Category: Business

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Some Assembly Required

A couple of years ago, through an art licensing agency, Spilsbury licensed four of my paintings on puzzles. But they’re a US company that doesn’t ship to Canada, which annoyed several subscribers.

When a company buys limited rights to put my art on a product, they decide which images they want, how many to create, and when they want to produce them.

I’ve received so many requests for puzzles, however, that I’ve decided to create some of my own. Of course, that means investing in production up front, but then I control which images and quantity to make.

I wanted to source them from a company specializing in puzzles rather than one printing many different products. I wanted sturdy, uniquely shaped puzzle pieces with excellent printing and packaging.

Based in Victoria, I liked what I saw and read on the Puzzles Unlimited site. I talked about pricing and production with a sales rep, uploaded an image and paid for a sample 504-piece puzzle. It arrived between Christmas and New Year’s Day. While the sample box is basic, the company will design a branded box featuring my name, website, and any other details I want to add.

Shonna and I were supposed to spend Christmas up north with her family, but the nasty roads and weather that weekend made that a bad idea, so we stayed home. Shonna was off the whole week, and my workload was light, a perfect window for product testing.
We laughed at our own arrogance, thinking this would be an afternoon diversion for a few hours. Instead, it took us several hours each day for three days to assemble it. Neither of us remembers the last time we put a puzzle together, so it’s unlikely we’ve done one as adults.

I sent snapshots to a couple of friends, and both asked the same question. “Is it easier to put together since you painted the image?”

NOPE! Not even a little.

More than once, while trying to find a piece, I complained to Shonna about the artist.

“What kind of psychopath puts so much detailed fur and grass in one painting?!”
It became an obsession for both of us. After dinner last Thursday night, I asked Shonna what she wanted to watch on TV. She said she’d much rather work on the puzzle, and I agreed. I was pleased with the whole experience, though we were disappointed when it was over. We did, however, learn a valuable lesson on this one. Don’t assemble a puzzle with a lot of brown and beige texture on a surface with a lot of brown and beige texture. Newbie mistake.

We finished it on New Year’s Eve. Clearly, our neighbours will never have to complain about the noise from our wild partying lifestyle.

This is a quality puzzle with sturdy pieces and clean printing. I want to have four designs available in the spring so that I have them for the Calgary Expo.

These are specialty items rather than generic mass market products, so they’ll retail between $35 and $39 each. From what I’ve seen at markets, plus information from the supplier and others, that’s about right for a niche product purchased directly from the artist.
This puzzle is 16″ X20″ with 504 pieces, which will be the dimensions and count for the first orders. For casual puzzlers like us, it’s the perfect size and difficulty. However, it wasn’t too easy, and we could get it done and still enjoy it.

I know that hardcore puzzle enthusiasts prefer 1000 pieces or more, but I don’t know if that’s who’ll buy these. Will it be diehard puzzlers or those looking for an entertaining pastime a couple or family can do together?

Now I must decide on the first four images. Spilsbury has the exclusive puzzle license for my Smiling Tiger, Bald Eagle, Wolf and Great Horned Owl. So those are out of consideration.

The most popular prints won’t necessarily be the best puzzles. The image must be one people like but also fun and challenging to put together without too much frustration.

Grizzly on Grass is one of my most popular paintings, and it was a fun puzzle, so that’s one of the four. The Otter is one of my best-selling prints but has a big blue background, which might be a problem in a puzzle.

So for all of the images you see here, I reimagined them as puzzles rather than prints and cropped and sized them accordingly. If I chose four right now, I’d go with Grizzly on Grass, Otter, Sea Turtle and T-Rex.
I’m also considering these cropped versions of the Flamingo, Parrot, Squirrel, Ring-tailed Lemur, and Snow Day.

But I’d love to hear your opinion.

  1. Would you want to buy one of these puzzles?
  2. In order of preference, which four would be your favourites on a puzzle?

Please let me know in the comments, and feel free to add any other thoughts you’d like to share.

Thanks!
Patrick

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The Professional, Personal, and Paintings of 2022

Keeping a blog is handy when I write a year-end wrap-up because I don’t have to remember what happened. So here are some of the standouts from this year.

Sticker Surprise
While on a cabin trip last year, my buddy Darrel suggested my work might lend itself well to vinyl stickers people put on vehicle windows. So, I designed a few, sourced a production company, and realized he was onto something.

The ten designs have done well with regular re-orders at the Calgary Zoo, Discovery Wildlife Park, and Stonewaters in Canmore. They were also popular at Calgary Expo and the Mountain Made Markets. This week, I reordered a bunch and added two new designs. In the upcoming year, I’ll be working to get these into more stores.

The NFT boom goes bust
Earlier this year, I thought there might be a market selling NFTs of some of my paintings. I read a lot of information, entertained offers from online galleries, and eventually signed with one. They were professional and good to work with, but then the entire crypto art market fell apart.

Thankfully, I lost no money on the experiment. I never bought any cryptocurrency or paid for my own NFT minting. The time I lost was an educational experience, and I have no regrets. You will never have any success without risk. Kevin Kelly once said, “If you’re not falling down occasionally, you’re just coasting.”

Will NFTs come back into favour? I doubt it.

Cartoon Commendation
I don’t usually enter editorial cartoon contests, but I made an exception this year for the World Press Freedom Competition. I’d already drawn the cartoon above that fit the theme, and the top three prizes included a financial award. Though I hadn’t expected much, I won 2nd place and the prize money paid for most of my new guitar.

The Rocky Mountain Outlook is our local weekly paper. I’ve been their cartoonist since it began in 2001, and I’ve never missed an issue. National awards matter to weekly papers as they lend credibility to the publication, especially when soliciting advertisers who pay for it. The Outlook enters my work into the Canadian Community Newspaper Awards each year.The CCNAs didn’t happen last year because of the pandemic, so they awarded two years at once this time. For Best Local Cartoon, I won First, Second and Third for 2020 and Second and Third for 2021 in their circulation category.

