Category: Business

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Standing Room Only – Find Your Audience


Finally writing this post makes my day because I’ve wanted to share this news for quite some time.

Most artists hate marketing. Hell, most people who are self-employed hate marketing. While it’s a necessary evil to let people know what you have to offer, self-promotion often feels like begging.

It doesn’t have to be that way.

I’ve written a few posts over the past several months on David duChemin’s impact on helping me expand and improve my marketing. What I haven’t shared is that in addition to a couple of incredibly informative personal calls, David has been working hard on a new course called Standing Room Only.

I’ve been part of a group of a dozen or so creatives who’ve taken and completed this course in recent months.

Regular readers will know how little respect I have for business promotion on social media. It has been indescribably frustrating how much energy, time, and money I’ve spent on Facebook, Twitter and Instagram over the years, receiving very little in return.

As David wrote in one of his recent Audience Academy e-mails, “I’m on social” is not a marketing plan.”

Regular followers of A Wilder View have seen some of the changes I’ve made in recent months. The fact that I no longer call it ‘my newsletter’ is just one of them.

The colouring pages, free wallpapers, positive changes to my website and online store, the new look to A Wilder View and a sharper focus on where I want to take my work — all of that is thanks to David and this course.

And I’ve just barely scratched the surface on the changes that are coming.

NONE of this course is flowery self-help crap, nor is it empty “you can do it” motivational pablum. David isn’t offering a list of tips and tricks; he’s teaching a perspective and offering a viable alternative to spinning your wheels on social media.

It’s not about getting people to just give you their money; it’s about serving your audience, to make them want to follow your work because you’re giving them something they can’t get somewhere else.

We all complain that so many businesses have forgotten about customer service, and I agree.

I remember Shonna and I going to a restaurant in Calgary a few years ago for lunch. Our young server was attentive, efficient, friendly, and it was remarkable how that stood out as unusual.

We told her how much we appreciated her efforts, and she started to tear up, telling us how much she needed to hear it. Because get this—she was having a bad day!

What was she like when she was having a good one?!

Her gratuity reflected our appreciation, and I made a point of finding her manager before we left to tell him how her efforts were responsible for our positive experience.

The food was good, but I don’t remember what we ate that day. I do remember that we felt like valuable customers.

THAT’S how I want my followers to feel, that their experience here matters to me.

David’s Standing Room Only course is all about teaching people how to do that.

I am not being paid to promote the course, I don’t get any kickback if you say you heard about it from me, and there is no affiliate link you need to click.

I’ve spent a lot of time and money reading books, articles and watching videos that promised results and delivered nothing, ones that talked about how to outsmart the social media algorithms, how to trick people into buying your work or employ various cheesy used-car sales gimmicks.

This isn’t that.

This is about changing how you look at promoting your business, taking a long view of where you want your work to take you, and how to invite people to come along for the ride by making it fun for them, whether they buy something or not.

I’m promoting this course because it’s hands down one of the best investments I’ve ever made in my business. And when I say investment, I mean time, money, and effort. Because I won’t lie, this course is a lot of work, and David doesn’t sugarcoat that.

Anything worthwhile is work.

But it’s rewarding work. I’m actually about to go through the resources again because I already need a refresher. There was so much information.

Now, I could go on and on, but I’ll wrap it up because if you need this — and if you’re a self-employed creative, you need this! — I’ll let David speak for himself on the Standing Room Only course site. Let me assure you, it may sound too good to be true, but he delivers more than what he’s promising.

It even comes with a money-back guarantee, and he’ll stand by it. Take the time to watch the video and read through the site. Please invest that much. Enrollment closes this Friday, so do yourself a favour and take a look. And if you know an artist, maker or creative, do them a favour and send them the link.

Cheers,
Patrick
© Patrick LaMontagne

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Levelling Up

In our content-obsessed online existence, it can be easy to believe that if you’re not sharing all the time, then you’re failing.

I lived in that trap for a long time, equating the value of my work with how many likes and shares I got, success defined by the quantity of posts rather than the quality. I’ve interrupted enjoyable moments relaxing with friends, taking pictures of wildlife or even paused in the middle of a painting so that I could have something to post.

That’s right; I’ve turned off the music I’m listening to, picked up my phone and taken a picture of my hand holding a stylus on the display with a closeup of whatever I’m painting. Then I’ve edited it, uploaded it to Instagram, typed in a poor attempt at clever, considered the hashtags, and posted it. Then I likely got lost for ten minutes scrolling through other posts.

I interrupted one of the things I enjoy most in the whole world to try to get people to like me.

I mean, to like my work.

Yeah, that’s what I meant.

It’s essentially saying, “this experience is great, but maybe it will be better if a bunch of people who aren’t here approve of it.”

Because maybe that means they approve of me.

I haven’t posted anything on Instagram in about a month, and it has been a bit of relief.

I’ve realized that a lot of the time I spent on there was checking to see the response. With no posts to check, it’s surprising how the urge to spend time aimlessly scrolling has significantly diminished.

