to meet me for the first time. In an email exchange after the fact, he said, “You’re such a positive and inspiring person.”

Feroze, are you sure you’re reading MY emails?

I kid.

Even though this is precisely what I always wanted, I’ve never been comfortable with so many of you having my art on your walls or stickers on your cars, kayaks and water bottles and that you say such nice things about my work and writing.

Many of you have way more prints, stickers, magnets, coasters and other pieces than I thought you did.
Though I saw them all weekend, Tracy and Sheldon took these photos of their collection Saturday night and shared them by text. They rotate their prints in what they call Critter Corner. When I saw these photos, I joked that I felt like a drug dealer and it might be time for an intervention, especially since they bought more prints and tote bags this weekend.

You two would be dangerous if you weren’t such lovely people.

I was reminded this weekend that so many of you have large collections. You know who you are, and I only refrain from listing all your names because I would forget somebody, and I don’t want to offend anyone.
Long-time collectors also bought canvas, metal and acrylic prints this weekend. I have more of those orders to fill this week. I talked with former commission clients and ones whose paintings I’m just about to start. I got the usual gentle pressure about the book, which I never seem to gain traction on, and a few offered welcome suggestions on which animals I might consider painting next.

I can’t adequately express how humbling it is that you enjoy my artwork this much.

So perhaps I needed a lesson this year at Expo that even when sales are down, it is just one event in one year, and it comes and goes so quickly. All of you who continue to allow me to do this for a living, whether you can show up to Expo to show your support in person, were already here before the show, and you’re still here afterward.

I need to remember that it’s a gift that, once a year, I get to see so many of you in person. Because every time I do, you make me want to make more art.

Thank you.

Cheers,
Patrick

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A Cartoon for the Calgary Expo

The two sides of my business rarely intersect. But while there’s nothing political about my whimsical wildlife animals, I have sometimes used one of my paintings in an editorial cartoon. Just recently I used my Angry Bear painting in a cartoon about the stock market.
I’ve used a polar bear or two in cartoons about climate change. And when Kevin Costner was the parade marshal for the Calgary Stampede in 2022, I used my portrait of his Yellowstone character, John Dutton, in a cartoon.
The Calgary Herald currently runs my cartoons more than any other daily newspaper in Canada, and they’ve been publishing my work for more than twenty years. How often, depends on how the editor of the day feels about my work in general. Everyone has their favourite artists.

The income from syndication comes from volume, where many customers pay a lower rate to run the same cartoon. When I draw a Calgary Expo themed cartoon, I’m not doing it for the money. It’s for my own enjoyment and to promote the event. I drew this Calgary specific Expo cartoon this year, knowing full well the only paper that might run it was The Calgary Herald.But it’s also fair comment about a positive event that brings a lot of people and revenue to the city. Though many refer to it as Comic-Con, it is so much more than that, a massive fan experience with 100,000 people coming through this show in four days. Some are there to get a celebrity photo or signature, others to add to their pop culture or art collections, and many come for the cosplay, to dress up and let their freak flags fly. I suspect most people come for the spectacle, to run away with the circus for a few days.

We’re in the final week of a federal election and defending against an unwarranted trade attack from our formerly closest friend and ally, so I had no idea if the Herald would run a silly Expo cartoon right now. But, I drew it anyway and enjoyed the work. While having coffee in my hotel room this morning, it was nice to see the cartoon published in today’s Calgary Herald.
If you’re coming to the Calgary Expo, I’ll be chained to my booth from opening Thursday to closing on Sunday. I set it up yesterday, and I’m ready for the chaos. Come by and say Hello!

Cheers,
Patrick

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The Calgary Expo 2025

Artist Alley is part of most Comic Cons and Expos. As the name suggests, it’s a section for artists and independent creators. Each space is often a single, no-frills table, ideal for smaller budgets or those who fly to shows with only their product and a banner or two.

At my first Calgary Expo as a vendor in 2013, that’s where I planned to be. But a vendor I knew talked me into spending a little more money to get a Small Press booth. It had a bit more space and a pipe and drape backdrop between the booths. It was great advice, and I was in Small Press for the first five years.
This was my first year setup, and I was thrilled I got enough sales to cover my expenses. Shonna helped me out the first couple of years, but I’ve long been able to handle this show solo. She works hard at her own job, so I don’t need her to come and do mine, too.

While most of these paintings are retired, a few are still popular today in prints and with licensing clients. Nobody is more surprised than me.

Shonna and I laughed this week, talking about those first years. There were no YouTube videos to tell you how to prepare for a show or what equipment you’d need. There were no pay terminals connected to our phones; it was all cash sales. You had to learn by watching other vendors, looking at their setups, and asking for advice from anybody and everybody.

Fortunately, other vendors had been where I was and freely offered tips, tricks, advice and supplier info. I do my best to pay that generosity forward when newbies ask for help.