Given there are fewer local papers each year and even fewer local cartoonists, I wonder if the multiple awards say more about the lack of competition than the quality of my work.  Regardless, the recognition is still welcome.The problem with local cartoons  is that you kind of have to live here to understand most of them. So the ones I’ve shared here are a random selection of local and national topics.
Between the five or six syndicated editorial cartoons I create each week, plus the local cartoon for The Outlook, I drew 313 editorial cartoons this year.Calgary Expo and the Mountain Made Markets

I know artists who do the gift and market circuit all year long. For some, it’s their entire living, and they do well. Others try it for a few years, don’t make any money, and move on to something else. It can be a real grind.

More than once, I’ve considered getting a bigger vehicle, a tent and the display and booth hardware I would need to do the fair and market circuit in the warmer months and the holiday shows in November and December.

But with daily editorial cartoon deadlines, long days away and travelling each week are next to impossible. I enjoy working in my office every day and have no desire to spend a lot of my time driving and staying in hotels.

The one big show I look forward to each year is the Calgary Comic and Entertainment Expo at the end of April, five long days, including a full day for setup. So when the full event reemerged from its two-year pandemic hiatus, I was excited to return.

Not only was 2022 my best year of sales to date, but it was also great fun. I’m already looking forward to the 2023 event, though I’m tempering my expectations with a possible looming recession. Then again, I didn’t think this year would be good, and I was happily proven wrong.

There were several Mountain Made Markets this year, with weekend events every month from May to December. Held indoors at the Canmore Civic Centre, it’s an easy setup close to home, so it’s worth my time.

Each market was profitable, and I enjoyed introducing new people to my work, meeting subscribers in person and visiting with customers, vendors and friends. Significant changes are coming for that event this year. Whether good or bad remains to be seen, but I hope to do more of them in 2023.

Licensing

If you’ve ever bought a face mask, magnet, coaster, or calendar from me, those come from Pacific Music & Art, just a handful of the many items they sell. I often hear from people who’ve bought a trivet in Banff, a coffee mug in Alaska, or an art card in Washington.

Licensing allows me to spend my time painting and still reach new markets and audiences. I signed a few new deals this year with Art Licensing International agency, a company that has represented my work for several years. Agencies might have many more contacts, but they take a big chunk of the royalties, so it’s a double-edged sword. I prefer to find most licenses on my own.

Sometimes companies cold call me. When Diamond Art Club contacted me about licensing my work, I had barely heard of diamond art kits.

Though there was a lead time of many months, the Otter kit finally launched this summer and sold out in days. Producing these kits involves more than simply printing the image on an item, so it took a few months for them to restock that first piece, but it’s again available on their site.

More diamond art kit designs are coming in 2023, but I’m not allowed to share which ones yet.

I signed a new contract last week for ten of my images with an overseas company for another product, but that, too, will be something I can’t share until the middle of next year. Licensing usually involves quite a bit of time between signing contracts and actual production, so it’s work now that pays later.

Come to think of it, that’s a good way of looking at commercial art in general. Every piece I paint is an investment in future revenue.

Special Projects

As I wrote about my latest commission earlier this week, here’s the link if you’d like to see and read about the pet portraits I painted this year.

Every year, I begin with great plans and expectations, but things go off the rails or new opportunities show up, and the whole year becomes a series of course corrections. All I can do for delayed projects important to me is try again.

I tend to slip into a fall melancholy or winter depression most years. When it happens, I often throw my efforts into a personal project, usually painting a portrait of a screen character. I’ve painted several portraits of people, and many result in great stories to go with them. Here’s the John Dutton character painting I did last year.I realized earlier this month that I wouldn’t get to one this year, even though I had already chosen someone to paint. While disappointed, not having the time was likely due to the work I put into the markets, something I hadn’t done in previous years. However, my latest commission of Luna almost felt like a personal piece because I so enjoyed that painting.

I still had down days this fall, especially with our brutally cold November and December. But September and October were beautiful and right before the weather turned, I had a great cabin trip with my buddy, Darrel.

So the seasonal depression wasn’t as dark as it has been in recent years, and for that, I’m grateful.

The Personal

On a sunny June day in Calgary, a woman ran a red light and wrote off Shonna’s car. While we had no immediately apparent injuries, we’ve been sharing one vehicle ever since and likely will until sometime in the middle of next year. Unfortunately, everything we can find, used or new, is overpriced, and we’ve heard many stories of fraudulent car dealers adding extra fees and playing bait-and-switch games. As if the near criminal behaviour of our own insurance company wasn’t bad enough.

But we bought Pedego Element e-bikes and love them. Canmore is easier to get around by bike than car, and it has become a necessity since they brought in paid parking. So we were both disappointed when winter arrived with a vengeance in November, and we had to put them away. While we had planned to get studded tires and ride the bikes all winter, as many around here do, 20″ studded fat tires are just one more item on the long list of global supply problems.

We had a wonderful vacation in August, glamping and kayaking for a week off northern Vancouver Island, a 25th-anniversary trip we had postponed at the beginning of the pandemic. It was one of the best adventures we’ve ever had.

I bought a silent acoustic guitar this year and began to play music again. It’s always within arm’s reach of my desk, and I’ve been playing it almost every day, sometimes for ten minutes, but most often for an hour or more. With regular practice, I’m a better musician now than I’ve ever been, and it’s a lot of fun, especially bringing it on a couple of cabin trips.Best of all, there is no chance I will ever play guitar for a living. It’s a purely creative escape with no responsibility to pay my bills.

Painting

Including the two commissions, I completed nine full-resolution production pieces this year. I wanted to paint more.

Best I can figure, preparing for and attending the additional Mountain Made Markets this year ate up a lot of time and energy, especially on weekends when I do a lot of my painting. I still had to create the same number of editorial cartoons each week but sacrificed painting time. That’s valuable information to have when considering future markets and shows. While those might give me more opportunities to sell the work, they steal from time creating it.

I’ve put together another video to share this year’s painted work. Most of these are finished paintings, with a few works in progress.

Hundreds of new people subscribed to A Wilder View in 2022. My sincere thanks to you who’ve been with me for years and those who just joined the ride. Whatever challenges you face in the coming year, I hope the occasional funny-looking animal in your inbox gives you a smile and makes life a little bit easier, if only for a moment or two.

Good luck with whatever you work toward in 2023.

Happy New Year!

Patrick.