No, this isn’t another ‘I’m leaving social media!’ post. I’ve cried wolf on that before. As my buddy, Darrel, once said, “this isn’t the airport. You don’t need to announce your departure.”

I didn’t shut down my profile. I’ve just let it stagnate. If people find me there and want to see more, there are plenty of signposts directing them to my site. If that’s too much work, then they aren’t interested in the first place.

I’ve read recently in more than one article that a side effect of the lockdown for many people has been some much-needed personal reflection. The COVID experience — no, not a new Vegas attraction — has been an unprecedented period of stress for most of us.

Things we tolerated or thought were important when life was normal aren’t working anymore.

Some are realizing that their job that was already pushing far too many of the wrong buttons has become even worse, having to do it from home. The narcissist demanding boss, the whole reason you looked forward to Friday, now requires you to answer your e-mail at 9:00 pm on a Saturday. After all, he knows you’re home. Where else would you be?

People are leaving those jobs, realizing that whatever they thought they were getting in return for their precious time isn’t worth it. Employers who took their staff for granted are suddenly finding out that loyalty requires more than a paycheque.

Why give your heart and soul to a big corporation when you know that you could be a victim of the next round of layoffs? Or that you can’t remember the last time your boss told you that you did a good job or that you’re appreciated, something that often means a lot more to a person than a 25-cent raise.

On the other side of that coin, some employers who’ve bent over backward to accommodate their staff and do right by them have realized it’s a one-way street.

I’ve heard from more than a few business owner friends whose staff found ways to avoid coming back to work, preferring instead to stay home and get the government COVID subsidy cheques. But when those dried up, they wondered why their job was no longer waiting for them.

People are moving on from their one-sided relationships and false friendships. They’re reconsidering the stuff they buy to impress people they don’t know. And they’re asking themselves the hard questions, the meaning-of-life questions. I know I am.

Why am I doing things this way? Where am I going? What do I want?

There is a folder on my computer called Next Level Projects. Each subfolder within that one is a painting project idea that will take significantly more time than usual. Each involves more than one critter or is a painting on a much larger scale that I know will be more work than usual.

This little unfinished burrowing owl is the first part of one of those pieces. It’s incomplete because I’ll be drawing several more in different poses, and I don’t yet know how each will fit into the scene.

I have procrastinated on these projects because while I’m working on them, there won’t be a lot to share, especially on quick hit sites like Instagram. These are projects I’ve long wanted to do, but they scare me a little because I don’t know if I’ll do a good job of them. I might put a lot of work into one of these endeavours, and it could be a spectacular flop.

People might not like them.

Or worse, they won’t care.

I’ve been putting off creating pieces that will stretch my skills and help me grow as an artist, all because I’ve been worried about whether or not I’ll get a thumbs-up on social media, mostly from people who aren’t all that interested in my work.

If they were, they’d be subscribers to A Wilder View.

I’ve been sucked into believing that I need to have painted more images at the end of each year than I did the year before. This isn’t an actual art-for-a-living rule; I just made it up. How often do we stop to consider that the stories we tell ourselves are complete fabrications, big steaming piles of bullshit most often borne of insecurity?

Focusing on these next-level projects means I’ll have fewer finished pieces, but it might also mean that the ones I do create could be something new and special, leading to even better work in the future.

© Patrick LaMontagne© Patrick LaMontagne

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Playing the Hand I’m Dealt

Rounders, Molly’s Game, 21. I’ve always loved movies about card games and gambling, even though the limit of my experience has been playing low stakes Blackjack at the Photoshop World conference. The most I’ve ever lost is $300 over five days, which is nothing for Vegas. I had budgeted to lose that money from the start, since I’ve got no delusions about my skills.

With about a half dozen obvious tells, likely more, I’ve often said that I would be the worst poker player, so I’ve never bothered. I’m a bad actor; I wear my heart on my sleeve.

So this week, I’m not even going to pretend to have it all together. I haven’t got the bandwidth, and I’m confident most of you can relate. The pandemic has been going on for longer than any of us expected, and regardless of where you stand on the whole thing, I’m sure you’re as tired as I am.

I’m struggling.

My motivation is deep in the red, I’m easily distracted, I don’t want to talk to people, and I’ve got a short fuse. If one more person tells me to hold on just a little while longer, especially a politician, well, I’m just gonna…

…well, I’m just gonna hold on a little while longer.

Because what else is there?

In keeping with my current short attention span, and complete lack of inspiration to write anything motivational or upbeat, here are simply some updates.

Calgary Comic & Entertainment Expo

Despite that they moved it from the usual April date to the August long weekend this year, Expo has once again been cancelled.

I know they made the right call, but it’s still one more gut punch in a long series of them.

It wouldn’t have been a good year even if they had gone ahead. With the U.S. border likely to remain closed, or perhaps just opening by then, the big celebrity guests they need to draw people in won’t be showing up.

Expo boasts close to 100,000 people over four days on a good year, moving between multiple convention halls. A few years ago, it was the sixth biggest Comic-Con in North America. But it is mainly an indoor event, and I don’t think people are ready for that yet.