The Expo grew yearly, and Artist Alley moved to the Big Four building. As part of that redesign, they eliminated the Small Press section. I had to decide if I wanted to step backward and leave the main building or invest in more space, equipment and inventory and become a retailer with a full-sized 10’x10’ corner booth.

To this day, I still get people asking me why I’m not in Artist Alley. The simplest answer is that I like having more space and professional pipe and drape dividers. An artist in the retail section stands out more than one squeezed in among many others. I also pay an electrical fee each year to power my lights, a service not available in Artist Alley.
The BMO Centre has been under renovation for several years, and the show’s footprint has kept shifting. With the convention centre expansion and renovation completed this year, it’s a massive change, and Artist Alley is finally back with the rest of the show.

The other day, I chatted with a subscriber who works for a wholesale customer. She’s more involved in the online Expo community than I am and shared that some of the Artist Alley vendors were disappointed or upset that the show is now under one roof.

I understand their fear of change, especially if the divided venue is the only thing they know. They’re likely unaware the show only split when it got too big to contain itself. Putting Artist Alley in the Big Four building was a compromise, and back then, many were upset and disappointed at the split. This year, it’s a welcome reunion for those who remember the good old days.

As this is my tenth year, having experienced both options, I have no doubt that having the whole show back together will be an advantage for vendors and attendees alike. With no requirement to leave one building and enter another, people will spend more time in one place, which means everyone will get to see everything.

I hope the Artist Alley vendors find out it’s probably a good thing for them, and I want them all to do well.

Five days in one location means you can get to know your neighbours during the slower periods and before opening each day. I always learn something from other vendors, even if they’re new. I’ve had mostly good neighbours in my ten years of Expos, but occasional challenges have occurred.

Two years ago, a collective of three or four young women selling their costume jewelry had boundary issues. They pushed into my booth several times, threatening to knock my art off the walls. They hung out in front of or IN my booth with their friends, or they cranked up their club music, making it difficult to talk with my customers.

Last year, however, I was next to a couple of young guys from Grande Prairie who were friendly and fun to be around. They politely asked if they could hang a banner off my grid wall on their side, and I was happy to accommodate them.
This was my booth in 2019, one of my best spots ever. During setup, the booth next to me was a no-show, and the vendor on the other side of the gap asked the organizers if he could take some of that space. They agreed. He excitedly came to me and said he’d only take half of it, and I could have the other half, a generous gesture on his part. We both expanded our booths and even had storage space between us.

Another reason I loved this spot was that it was next to one of the widest aisles beside a wall and a straight line to one of the loading doors. On teardown, it was pouring rain that year. The vendors around me cleared out quickly. After I packed everything and it was time to load out, one of the show staff offered to let me bring my car inside. I parked beside my booth, loaded up comfortably, and drove out the door.

This was likely the only time that will ever happen at this show, but it sure was a treat.

The most familiar faces at the Expo are my wonderful subscribers, customers and collectors who come back year after year to support my work. I see several of the same vendors, too, but I only know a few. It’s a busy show, with 100,000 people attending over four days, so spending time outside my vendor neighbourhood is impossible.

One vendor I know has been at this show for about as long as I have. Brock is a talented scroll saw artist with pop culture and entertainment-themed work that fits this audience perfectly. We chat each day of the show, before opening, or when he and his family come by my booth to get some new prints and stickers.

Because I’m usually at the show by myself, they’ve always been so kind to offer to watch my booth if I need a bathroom break. Several of my long-time collector friends do that, too, and it’s greatly appreciated. I bring my food, so that’s the only time I need to leave my space.

This week, the Expo updated its Exhibitor List to reveal booth numbers. I was delighted to discover that, for the first time, Brock and I are next-door neighbours, our corner booths forming the end of an aisle block. What a great start to the event.
Though everything I need for Expo is here and mostly ready, I’m still working on last-minute prep and drawing editorial cartoons to keep my newspaper clients supplied while I’m away. The Monday after the show is Election Day in Canada, so I must also have that morning’s cartoon done in advance.

To you diehards who attend every year, I look forward to seeing your smiling faces once again.

If this will be your first Calgary Expo, please stop by and say Hello. I love seeing the shell-shocked expressions on people who have never been to this circus. You’re in for a real treat.

Cheers,
Patrick

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Art, Uncertainty and Friendly Fire

If I were to give one piece of advice to aspiring professional artists, it would be to diversify. Find as many income streams as possible so that when one inevitably falters or fails, it doesn’t mean the end of your business.

At the peak of my editorial cartoon career, I had more than four dozen daily and weekly Canadian newspapers regularly running my cartoons in almost every province and territory. While it continues to be a valuable part of my business, today, it’s no longer the full-time income it was. But I’ve had time to pivot because I lost one or two papers at a time, with several clients instead of just one.