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The Hardest Part of Professional Art

Here’s my latest piece. I call it ‘Staring Contest.’ This is another painting of Berkley from Discovery Wildlife Park. I took the reference a couple of years ago, the same day I did for one of my favorite pieces, Grizzly on Grass. I love painting this bear. Spending time with her was, and continues to be, a highlight of my life. I’m forever grateful to Serena and her staff for that privilege. Below is a time lapse video of this piece, from start to finish, along with narration to go with it. The text for the voice-over is below the video if you’d rather read than listen to it. Thanks for being here.

Cheers,
Patrick


Every artist is familiar with imposter syndrome. It has now become a cliché that’s right up there with the overshared quote about doing the same thing over and over again and expecting different results.

We compare ourselves to other artists and not only feel like we don’t measure up but that we never will. It’s easy to fall into the headspace that an art career is a zero-sum game, that when another artist wins, you lose. It can be somebody you’ve never met with whom you have no connection, but when they’re making headlines and you’re not, it feels like you’re failing.

Worse, news of other people’s successes is front and center all the time. As a result, we now compare ourselves to everyone else on the planet.

So-and-so exceeded their Kickstarter funding by $50,000. And there’s the guy who makes his entire living from his Patreon subscribers. That woman over there makes six figures from YouTube videos, and that other person has thousands of followers on Instagram.

That artist made millions on NFTs. Somebody else just published their 4th book. His course went viral. She’s featured at Comic-Con. That big company sponsored this guy, and that girl scored a five-figure art grant.

Some kid’s painting video goes viral, and now he’s making movies with James Cameron? He’s 18. That girl’s not even out of art school and got a gig with Disney?

Suddenly I have to start dancing on TikTok to sell my art.

What the hell?

That’s the problem with attention. You’ve got to keep coming up with something new to get more of it and find a way to stand out in a crowd of millions doing the same damn thing.

When you’re not chasing the spotlight, you need to pay the bills.

I’ve been making my full-time living as an editorial cartoonist, illustrator and digital painter for nearly twenty years, plus several years part-time before that.

And yet, I wonder if I’ll still be able to do this for a living in six months.

I’ve had that worry every month since I quit my full-time job in 2005. It has never gone away. Good stuff has happened in my career, a lot of it. But when it does, that little voice always reminds me not to get comfortable. Because as soon as you stop and smell the roses, you get a thorn up your nose.

There are plenty of articles that try to talk you down from the comparison ledge. I know, I’ve read them. Hell, I’ve written some, though I felt like a fraud while doing it.

The worst part is the longing, that feeling that you could be so much more than you are, but you somehow missed that critical memo everybody else got because they seem to know what they’re doing, and you’re the idiot still looking for the light switch in a dark room. It’s that failure to live up to your own perfectionist personal potential, that dark cloud of not being good enough that will rob you of most of the joy of creating art.

Then there’s the shame that comes from not being more successful, feeling like a joke to your friends and family, as if they’re reluctantly indulging this phase you’re going through, just waiting for you to come to your senses and get a real job.

I can’t tell you how many acquaintances I’ve run into, people I hadn’t seen for years, who ask, “Oh, you still doing that art thing?”

“Good for you.”

All that’s missing is the pat on the head.

Now, this is the part where I’m supposed to tell you to let it all go, enjoy the ride, stop trying so hard and making yourself miserable. Comparison is the thief of joy. But then I’d be a hypocrite because I’m 51 years old, and I haven’t figured out how to accept any of that.

Not long ago, I watched that ‘Light and Magic’ series about the creative minds behind ILM. For a movie and art nerd like me, it was exciting stuff. The contrast between what they created in the ‘70s and what it has become today is remarkable. From little plastic spaceship models and whole camera systems they had to invent to bring Star Wars to life to later making dinosaurs real in Jurassic Park, it’s practically sorcery.

On the one hand, it was incredibly inspiring that they just made stuff up, and it worked. But, on the other, it triggered a sense of desperation that nothing I’ll ever create will ever be that good.

I paint funny-looking animals. How important is that? It’s not! But you know what? Neither is modelling toys and playing with space aliens. But those people changed movies forever. Those people changed the world

What I liked best about the story was how those people talked about each other 40 years later.  They were like family. It was the kind of workplace everybody wants but is ultimately very rare. They gambled on a dream and turned it into reality.

It’s easy to quote, “Be bold, and mighty forces will come to your aid.”

But chances are better than average that they won’t. For every ILM lightning-in-a-bottle story, there are a hundred others we’ll never hear about, featuring creative types who dreamed just as big and worked just as hard.

This artist’s life delivers more than its fair share of torment, uncertainty, and feeling unoriginal like it’s all been wasted time. I wonder if I’ll still be able to draw when I’m older or if age will rob me of my dexterity and eyesight. I worry I haven’t saved enough for retirement because I’ve invested more into this creative life of risk than my financial security.

And yet, for all the fear I feel every single day, and the shame for not knowing how to make all the right business moves, it’s still one of the very few places in my life where I’m allowed to touch something magical and unexplainable. In the work is a sense of connection to something greater than myself, even though I can’t define it. It’s a feeling outside the five senses, a well I’m allowed to draw from but not one I own.

It doesn’t come in the first moments I sit down to paint, nor does it show up even an hour into it. I’m still distracted by random thoughts, checking emails, and going to YouTube to answer a question that just popped into my head, leading to three more videos. And finally, an hour later, I must remind myself to get back to painting.

Once immersed in the work, a couple of hours into a session, something happens that reminds me why I’m spending so much of my limited time on the planet painting little hairs around a silly little grizzly bear’s ear.

It just feels right, that it’s where I’m supposed to be. It quiets the angry, critical, unkind voices in my head. It’s an escape, something good in a world I’m convinced is not. It’s a fleeting thing, only sticks around for a little while, but it comes and goes in waves.

Over the years, chasing those moments, that connection, those little hairs became a painting, then another, then a portfolio, and a body of work. Before I knew it, it was a career and life as an artist.

If you are lucky in a creative profession, you never stop learning and trying to become a better version of the artist you were yesterday, which is the only comparison that matters. I thought this painting was done, but then I realized that the bear’s muzzle wasn’t long enough. Most people wouldn’t care one way or the other, but once I’d seen it, I knew I’d forever look at the painting and wish I had changed it.