Shonna and I are three weeks past our first vaccine shots and likely will have our second by then, but like many others, I’m pretty shell-shocked by this whole experience. After running my booth all day, I’d probably spend the first hour back at my hotel room having a Silkwood shower.

It would be a significant investment of time and funds in a year when both are in short supply. I wouldn’t expect to recoup my costs, let alone make a profit. Now, that’s not always the goal because I enjoy seeing many of you each year. While I’ve talked to quite a few of my favourite Expo people over email during this lock-down, it’s hardly a substitute for seeing them in person.

And I also love introducing new people to my funny-looking animals. So I will miss not being there again this year.

Fingers crossed for next year.

Continuing Education

I’ve been taking a marketing course over the past couple of months, which has been pretty damn impressive. I’ll be happy to tell you about it soon, but it has been hands-down one of the best investments of my time in a lot of years. It granted me a new perspective on promoting my work and a new appreciation for those of you who’ve come along for the ride.

Continuing education is always a good investment, and when you’re self-employed, it’s an absolute necessity. Technology changes so fast that it’s hard to keep up, but it’s worth the effort.

I gave a video presentation to a Grade 7 class here in Canmore this week. They’re doing a module on editorial cartooning, and I was asked to talk to them about that side of my work. I’ve done several of these in person at local schools over the years, but this was a new experience. While many people are having regular meetings over Zoom and Google Meet, I haven’t. I enjoyed becoming familiar with the technology, and it went smoothly.

After my twenty-minute presentation, sharing some cartoons and talking about the work, there was one question about drawing and digital art. I explained to the students that they were fortunate to live in one of the greatest times in history for learning to do anything they want. It’s all out there on the internet waiting to be discovered.

But they have to be willing to put in the work, always the most essential ingredient. There are no cheats or shortcuts around it.

What’cha working on?

Of course, I’m always drawing daily editorial cartoons.

But I’m also working on a new painting of a Bighorn Sheep, something I hadn’t planned. It began from a frantic rough sketch when I just needed to put something (anything!) onto a blank page to keep the demons at bay. This Bighorn has attitude and a little sarcasm, might have a screw or two loose, but sometimes those are the most fun. My Ring-tailed Lemur comes to mind. He’s not all there, is he?I’ve also started a character portrait from a streaming series and have gathered references for another character portrait from a movie. Many of you already know that when I’m feeling lost and overwhelmed, I’ll paint portraits of people to try and reset things. Those don’t contribute to my bottom line, but they usually do help my mental health. Usually, I paint one of these in late fall or winter, but there is nothing usual about this time in which we’re living.

Here’s one I did in November 2019 of Quint from the movie Jaws.
I’m trying something new, writing the story behind one of my favourite paintings. It’ll be a small e-book, a free downloadable pdf for followers of A Wilder View. It’ll feel like a chapter of the art book I’ve always wanted to write. I figure if it works out, and I write a few more, I’ll have enough of them to actually populate a book and won’t have any more excuses for not publishing one.

Sometimes I have to trick myself.

Housekeeping

I’m planning to design a new website, but in the meantime, I’m making improvements to the existing one.

I’ve added some new payment options to the online store to make it easier for you to add one of my whimsical wildlife prints to that bare section of wall you’ve got. You really should put some artwork there, y’know, maybe a Smiling Tiger or a family of Owls. I’ll let you choose.

In addition to the existing credit card payments and Paypal, I’ve added Stripe and Apple Pay as additional payment options. That’s right; if you’re an Apple user, you can buy with a thumbprint.

And if you live in Canmore, I’m always happy to take payment by e-transfer, and I’ll deliver free of charge. Just send me an email for those orders instead of going through the store.

Wrap it up, LaMontagne!

Live video presentations, streaming TV, buying stuff from our phones, we’re living in a sci-fi movie. We should be saying “Wow” a whole lot more often, instead of complaining when the Wi-fi gets slow. A lesson we’ve all learned this year is how much we’ve been taking for granted.

I got nothing else.

Cheers,
Patrick

© Patrick LaMontagne
Follow me on Instagram @LaMontagneArt

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Spring in My Steps

Twice last week, while working on my latest Grizzly on Grass painting, I got an idea for a post. Instead of simply jotting it down, I ended up writing a thousand words. Before I knew it, I thought, “wait, wasn’t I just painting?”

Winter is nose to the grindstone time for me; low on inspiration and motivation, putting in the hours to get the work done. Spring is the opposite; an abundance of nervous energy, plenty of ideas and not enough time for all of them.

Not having enough ideas is bad, but having too many can be worse, especially when all of them seem important. There is the fear that if I don’t address these lightning strikes right away, I’ll have lost whatever mojo that made it exciting enough to stop painting in the first place when I finally do get to them.

I count on that spring motivation to pull me out of the winter blues. I usually get a lot done in spring and summer. Last year, that spring motivation never showed up, for obvious reasons. I spent most of those months and a good chunk of summer worrying about losing my business.

While it certainly wasn’t a comfortable time, my worst fears didn’t materialize, so all of that worry was a big waste of time, as worry usually is.