Thankfully, I developed another side to my business with my whimsical wildlife, which continues to grow. That revenue also comes from several different sources.

I wholesale my prints and vinyl stickers to places like The Calgary and Toronto Zoos, Discovery Wildlife Park, and Stonewaters in Canmore.

My online store is not a significant source of revenue, but my art sells well in person at the Calgary Expo and Banff Christmas Markets.
Because of the work involved and the fact that I need to leave room for painting more wildlife, I only accept a few pet portrait commissions a year, but that’s also a reliable source of income.

Finally, I’m fortunate that my animals have commercial appeal, and my art style is attractive to licensing clients. Companies put my art on their products and pay a royalty percentage on sales.

Harlequin Nature Graphics in Victoria has sold some of my images on T-shirts for many years. Pacific Music & Art adds my art to cards, water bottles, coasters, magnets, trivets and more. If you visit the Calgary Zoo gift shops, you’ll see my prints and stickers on shelves next to my art on Pacific products.
Licensing allows me to reach a much bigger audience than I could handle myself. I already spend more time promoting and selling my animal art than I do creating it. If I tried to do the work my licensing clients do, I could never paint anything.

These businesses aren’t only in Canada. A company in Cyprus licensed my artwork for the Happy Color app, and clients in the UK and the US have licensed my work for several different products.

The current fabricated tension between Canada and the US threatens to devastate the economies of both countries. We all know why it’s happening and who is solely responsible. Whether you agree or disagree politically, you can’t argue against the evidence that this is devastating for the markets, cross-border trade and the formerly amicable and mutually beneficial business relationship between the two countries.

In acts of defiance against divisive tariffs and 51st state rhetoric, many Canadians are avoiding US products. Though it has long been our number one tourism destination, travel to the US for business and tourism has plummeted to the point where airlines have eliminated some routes to select American cities.

Every Canadian individual or company who works with or for US businesses is now in a difficult position. How do you promote these services and products while understanding and supporting the fact that Canadian customers aren’t buying from American companies right now?
One of my favourite US licenses is Diamond Art Club. Before the pandemic, I had never heard of this hobby, but it has a massive and devoted following. The sample product they sent featuring my Otter painting impressed the hell out of me. I didn’t have time to assemble it, so I gifted it to one of my American subscribers.

Diamond Art Club has been friendly and professional, my images sell well, and they always pay me on time. I love working with this company. In addition to the six designs they’ve got on offer, I’ve recently found out two more paintings are in the design and production pipeline.

Many years ago, I was licensed with The Mountain, a T-shirt company out of Vermont. I especially liked the connection as my French last name, LaMontagne, directly translates to The Mountain.

The owner, a talented artist in his own right, was great to work with. The Mountain sold my designs on shirts for several years. The relationship ended when the owner sold the company, but licensing contracts often only endure for a few years anyway.
While not one of my bestselling prints, my Ostrich painting was very popular as a T-shirt, and it showed up in the strangest places. I saw Jack Black wear it a couple of times. Ozzy and Kelly Osbourne wore it on their show, as did a character in a Netflix series. Subscribers spotted the shirts and sent me screenshots from hockey and basketball games.
A little over a year ago, many years since our previous contract, The Mountain contacted me about licensing the Ostrich again. An ostrich ranch in Arizona sold many of those shirts, and I suspect they might have been the reason for the request.

The Mountain was recently sold to Liquid Blue and was again under new ownership. I took the opportunity to suggest that they consider some new designs, and they were receptive.
Licensing agreements can be exclusive, but many aren’t. Even then, a company that produces the same product won’t want to sell the same designs. In our online world, it doesn’t matter if they’re not in the same physical area because anybody can buy anything from anywhere.

So, the designs I submitted to The Mountain were different from those currently sold by Harlequin Nature Graphics in Canada.
With licensing, contracts to negotiate and sign, and promotion schedules, product launches can take time. While a company plans how and when new designs are made available, it’s understood, if not explicitly laid out in the contract, that the artist doesn’t talk about it.

I have known these 8 new shirts have been coming for the past year. Their designer(s) did a great job adapting my images to their signature shirts, and they look even better than their previous designs.

But as bad luck would have it, these new T-shirts have launched in the middle of a trade war, where Canadian companies and consumers are actively avoiding US products, and the Canadian dollar has dropped. A year ago, I would have been excited to tell you about these designs and introduce them to my Canadian wholesale clients. But today, promoting these products to Canadians is rather pointless.

We know the situation, so I won’t go off on a political rant. We know how we got here. The fear is that there is too much damage done, and we won’t be able to get back, especially since none of this is close to finished. And just like during the pandemic, what the world looks like on the other side is anybody’s guess.

In the meantime, I will continue to adapt and diversify.

Cheers,
Patrick