So I did some cutting and pasting, a little warping and nudging, and spent a couple more hours repainting that section. It was frustrating, but I’m more content with the finished result and glad I didn’t rush it. And though it’s done, it’s still not quite good enough. I can do better, and I’ll try again on the next one.

Because that is the hardest part of being a professional artist, making peace with the fact that you will never be good enough for your own expectations and will spend a lifetime reaching for that carrot on the stick, knowing you will never get it. Even if you did, it wouldn’t be what you thought it was.

So is it all worth it? I don’t know.

Ask me in another twenty years.

____
©Patrick LaMontagne 2022

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Added Fees, Shipping and Deceiving

In a recent issue of A Wilder View, I let subscribers know I had restocked 2023 calendars. As expected, most people ordered one or two, and I was happy to send them by regular mail.

One person ordered six. From a creator’s point of view, that’s great. Clearly, most of those will be gifts, which means more people will come to know my artwork.

To send one calendar via Canada Post qualifies as an oversized envelope under 500 grams, around $4. For two calendars, it’s still under that threshold weight, and it costs around $6.

But once you get above that weight, it becomes a small parcel and the cost jumps.

Our techy world allows me to do much of this at home. I package items, measure, and weigh them, then enter that information into the Canada Post website. I can pay for the shipping and print the label before I drop the item at the post office.

There are several benefits to this process. First, I can estimate a shipping cost and inform the customer of the charge without delay. Second, I can avoid a lineup since there’s usually a bin in which to drop prepaid items. Finally, I avoid surprises at the post office if something costs more than expected.

For the subscriber who ordered six calendars, one might assume the most efficient delivery would be together in one parcel. But when I measured, weighed and entered the data into the Canada Post site, the total came to over $24 at the most economical rate. That rate even includes a small business program discount.

More than $6 of that $24 was a fuel surcharge, an amount you don’t see until the final total.

After conferring with my understanding and patient customer, I sent six calendars in three different business-sized envelopes so that each one didn’t exceed 500 grams and qualified for regular mail.

It’s a ridiculous solution to a preposterous problem, but it saved my customer some money.

In my online store, one print sells for $28.99. Eliminating the time taken to paint the image, the cost of producing that product stems from a professional print of the image, a backer board, an artist bio, and a cellophane sleeve, plus shipping materials if sold in the online store.

Shipping just one print in a flat mailer to Calgary, about an hour’s drive from my house, now costs over $20. Before the pandemic, it was $12. As a consumer, it’s hard to justify paying almost as much to send something as it does to buy it. It only becomes worth it for customers if they want to buy two or more prints. While plenty of people do just that, sometimes they just want one.

You might have seen a recent news article where Canadian businesses are now allowed to charge a fee for paying by credit card. Small businesses must take credit cards to remain competitive, but more cards, especially cards with rewards points, charge merchants a percentage for each transaction. It can be anywhere from 2% to 5%.

When a telecommunications provider, chain grocery store, or other large corporation that boasts record profits every quarter adds this fee, it is a money grab. These companies have been working hard for years to get people to use credit cards, and it’s included in their pricing.

Small businesses are reluctant to add that extra fee to a credit card payment. Even justified, an added fee will turn people off. So, most will absorb the cost and try to factor it into the price of an item without making it noticeably more expensive.
The best we can do is suggest somebody pay by e-transfer as there’s no cost to the consumer or vendor. Debit is also preferred as the transaction fee is significantly less. Or better yet, how about cash, if you even carry that around anymore?

Online payment processing services like PayPal or Stripe have fees and take a percentage of each sale. 2.9% plus a transaction fee. That doesn’t seem like much until you factor that into larger transactions. For example, I was recently commissioned to paint someone’s pet, work I love to do. Of the 50% deposit, I gave $30 to PayPal. I’ll give another $30 for the final payment when the work is complete.

I tried an Etsy store for my vinyl stickers last year to see what would happen. After several sales, however, I shut it down. Their fees were death by a thousand cuts. I can’t even remember all of them, but every listing and sale was nickel and dimed until the result wasn’t worth my time.

On top of that, Etsy gives preferred placement and listing to people who offer free shipping on their items. They hammer that message into vendors. Their justification is that people are so used to buying on Amazon that they want free shipping on everything.
To expect a self-employed small business owner and independent artist to compete with Amazon’s pricing is ludicrous. The only reason they can do that is their sales volume gives them preferred credit card and shipping rates. Any company listing an item on Amazon accepts a much smaller profit margin per item to have a spot on the site.

It’s also no secret that Amazon employees are overworked and underpaid. The self-employed can relate.

I can’t tell you how many people scoff when a self-employed artist refers to what they do as work. Some figure it’s simply a matter of drawing something, slapping it on a website, and counting the bags of money.

Sadly, many young artists who love what they create believe selling it will be easy. Share some images on Instagram; before you know it, you’re moving out of Mom and Dad’s house into that mansion on the coast.

It’s the ‘If you build it, (they) will come’ business plan. There’s a reason that movie had ‘Dreams’ in the title.

I’ll have a booth at another Mountain Made Market at the Canmore Civic Centre this weekend. It’s a two-day event, and I always enjoy introducing my artwork to new people and reconnecting with familiar faces.

Several people will no doubt tell me they want to consider a purchase and ask if I have an online store. At this point, I’ll explain the inflated shipping costs, let them know that my best prices are always at these markets, and do what I can to try to make the sale on the spot.

Otherwise, they’ll take a business card, put it into a bag, purse, or wallet, and I never hear from these folks again. We’re busy people; it’s just what we do. And sometimes we take a card to be polite, rather than say, “no thanks, not for me.”

But hopefully, some will like one or more of my whimsical critters in a small or large print, magnet, coaster, sticker, calendar or another item and decide to pick up something for themselves or for a gift.

Then they’ll probably pay by credit card, which is fine and welcome because I’ll take that fee out of my profit to make the sale. That’s just part of the cost of creating art for a living.

Which, despite what some might think, is definitely work.

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Back to the Drawing Board

Although I have a few paintings in progress, I have none to share right now as I’m dealing with more time-sensitive work.