I must now be used to this new base layer of uncertainty because this year, the spring high thankfully showed up. I’ve got many things I want to do, not enough time to do them, and I must prioritize what’s important.

As I talked about in a recent post, marketing my work and looking for new ways to get the word out has become one of those priorities. David Duchemin has opened my eyes to possibilities I hadn’t considered, and now I’m seeing them more often. There are plenty of little ways to improve my marketing efforts. Lumped together, it seems like a monumental effort, a mountain to be climbed. But you know what they say about the journey and single steps.

Besides drawing, painting, and writing, I’m trying to add a bit of marketing every day, either research or actual implementation.

Here are a couple of recent changes that I hope are improvements.

Checking Out?

If you don’t have a PayPal account and want to buy something online from an independent seller, it’s clunky to go to the checkout on the site and then keep going when you find you have to set up another account somewhere else.

For some, it’s one step too many and leads to cart abandonment, which translated for the site owner, means you just lost a sale.

Shopping is supposed to be easy.

PayPal is the most popular online payment method, and plenty of people have an account, but if you don’t or don’t want to use one, I’ve tried to make my online store a little simpler at check out.

As of yesterday, in addition to the usual PayPal option, you can now checkout directly with your credit card. My site was already well secured, and while the back-end payment engine is still PayPal, it will no longer take you to another site to process payment; it will happen right in the shopping cart.

Better still, if you’re looking for a specific print, you can now buy directly from the item and bypass the cart process entirely.

Care to Comment?

Blogs were a big thing in the early/mid-2000s. I’ve had mine since 2008. Over time, they seemed to fall out of fashion, criticized for something that old people did. In recent years, however, I’ve been reading about their resurgence. With so much content online, people are again more interested in the stories behind the work and long-form articles. The wheel has come around again, and blogs have integrated with newsletters.

I kept my blog going all of these years because I enjoy writing. I don’t remember when I turned off the comments, but I certainly know why.

Before Facebook and Twitter became the polarized sewers they are today; there were still people who wanted to turn every available comment opportunity into a forum for their political or social grievances, regardless of where they were.

My early work’s foundation was editorial cartooning, so my work attracted quite a few trolls long before that term was in widespread use. The same people would show up on my site and accuse me of being in bed with one political party or another, regardless of what I posted. When it was just on the editorial cartoons, I tolerated it because I felt it only fair to allow a rebuttal to my own illustrated opinion.

That was back when I would foolishly engage in political discussions with strangers. Live and learn.

As my work became more diversified and I’d paint caricatures of celebrities or illustrations for board games, those same commenters would still have something to say, and often it had nothing to do with the post. They had just become used to my site being somewhere they could spew whatever bile they had thought up that day.

When these same people began to drive away others or tried to start an argument with followers in my comment section, I’d had enough and disabled the comments. Think about it, if you were about to check out a retail store and saw people inside having a loud argument, would you go in or keep moving?

That’s also why I deleted my Facebook page and Twitter account. Because Facebook and Twitter are now notorious for anger and bitterness, with people posting and repeating their political agendas all over the place, it’s easy for artists and other self-employed people to get caught in the crossfire, with little means of controlling the damage.

The upside of all that vitriol concentrated on social media is that blog posts like mine are no longer attractive venues for political opinion carpet bombing. People who engage in that type of recreation want as many eyes on their rage as possible and social media is their preferred playground.

Now that I’m focusing more on serving my audience, I thought a little more engagement might be beneficial. People send me emails all the time, something for which I’m grateful. I try to respond to each one. But as my work gets more popular and my audience grows, it can be a little time-consuming. Comments are one way I can still hear what my audience has to say, what they like and what resonates with them, but they might not always require me to reply.

In the end, all of this stuff is an experiment, anyway. I could suddenly be inundated with spam or inappropriate comments and might have to turf it all again as I did before. I hope that doesn’t happen, and I’d like to see it become one more small improvement to the overall enterprise.

Time will tell. With fingers crossed and happy thoughts, what do you think? Feel free to comment below.

© Patrick LaMontagne
Follow me on Instagram @LaMontagneArt

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Zen and the Art of Course Correction

It would be an understatement to describe this past year as challenging. However you choose to define it, we’ve all lost something, and much of it won’t be coming back.

Those newspapers that laid me off a year ago said that it would be temporary, but to still believe that now would be wishful thinking. We can choose to desperately hang on to false hope or have a moment of grief and move on.

Like many people, I’ve been struggling with next steps and feeling a little bit helpless and defeated, despite knowing I’ve got plenty for which to be grateful.

There’s an old Zen proverb that states, “when the student is ready, the teacher appears.”

I’ve been fortunate in my career to have a couple of mentors, people without whose assistance I might not be a self-employed artist today.

In 2001, at thirty years old, I was drawing a weekly editorial cartoon for the Banff Crag and Canyon, something I’d done for a few years. At the time, I had no designs on becoming a professional artist; it was just an amusing side gig.  Even still, I began drawing other cartoons for casual clients along with some illustration work. When my newspaper publisher discovered this, she told me I could only draw cartoons for The Crag in Banff and couldn’t do any other cartoons. For $30 a week, I was not about to accept that and planned to quit.

At the same time, an upstart newspaper was about to launch in Canmore. The owners wanted to create a better vision of a paper for the whole Bow Valley, consisting of Exshaw, Canmore, Banff and Lake Louise. One of the Crag and Canyon reporters left to join the new paper and let them know I was unhappy. The new editor had already planned to offer me the job as their editorial cartoonist.

It was only a bit more money, but Shonna and I had just left Banff to buy our first home in Canmore, and the timing was right.

Carol Picard was the editor and part-owner, and before too long, she asked me why I wasn’t syndicated. I told her it was difficult for an unknown artist to sign with a syndicate.

She told me that was silly, that I should do it myself, something I didn’t know was possible. At the time, submissions went by fax (look it up, kids). So I went to the library in Calgary to find all of the addresses and contact info for Canadian newspapers. None of that information was as yet available online.

And I bought a fax machine.

For the next couple of years, in addition to the Rocky Mountain Outlook cartoon, I drew two or three cartoons a week, sent them out to newspapers and got almost no bites. It was brutal, demoralizing and I came close to quitting many times. I had a full-time job to pay the bills and drew cartoons early in the mornings before work and in the evenings afterward, as well as every weekend.

It took over a year of submissions, but I still remember my first syndicated weekly paper, The Vulcan Advocate. They paid me $10 a week for a syndicated cartoon. That first $40 cheque was like winning the lottery. By the end of the second year, I had two papers.

Carol no longer owns the Rocky Mountain Outlook, but it survives and thrives today. Their competitors, the same two papers that ridiculed them for their brash audacity; one is gone and the other is a shell of what it once was.

I still draw a local cartoon for The Outlook. It will be twenty years this fall since their first issue, and I have never missed a week. There is no doubt in my mind that I wouldn’t be an artist for a living had Carol not intervened at the right time.

—

During those early first few years of syndicated cartooning, I watched a Sunday morning news show where they interviewed one of Canada’s most notable and accomplished editorial cartoonists, Terry Mosher. Drawing under his nom-de-cartoon, Aislin, he’s been a cartoonist since the late 60s, part of the foundation of the Montreal Gazette.

In the interview, he remarked about how difficult it was for young cartoonists to get started. In my early thirties, I was not so young, but knowing little about the rest of the industry, with no contacts to speak of, I threw a Hail Mary pass and sent him an email, asking for advice.

He replied with one line, “Send me some of your stuff.”

Over the next few years, we got to know each other, and he introduced me to the world of Canadian editorial cartooning. He told me I needed to draw more, that I had to send out at least five cartoons a week, rather than two or three.

As I wasn’t a very good artist, with no grasp of the fundamentals, it took many hours to draw a cartoon, three or four times what it takes today, so I struggled to increase my workload.

Terry was the editorial cartoon editor of Maclean’s Magazine and put me in the rotation in the company of some of the most well-known cartoonists in Canada. It paid $400, which at the time seemed like a lot of money. He introduced me to Doug Firby, the former editor of the Calgary Herald. Doug was generous with his time and advice and started using my cartoons when their in-house cartoonist Vance Rodewalt had days off.

Terry came out west in 2003 with his wife to talk at the Banff Centre and visit family in Jasper. They took Shonna and I out to dinner, and we were their guests at his presentation. It was an exciting visit. I had the assignment for Maclean’s that week. Though I don’t recall the cartoon’s context, I had to draw former Alberta Premier Ralph Klein, and I remember sending Terry the cartoon for his OK while he was still in Jasper.

He called me and said, “it doesn’t look like him.”

Having spent hours on it, I was crushed, but he told me over the phone how to fix it. Put his eyes closer together; his hair is bigger; you’ve got the mouth wrong. I scrambled to write it all down and worked ’til 2 in the morning fixing it, even though I had to be at my day job by 8:30. His critique was accurate, and he said my revision was much better.

Terry taught me how to take constructive criticism. There is ALWAYS room for improvement.

I was so appalled that I had failed to capture Klein’s face that I became obsessed with becoming an expert at capturing likenesses, which has served me well in my painted work. When Klein retired from office in 2006, I painted a caricature that appeared in the Calgary Herald and other Alberta papers. I sold a few prints of it and somebody gave him one for his retirement. This photo appeared in the Calgary Herald.

My credibility as a Maclean’s magazine cartoonist opened doors with many other newspapers across Canada. In 2005, I quit my day job and became a full-time professional artist.

Because Canmore is one of Canada’s most expensive communities in which to live, there was no chance of living on one income. Shonna and I agreed that if I couldn’t pay half of the mortgage and bills, I’d get a part-time job. It didn’t seem like as big risk then as it would now.

Both Carol Picard and Terry Mosher were the mentors I needed at the time, and I remain forever grateful for their help.

—

Some time ago, my friend Crystal, a graphic designer in Calgary, recommended a podcast by David Duchemin. I’ve written about it before.