Shonna and I returned Sunday from a week in the islands off northern Vancouver Island, a vacation initially booked for 2020 that we had to cancel. I shouldn’t need to explain why. But we finally got to take the trip, which was well worth the wait. It was one of the best vacations we’ve ever had, glamping and kayaking in the Broughton Archipelago.
I’m anxious to sort through my photos and write about the experience. But I’ll have to fit it in between catching up with work and taking care of the rest of this week’s duties.

But these are some quick edits.
One of the highlights of this trip was the abundance of humpback whales. They were everywhere! There’s nothing like dozing off in a comfortable bed in a large tent at night and waking up each morning to the sound of whales exhaling just offshore.

I had to draw double the editorial cartoons the week before we left to cover my newspaper clients for my week away. So this week, I’ve got the usual cartoons, month-end bookkeeping and invoicing, plus preparing for another Mountain Made Market at the Civic Centre this Saturday. I’ll be in my usual spot inside the foyer, so stop in and visit if you’re in the area.
I’ll have another post soon with more photos and thoughts on the trip. I often forget that time away from the desk, especially in a natural environment, does wonders for my state of mind. Refreshed and rejuvenated, I am looking forward to putting a lot of energy into the paintings I’ve got on the go, and excited about the ones I’ve planned for the fall.

Cheers,
Patrick

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Licensing and Diamond Art Club

When a company needs artwork for a product, they’ll often contract an artist to use their work in exchange for a future royalty percentage on sales.

Depending on the product, percentages can be small. But if the company sells a lot of that product, it can add up to a significant portion of an artist’s income.

This is licensing.

Some artists don’t like licensing because they think they’ll lose control of their art and it will be stolen. That has happened to me more than once, and to every professional artist I know. Sometimes you don’t even know about it until long after the fact, and most of the time, there’s nothing you can do about it except tell them to stop.

Most of the licensing companies I’ve worked with are professionals. They use the art how they say they will, pay me regularly, and it’s a mutually beneficial relationship.

They don’t always use the images I want them to, or as many of my paintings as I’d like, but that’s not my call. They’re running their own businesses, and my art is often a tiny part. Once they license the work, it’s theirs to market how they see fit if they keep to the spirit of the agreement.

Harlequin Nature Graphics licenses a handful of my images on T-shirts. DecalGirl offers several of my paintings on cases and decals for electronic devices. A dozen other companies around the world have licensed my art through an agency for cross-stitch, fabrics, canvas art, and other products.
My most significant license, of course, is Pacific Music & Art out of Victoria, BC. Thanks to Mike and his staff, my work is on coffee mugs, water bottles, calendars, art cards, magnets, coasters, trivets, notebooks, and more. During the first year of the pandemic, his foresight to put my work on face masks was a welcome flotation device when other parts of my business were under water.

I regularly encounter people who tell me they’ve bought some of my art at stores I didn’t know existed in towns I’ve never visited. One local friend recently returned from a trip to Vancouver Island and told Shonna, “Pat’s art is everywhere!”

At the Calgary Expo this year, a very nice woman came into my booth and loudly proclaimed, “That’s my otter!”

I laughed and replied, “I beg to differ, Ma’am. That’s MY otter!”

She had bought the image as a framed art card in a BC store more than a year ago, and it hangs in her kitchen.
I get my licenses in three ways. The first is through an agency. They will contact me and propose a contract with a client. I have first right of refusal on every deal, and I have politely declined the opportunity a couple of times. They represent many artists, so it’s not a very personal relationship.

I look up every company in every proposed agreement. Sometimes it conflicts with an existing license; other times, their site looks unprofessional, I don’t like the product, or it’s just not a good fit. But most of the deals they send me are worth a try, and I give them the go-ahead.

Sometimes I look for a license because I think my work will fit a product or I like a specific company.

The third way is that a company will reach out to me. They’ve seen my work somewhere, looked around my website, saw images they liked and want to talk about a license.

About a year ago, Diamond Art Club contacted me to discuss access to my catalogue. The contact was professional, sent me a great information package for prospective licenses, and they were upfront about their royalties and payment schedule—no red flags.

I looked through their professional site and was impressed with how many high-end brands and artists they have under license. There’s no credibility question when a company has the official DC Comics and Harry Potter licenses.

I had heard a little about diamond painting kits but didn’t know much about the hobby, nor how massive it is. The simplest explanation is that it seems to be a blend of paint-by-numbers, cross-stitch and a little bit of the classic lite-bright toy. So rather than butcher the explanation, I’ll refer you to their site’s excellent description. Click here or on the image below.
After a couple of weeks back and forth with contracts and questions, I uploaded my art to their servers and tried to put it out of my mind. They were clear that nothing would likely be available until the end of the year. Licensing is often a long game, depending on the product, and each company’s lead time is different.

The production pipeline on these kits is extensive. First, there’s research with customers and retailers to determine which images to produce, then assigning an image to a designer who will turn a piece of art into a kit. Following that, the kit must be manufactured in large quantities and shipped. It’s more involved than most products I’ve encountered.

I don’t know the timeline for when the world is normal, but I was forewarned that it is much longer under the shadow of the pandemic.

It has been a year since I signed the contract with Diamond Art Club. I checked in with them every couple of months, and they were friendly and accommodating as they explained the different stages of delay. And I’m just one new artist. They no doubt have hundreds of other pieces in the pipeline, all affected by the same delays every company in the world has faced these past couple of years.

The first image Diamond Art Club put into production was no surprise. My Otter is one of my top two bestsellers everywhere, a close tie with the Smiling Tiger.

I’m glad they started with that one because if it does well, there will no doubt be more of my images on these kits in the future. Given the popularity and quality of these kits, I certainly hope so.
My sample arrived this week, and I was eager to open it. The first thing I noticed was the fantastic design of the packaging, both outside and in. The tools and pieces are well organized and labelled. The quality of the otter image on the canvas is superb, and there’s nothing about this kit that looks cheap and thrown together. At 23″X17″, it’s a fairly large image.

If I were into this hobby and bought one from Diamond Art Club, I would feel like a valued customer. As a licensed artist, I feel my work is represented well, and I’m pleased to be involved with this company. I hope it’s for a long time.