David has had a strange but wonderful creative career. He’s been a comedian, photographer, author and educator. I guarantee there are other professions in there with which I’m not yet familiar. His podcast is geared toward creatives, and it’s quite inspirational. We’re about the same age, but I think of David as older than I am, based on his wealth of experience.

I’ve never shied away from sending emails to people whenever they’ve influenced me or provided content worth my time. I know what it’s like to work in a lonely profession. No matter how successful or influential you might imagine someone might be, they’re still just people. We all like to know that we’re doing a good job or are providing value to somebody else.

People are too often quick to criticize but slow to applaud.

When I’ve found one of his podcasts particularly resonant or uplifting, I’ve sent David an email.

Not too long ago, following one of those messages, for which he was always gracious and kind, we got into a more detailed discussion about this business of art. He lives on Vancouver Island, one of Shonna’s and my favourite haunts, and he’d already said to let him know when I was next in the area.

But not too long into this discussion, he said that we should have a phone call.

After some initial small talk, David suggested I could be doing better at marketing my work. Realizing he was treating me with kid gloves, I assured him he could speak frankly. He wasn’t criticizing my art but my business, and I already knew I had plenty of room for improvement. As I said, I welcome constructive criticism, especially from somebody who has walked their talk.

He hit me with both barrels, and I couldn’t take notes fast enough.

For two hours, David lobbed marketing advice and ideas at me, and we had a fascinating discussion. Many of these suggestions seemed so obvious in hindsight, but I had never considered them. Grateful for the help, I asked him why he was so generous with his time and advice, especially since we didn’t yet know each other well.

I can’t remember his exact words, but it came down to this – for the quality of my artwork, I should be a lot further ahead, and he wanted to help me get there.

David gave me a crash course lesson in getting more newsletter followers and better serving them. He stressed the importance of focusing less on individual sales and more on my relationships with those who’ve supported my work for years. His philosophy on serving my audience revealed how I’m already doing that well and pointed out where I could be doing better.

He helped me make improvements to my website, with more changes coming. He suggested I offer desktop and mobile device wallpapers to my audience, something I should have thought of years ago, but it had never occurred to me. The immediate positive feedback from my subscribers was overwhelming. They loved them!

He reminded me that many of my customers buy my work for the children in their lives. Wouldn’t they love to be able to give their grandkids, nieces and nephews colouring pages of my paintings? What about publishing a colouring book from them later? Let me tell you, that was a palm to the forehead moment. I’m releasing a few of those to my subscribers today, and I learned a lot while creating them.

David was surprised with how quickly I’ve implemented some of the ideas generated from our discussions. My view on that is simple. When somebody gives you a push in the right direction, the one you’ve REALLY needed, you don’t sit down and think about it. You take advantage of the momentum and speed up.

That’s how you show your gratitude for their generosity.

I wrote to David the other day, “While telling my wife about our last chat and the options you suggested, she said it was nice to see me excited about my work again, focusing on forward movement, rather than worrying so much.”

He replied, “That makes me very happy.”

I don’t know how long I’ll benefit from David’s willingness to share his hard-earned knowledge with me. I’m simply going to do the work to be worthy of it.

If you’re a photographer, designer, illustrator, cartoonist, any other type of creative, I’d encourage you to check out his site and listen to his podcast, ‘A Beautiful Anarchy.‘ Recommend it to any creatives in your life, too, especially if they could use a boost.

My first two mentors showed up when I was at a significant crossroads in my career and life, though I only recognized it in hindsight.

This time, there is no doubt.

Cheers,
Patrick

© Patrick LaMontagne
Follow me on Instagram @LaMontagneArt

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Painting and Peak Experience

The pervasive uncertainty of the past year continues. We can be hopeful that we’ll make progress in the next few months, with vaccines, reopening, and putting the economic engine back into gear. However, everything still comes with a big asterisk and question mark.

Even when you know that change is necessary for growth, it almost always comes at a time when we least expect it, and it’s rarely comfortable. There is the change you make happen, change that happens to you, and then change you have to make to adapt.

Over the past year, I’ve spent many hours reading and listening to articles about boosting sales, getting more followers, expanding my reach, and introducing my work to new markets. I worry about the next quarter, the one after that, and juggle the what-ifs, ad nauseam.

Nail-biting, teeth grinding, hand wringing. More than a few tossing and turning sleepless nights and heavy sighs with head in hands.

There are plenty of quotes about worry, how unproductive it is. We’ve all seen the memes.

“When I look back on all these worries, I remember the story of the old man who said on his deathbed that he had had a lot of trouble in his life, most of which had never happened.”
– Winston Churchill

“If you treat every situation as a life and death matter, you’ll die a lot of times.”
– Dean Smith

“Worry is like a rocking chair: it gives you something to do but never gets you anywhere.”
– Erma Bombeck

Envying other artists, looking at their followers, careers, losing sight of the big picture, knowing that comparison is the thief of joy, but still falling for the same trap over and over again, despite knowing that it’s unproductive.