I’ve learned about licensing, however, that I have no clue what will do well or for how long. Certain paintings may be incredibly popular with the people who like them, but will a new product find a new audience? I have no idea.

So, while I wait and see, I let these companies do what they do best, and I’ll keep painting new portraits of whimsical wildlife for their future consideration.

Because that’s what I do best.
If you’d like to learn more about Diamond Art Club, head to their site and check it out. Right now, you can get 20% off your first order with the code SUMMER20. While they have a large assortment of fantastic art, might I suggest a certain Otter as your first piece?

Cheers,
Patrick

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Mountain Made Market – July 30th


It’s that time again, another long weekend Mountain Made Market this Saturday at the Civic Centre, downtown Canmore. There will be 25 vendors inside and out, specialty foods, arts & crafts and live music. The Canmore Folk Fest also returns this weekend, so downtown will be a hopping place. With Main Street closed for the summer to motor vehicles, there’s plenty of room to move about, see the sights and enjoy the atmosphere.

As I don’t do the regular market circuit, I haven’t got a big tent, so you’ll find me just inside The Civic Centre in the main foyer. I’ll have plenty of prints, including the latest releases, 2023 calendars, coasters, magnets, aluminum art, canvas, stickers and more. So come on down and support local art and artists!

Hope to see you there.

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All Work and No Play

If you had asked me as a teenager what I wanted to be when I grew up, I would have answered that I wanted to be a writer. Most artists have several creative interests. But like with my artwork, I accepted too many offerings from unkind critics and shelved any ambition to do anything with those talents for many years.

I remember a teacher handing back an essay, telling me I would be a writer one day. But I also recall a different teacher who said a paper I turned in was too advanced for my age; therefore, I must have plagiarized it, and she called my parents—nothing like being branded a thief to douse a creative spark.

I didn’t gain enough confidence in my artwork to consider taking it professionally until my early thirties. I had never entertained the idea of art school because I didn’t think I was good enough. And despite having written two amateur novels in my twenties, my writing today is mostly confined to blog posts and promoting my art.

I’ve procrastinated on writing an art book for several years under the crippling weight of imposter syndrome. I have visions of spending several months working on it, shelling out the money to publish it, and having most of the books sit in the corner of the basement collecting dust. Many would-be authors have shared that fate after foolishly flying too close to the sun.

But I still want to write the book. There are stories behind the paintings I want to tell because that’s as much a part of the work as the brushstrokes. And there are plenty of prints I have retired that could shine again in a book.

What scares me more than writing it is still talking about writing it 20 years from now. Apologies to those who are tired of me promising that which it seems I’ll never deliver.

I don’t have writer’s block. If anything, my problem is writing too much and having to edit it down to a reasonable length. Most of my first draft blog posts are twice as long before I take a machete to them. My problem is the simple fear of creating a book that ends up being little more than a steaming pile of crap, unworthy of the common housefly.

It’s a convenient excuse. If I don’t write it, it can’t suck. But what if it ends up being as good or better than I want it to be? I’ll never know if I don’t write it. So this failure to launch is an unending source of shame and self-loathing, with nobody to blame but myself.

In his book, The Practice, Seth Godin wrote, “If you need a guarantee of critical and market success every time you seek to create, you’ve found a great place to hide. If the need for critical and market success has trapped you into not being bold again, you’ve found another place to hide.”

At this point in my career, I cannot separate my art and writing from my profession. They are both synonymous with work and my identity. That’s what happens when you turn what you love into your job. There is no part of my art now that isn’t, in some way, a component of my business.

But I have a third creative outlet.

My parents once bought me one of those little Casio keyboards for Christmas, and on the first day, I learned a song from the radio. Just the melody, one key at a time with my index finger, but I had discovered that I had an amateur ear for music. Nothing that foretold a scholarship at Julliard or anything extraordinary, just some average latent musical talent.

I graduated to a larger full-size keyboard, then another, and even hauled the damn thing around with me far too often. In hindsight, it was no doubt a surrogate security blanket, but music was a big part of my teenage and young adult years.

Music formed the foundation of my oldest and closest friendship with my buddy Darrel. We occasionally performed a couple of songs at The Crown and Anchor pub in Red Deer around 1990 for a couple of years. Darrel played guitar, and I sang.

While he went to college for music and still works in the industry today, I let my musical interests stagnate when I moved on to cartooning.

But I’ve always missed it. Several years ago, I bought a secondhand guitar and took months of lessons. I practiced, improved, and learned a lot. I can fingerpick and play chords, but I kept putting it aside for work, so I never got good at it.

Sometimes I would take it camping, but people want to listen to songs around a campfire, not somebody practicing. I’d bring it to the cabin with grand designs of jamming with Darrel, but our guitars spent most of those weekends sitting in their cases. I just hadn’t practiced enough on my own, so I couldn’t play much of anything useful, and eventually, I just started leaving it at home.

Most days, it sits in the corner of my office in its case for months on end while I responsibly spend my time working on the creative stuff that pays the bills.

I get emails from aspiring artists asking me how to turn their creative hobbies into a profession. I try to be kind, but I answer honestly. I encourage them but also caution them to be careful what they wish for. When your hobby becomes your work, you need to find another hobby.

It is advice that I give but don’t follow.

We own a townhouse condo. While we have an end unit and only share one wall, I am always mindful of how much noise I make, out of consideration for our neighbours.

Three apartments in Banff and 21 years in this place, we’ve had good and bad neighbours. Sharing a wall with somebody else is about compromise; if you cannot do that, you will invite conflict. It is remarkable how so many don’t understand that a sub-woofer on your TV or stereo in a shared wall environment ruins other people’s lives.

Our current neighbours are the best we’ve ever had; yes, we’ve told them more than once. They warn us when they’re working on stuff in the garage and having guests over, and they are simply two of the nicest, most considerate people we’ve ever had the pleasure of knowing. So naturally, we try our best to respond in kind.

Granted, you can’t be quiet all the time. They have a wonderful large dog that Shonna and I adore and have affectionately nicknamed Thunderpaws(!) for those rare times she runs around the house. We’ll occasionally hear each other’s TVs, or we all talk louder on phone calls. Shonna and I both have loud laughs, and like most married couples, we’ve had the odd heated discussion that no doubt the neighbours have been too polite to mention.