But then there are mornings I find myself at my desk, having had a welcome good night’s sleep, tunes in the earbuds, a shuffle of songs hitting all the right notes, painting tiny little hair’s on a bear’s muzzle. And I realize that I’m grinning.
Psychologist Abraham Maslow coined the term ‘peak experience.’

From an article by Kendra Cherry, “Peak experiences are often described as transcendent moments of pure joy and elation. These are moments that stand out from everyday events. The memory of such events is lasting and people often liken them to a spiritual experience.”

Yeah, I know. It sounds out there and flaky, and you wonder what I’ve been smoking, but I believe in these moments. I’ve had them. While paddling in a canoe on a lake early in the morning as the sun’s coming up, or when a Humpback whale surfaced right beside our boat in the Broken Group Islands near Ucluelet, or when a little bear cub named Berkley decided to crawl up my back and lick my ear.

But most of the time, I have these moments while painting. Usually early in the morning when it’s still dark, about an hour into the work, drinking hot black coffee, the right song in my ears, laying down brushstrokes on one of my funny-looking animals.

It’s the feeling that, within that moment, I’m right where I’m supposed to be. Sometimes it lasts for seconds, others for minutes. It comes on like a wave, a welling up of feeling, like a hypodermic shot of happiness.

And none of that other crap seems important.

This is that living in the moment stuff they go on about in all the mindfulness articles and self-help books. At these times, I get it, and I want to bottle it for those times when I don’t.

That other real-life stuff still needs to be handled, no doubt about it. Ignoring your bookkeeping or taxes, skipping that medical checkup for the fourth time, pretending that clunking sound in your engine will go away — all of that will bite you in the ass later if you’re not paying attention.

Sometimes things work out, other times they don’t, and shit happens.

I wouldn’t say I like it, but I accept it. So, I’ll get to that other stuff.

Right after I finish painting more little hairs on this lovable bear’s face.

“Stop worrying about what can go wrong, and get excited about what can go right.”
– Anonymous

© Patrick LaMontagne
Follow me on Instagram @LaMontagneArt

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NFTs: The Art in the Machine

you can listen to this post above or read it below.

If you were to bet on what artists around the world have been discussing this week, you’d be wise to put your money on NFTs.

No, this won’t be a long boring technical explanation of the intricacies of the technology. Plenty of tech-savvy people are doing that right now, many of whom are much smarter than I am. Google it, and buckle up. It’s a bumpy ride.

Why are NFTs big news right now?

An artist named Mike Winkelmann, who goes by the name of Beeple, sold a digital piece of art through the Christie’s Auction House for $69 million. Not a canvas, mural, or sculpture, but a digital file, much like any other image you see online.

It was not a rare image. Anybody can see it.

But it was unique and exclusive, which is where the value lies.

In the simplest terms, the buyer purchased a piece of original art in a format that cannot be duplicated or replicated. Anyone can download a picture of the Mona Lisa, or a 1952 Mickey Mantle baseball card, or see the entire issue of Action Comics #1 (the first appearance of Superman). For collectors, however, the original is the treasure.

When it comes to collectibles, the value is determined by a group of like-minded people deciding that something is special and by how much somebody is willing to pay for an item. Whether it has historical significance or cultural gravitas certainly contributes to potential, as does rarity, but ultimately it’s the perception of value that matters rather than material value.

After all, a baseball card is just a piece of printed paper.

Many children of Baby Boomers find out the hard way that their parents’ collectibles aren’t worth nearly as much as they thought. Our whole childhoods, we were told to be careful around this or that item, because it was worth a lot of money. But when houses downsize or estates settle, the inheritors find out that much of it isn’t worth anything at all.

Those once valuable collectibles are now flooding the market, and successive generations aren’t interested in buying them because it was their parents’ culture, not their own.

So what does this have to do with NFTs?

These Non-Fungible Tokens, a horrible term that will hopefully change, are unique in the digital realm. They’re ushering in a new era in collectibles, the opportunity to own rare or one-of-a-kind files that nobody else can have. They can be resold and traded, just like any other collectible.

They can be images, videos, animations, music, books, gifs, memes, basically anything that you can see online. Until recently, one guy owned an original Banksy that he bought for $95,000. He recorded himself setting it on fire, minted it as an NFT and sold it for $382,000. It’s the spectacle, the story and the moment in our cultural history that gave it value.

There are a lot more fantastic stories in recent weeks of people buying and selling crypto art for ridiculous amounts of money, many of them unremarkable pieces that might as well be titled “OMG, WTF?”

You might think, “but it’s a bunch of ones and zeros; why would I ever want that?”

I don’t get it, either. And I’ve been a digital artist for more than twenty years.

But I’ve also never seen the value in paying millions of dollars for a Jackson Pollack painting, a Picasso, or big money for memorabilia of almost any kind. I’m a big fan of the Aliens movie franchise, but if somebody offered me Ripley’s jacket from the movie or a script with James Cameron’s notes on it, I’d admire it for a little while, then sell it to fund a vacation or buy a camera lens.

I like the story of Moby Dick. You can buy Melville’s tale of the white whale anywhere, and it will cost you very little. However, a first edition recently sold for the same price as a new SUV.