They even graciously put up with our kitchen renos a few years ago without a single complaint, even though three out of four of us work at home.

So despite that I have played my guitar, I never enjoyed it as much as I’d like, because I’m conscious of the noise. I’m pretty good at finger-picking now but was poor at strumming because it’s louder, so l avoided it. I’ve been assured it’s not a problem, but I can’t relax and play how I want without wondering if they’re bothered by it. It’s just my nature.

We had a neighbour in Banff who liked to play his guitar late at night, ruining our sleep more than once.

On a recent visit with family, my wife’s stepmother wondered if I still played. When I told her I didn’t, she asked if it was easy to let go or if it had been a passion. I thought about it on the drive home and in the days that followed and realized I still miss it.

I looked up quiet acoustic guitars on a whim and came across the Yamaha SLG200S. They’ve been around a while, but I had never heard of them. So I researched, asked Darrel’s professional opinion, and realized that this was precisely what I needed.

It’s called a silent guitar, but that’s only a marketing term. Basically, it sounds like an unplugged electric guitar, which isn’t loud at all. When you play it with headphones or through an amp, however, it sounds like a high-end acoustic. But it’s incredibly quiet to anyone else and certainly inaudible to someone on the other side of a wall.

The next hurdle was allowing this extravagance, a gift to myself that is in no way an investment in my business. But, Shonna encouraged me to do it. My recent prize money from the second-place win in that cartoon contest covered most of it.

And still, my inner critic spent the next few days trying to talk me out of buying it. You don’t have the time. Better to use the money for the business. What if you play it for a few days, and then it sits in the corner like the other one? Maybe you just like the idea of playing guitar. What’s the point, it’ll take you years to get any good, and you’ll never be really good.

He’s a dick.

Despite my demons, I picked one up a month  ago. I had planned on going to Calgary for it, but while running errands here in Canmore, I took a chance and checked out Roosters Acoustics, the only guitar shop in town. They had three, including the crimson red burst colour I wanted. While it cost a little more here, I was happier to support a local business instead of one in the city. Plus, I would have spent the difference on gas anyway, not to mention my time to go get it.

When I got home, I felt unworthy of it. Like Red in Shawshank Redemption, when given a harmonica by his friend and he says softly, “It’s very pretty, Andy.”

Darrel and I have had a four-night cabin rental booked for the Canada Day long weekend for several months. So with that on the horizon, I told myself I would practice every day so that we could play some real guitar that weekend.

One of the great features of this guitar is that it has an Aux input with its own volume dial, which allows me to plug my phone into it. This lets me play along to songs from Spotify (or any other service on my phone) and it all comes through the same headphones I’m wearing.

Suddenly, I was playing for an hour almost every day, playing it how I wanted, with no concern about noise, genuinely enjoying myself. By the time the trip rolled around, I had not only regained all of the skills I had learned in my lessons and previous practice; I had surpassed them. As a result, I can now play better than I ever have.

Darrel brought a little amp for me, and a couple of those days at the cabin, we played for two hours or more, flipping through songs in a book of music I’d printed. Darrel taught me a few new techniques, and with no agenda, it was just fun! I set up my camera one day and recorded video of our playing a few songs just so I could grab some stills without our having to pose.
This was a favourite, laughing and clowning around while screwing up the chords and lyrics of American Pie, an old standard from those Crown and Anchor days. We had a great weekend at the cabin and I’m looking forward to the next time when I’ll have a few more months of practice under my belt.

I have no desire to play music professionally or join a group or band. There’s no finished product to market, promote, or invite criticism. I don’t need to produce any content to share online, and there’s no pressure. It’s a purely creative outlet, something for me.

I’m glad to have a hobby again. It’s a fun escape from work and a wonderful stress reliever, especially at the end of the day.

Without even a twinge of buyer’s remorse, I consider this some of the best money and time I’ve ever spent.

Cheers,
Patrick

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Swimming Upstream

Here’s a little duckling I finished painting this morning. The duckling itself wasn’t difficult, but the water certainly was. Ironic that I began this year with a commission piece where water was also the hardest part of that painting. There will always be room for improvement in any artistic pursuit, so I welcome these unexpected challenges. The work might become boring without them.

When I first began creating digital art more than 20 years ago, there was a common misconception that if you used a computer, then the computer was doing all the work. Press a few buttons, apply a filter or two and anybody can do it. There was also a ‘look’ to a lot of digital art. It was far too smooth, with a blurry airbrushed look, and it all looked the same. Plenty of amateur artists still make this mistake when they get started. After hearing more than enough of this (anything but constructive) criticism, I worked hard to make my work look more like traditional acrylic or oil textures. That effort paid off because I developed a textured brush style evident in all of my work today. People are still surprised to find out my medium of choice and will often say that it doesn’t look digital.

For the water in this painting, however, I had to go backwards, and paint with that smooth, airbrushed look I have deliberately avoided for so many years. Texture in the water would not only have looked wrong, it would have distracted from the subject of the piece. It’s the contrast between the detailed hair-like feathers of our little friend and the water in which he’s swimming that makes the duck stand out.

This is the final cropped composition for this painting, but I painted more water than you see here. As most of my paintings end up on licensed products, I painted more of the background to allow for different Pacific Music and Art templates. On some of my older pieces, I’ve had to repaint entire sections to accommodate items like coffee mugs and different-sized aluminum prints.

These days, I keep that in mind while painting a piece. It means more work that most people won’t see but less of a headache when I format the painting for more than a dozen different items in their catalogue. Art (and artists) must be flexible when the work is destined for commercial products.
I took the reference for this painting four years ago from the boardwalk that winds through the Policeman’s Creek wetlands here in Canmore. Easily accessible for people of all fitness levels, it’s located in the middle of town and might as well be an urban park. It’s a pretty walk, a nice shortcut from where we live to downtown Canmore, and preferable to walking on the sidewalk of a busy street.

You might think I’d be happier taking photos of bears, wolves, eagles or other more exciting animals, but I’m just as content to spend an hour chasing around a family of ducks with my camera. You never know what critter might end up in a painting.

Only a couple of days ago, I realized just how few paintings I’ve completed this year. I painted the commission of Santé in February and finished my elephant painting in March. In addition, I’ve painted a couple of burrowing owls that are part of a larger piece, but this duckling is only the third finished painting, and the year is almost half over.

Considering I usually produce 10 to 15 pieces each year, I’m well behind where I’d like to be. Of course, one could argue quality vs. quantity, but as this work is a big part of how I make my living, I try to balance them.
The reason for fewer paintings is no mystery. Despite the dramatic decline in the newspaper industry, it’s still a big chunk of my income, and I’m unable to put off or set aside my daily editorial cartoon deadlines. As a result, those take priority every day and painting time is often sacrificed for the cartoons.

On the animal art side of things, I’ve been more occupied this year creating new products, filling and delivering print orders, planning and attending Expo and more local markets, all things that have been on hold the past couple of years. I’m not complaining that I have more sales and increased opportunities to put more work into the world, but it illustrates that art for a living is an illusion.

I don’t spend as much time creating the work as I do promoting and selling the work.

We all struggle with finding enough time to get it all done, whatever ‘it’ is, and most often fail in the attempt. Unfortunately, knowing the solution is simple doesn’t make it any easier.

Saying ‘No’ a lot more often than ‘Yes’ to requests and demands goes against most of our instincts to be friendly, help people out, and put others’ needs ahead of ours. But when it means sacrificing what is most important to us, whether time with our family, the pursuit of hobbies, recharging and relaxing, or time to paint more funny-looking animals, nobody else will make that time for us.

These paintings are a lot of work, but it’s work that I love a great deal, so it makes sense that I’d want to spend more time doing it. I’ll try to remember that for the second half of this year.

Cheers,
Patrick

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Special Deliveries

Art for a living is a lot more than the general assumption that I’m just drawing and colouring all day. Like any business, there is a balance between creating or producing something and selling or marketing that something.

After Expo cleaned me out of stock, an excellent problem to have, I had to re-order prints and the packaging that goes with it. In addition, I needed to fill orders for my retail clients and have stock to sell at an upcoming market and on my online store.

Even though I work with excellent vendors who deliver outstanding service, we’re all familiar with the supply chain challenges that still create delays. But over the past couple of weeks, all orders have finally arrived. I’ve spent many hours signing and packaging each print and the past week delivering them. Now I’m preparing for this Saturday’s Mountain Made Market at the Canmore Civic Centre.
Last week, I drove to Innisfail to Discovery Wildlife Park for the first time this year to deliver the largest print order they’ve ever placed and their first order of my high-quality vinyl stickers.

I had recently updated their park map and flyer for them, and It’s already printed and available for guests. In addition to financial contributions, there are always other ways to help your favourite causes and organizations, especially if you have the marketable skills they need.

Of course, there’s no point driving those couple of hours without taking reference photos and spending time with the staff and animals. Timing and luck delivered a beautiful warm day.

At Expo this year, my friend Kayla, a zookeeper at the Calgary Zoo, said that she wanted to come up and see Discovery Wildlife Park and meet their head keeper, Serena. So I told her I’d be going up soon, and we timed it for her days off. I arranged it with Serena to make sure it was convenient, gave Kayla directions, and met there on Thursday morning.

Here’s Serena on Thursday, feeding last year’s fast growing rescue cubs, Bos and Piper.
The Calgary Zoo and Discovery Wildlife Park have a great relationship. Staff from one will often visit the other, participate in educational and training days, and learn from each other’s procedures and policies.

So, I was happy to introduce Serena and Kayla and connect them for what ended up being a partial professional development day. Of course, I was delighted to tag along and eavesdrop while snapping photos.
We got to meet their new wolf pups, though only the keepers who feed them are allowed to touch them. The vet has prohibited any other contact until the pups have their vaccinations next month. But I got plenty of photos, and there will most definitely be a painting coming this year.

On Monday, I was again on the road to deliver another print order to the Calgary Zoo. In the almost ten years they’ve been selling my prints, this was their largest order, a good sign for what we’re all hoping is an economic recovery year.

I had a good visit catching up with their retail manager, Kathryn, and spent some time meeting the new staff, talking about my work, and answering their questions. Since they’re the ones presenting my art to the public and I frequently talk to people who have seen and bought my work there, I’m happy to give the staff any help they need.

Of course, no trip to the zoo would be complete without wandering and taking photos and I was granted yet another beautiful day for it.

No matter how well I plan, some animals prove to be elusive when it comes to reference photos. From poor lighting, posing, vantage point, or timing, it can be frustrating when I can’t get the photos I want. I keep trying, however, as eventually fortune does smile, and it’s always unexpected.
After years of failure, I might have finally got the reference I needed to paint an African porcupine. They had just been given food for which they had to work a little, which is a form of enrichment. The lighting was good, I could get down to eye level, and the little critter kept looking right at me. I was shooting through glass, but if there isn’t much glare and I can cup my hand around the lens hood, that often works just fine. I must have taken 300 shots. I discarded most of them on the first pass, but there are painting reference potentials in those I kept.

From the two visits, I got good reference for wolf pups, a lion, a grizzly, and that African porcupine.

Once this Saturday’s market is behind me, I’ll have a lot more time to devote to painting, and I expect to share a new one with you, already half done, by the end of next week. I have plenty of recent reference stored up and am anxious to work from them.

Just in time for this Saturday’s market, my order from Pacific Music & Art arrived on my doorstep on Monday. I’m grateful to Mike for such a quick turnaround to restock me with magnets, coasters and aluminum art for this weekend’s market. But the best surprise in the box was my first order of the 2023 “Wild Animals” calendar! That’s one of my favourite paintings on the cover, Grizzly on Grass.
The shipment arrived while I was at the zoo, so I sent a text to our next-door neighbours asking them to grab it for me off the step for the third time in recent weeks. For a guy who is home most of the time, all my recent orders have arrived while I’ve been away. My neighbours got the first calendar as a Thank-You, but you can get yours at The Mountain Made Market this weekend at the Canmore Civic Centre.

Next week, I will have the calendars available in the online store; I need to work on the calculations to keep the shipping costs as low as possible. I will let you know when you can order them.

Cheers,
Patrick