I am not a collector. Of anything. But a lot of people are.

At first glance, NFTs seem like ways for wealthy people who have way too much money to spend trying to impress each other by buying and selling unique items that only have value because they say they do. When it comes to the 1%, the uber-wealthy throughout history have always played that game.

The whopper of an NFT sale made the news for the same reason it makes the news when somebody wins the lottery. For most people, a significant sum of money symbolizes freedom from difficulty and allows us to judge other people for spending their money on something we think is stupid. It checks a lot of emotional boxes, which helps news media sell advertising.

We’re not as complicated to figure out as we think we are.

I’ve received half a dozen emails this week mentioning this big NFT sale. I spent about four or five hours reading articles and listening to podcasts unpacking this phenomenon. As with any topic, my opinion and evaluation will shift to accommodate new information, but here’s how I currently see it.

The Tech

NFTs exist on the blockchain, the same technology that allows cryptocurrencies like Bitcoin and Ethereum to circulate. In simplest terms, blockchain is a database. Once something is recorded to the blockchain, it can’t be changed, which is why it is lauded for its security. It consists of thousands of computers worldwide, and when transactions happen, all of them must verify and agree with the details of that transaction for it to be deemed authentic.

If there’s an error on one computer or somebody attempts to hack it, the other computers correct the error to match their records. The only way to change the data or complete a transaction is for the majority of computers to agree.

A hacker would have to control 51% of all these computers to make a fraudulent change.

Like most tech stuff, you don’t need to understand all of it to appreciate or use it.

Fear and distrust greeted the arrival of the internet in the mid-90s. Nobody wanted to put their private information on it, certainly not their banking or credit cards. As it evolved, we became more comfortable with it.

You need no other proof of our acceptance than social media. We know that massive corporations are using our personal information against us daily, and we don’t care. The irony is that we spend so much time on these platforms complaining about other companies and governments doing the exact same thing.

But that’s a foaming-at-the-mouth rant for another day.

We used to rent movies at Blockbuster, buy all of our products in stores, had landlines in every home, racks of records and CDs, and got our pictures developed at photo labs.

I was an early adopter of the digital art medium in the late 90s. Other artists often gave me sour judgmental looks and comments when I said that I worked digitally.

“Oh, the computer is doing the work.”

When people don’t understand something, it’s easier to dismiss it than admit their ignorance. We often greet any change with anger because if the world changes, we might have to change, which is frightening.

These days, most commercial art you see is created digitally. Photographers formerly devoted to film wouldn’t dream of going back to their darkroom days. Authors who criticized e-books in their infancy now appreciate their earning potential, bypassing publishers altogether and finally earning a living from their writing.

Artists 20 and 30 years younger than me have no hang-ups about digital art or any of this technology because they grew up with it. It was always there. They aren’t afraid of it.

The problem with new things like this is that tech-savvy people overexplain the inner workings and scare the hell out of everybody when it first comes out. It happened with the advent of the internet, but now we use it without thinking about how it actually works.

When it comes to blockchain, cryptocurrency, NFTs and the other ingredients in this new tech stew, most people only need to know that it will likely change the world and how we do things in ways we can’t yet comprehend. Just like the internet did.

Some of the Cons

There’s some concern about fraud, but it’s not about hackers.

Say somebody decides to take a copy of a digital art piece, mint an NFT from it, claim it as the original, and sell it. Once the transaction is complete, it will be complicated to get the money back and confiscate the NFT.

NFTs are ripe for money-laundering, but that’s always been a problem with the art world. The wealthy have long used extravagant art purchases to hide large sums of money and avoid paying taxes.

But there’s one really big problem with blockchain, cryptocurrency and NFTs. Because all those computers need to verify each other to maintain such a high-security level, the environmental impact is massive. I mean, HUGE!

There was even a website for a short while that took random NFT images and estimated how much energy it took to create them on the blockchain. I looked at about a dozen, and most of them consumed the same energy as an average household uses in three or four weeks. Others measured the usage in flight time of a Jumbo jet, hundreds and thousands of hours. The site is no longer active because it became about people judging the art’s quality rather than the environmental cost.

This last one is the primary reason I am not minting any NFTs right now.

Don’t get me wrong; if somebody gave me $70 million for an original file of one of my funny-looking animals, I would take it. Then I could donate a bunch to wildlife causes and soothe my conscience for the energy waste. And buy that cabin by the lake, have a movie theatre room, and horses, and…

Where was I?

Many artists who don’t already enjoy massive popularity or make large sums of money suddenly think that NFTs will change that. I’ve been doing this long enough to know that isn’t how life works.

Lightning does strike, people do win the lottery, but most of the time, there are no shortcuts.

Every overnight success that we hear about spent many years toiling alone at their craft, often in relative obscurity.

I had never heard of Mike Winkelmann before this week, but I’ve since enjoyed exploring his work. The piece that got him the big payday was a collage of 5000 images created over the past 13 years. His 3D painterly style illustrations could easily be called editorial for their cultural commentary, and many of his pieces are insightful and thought-provoking. He’s an excellent artist and had almost 2 million followers on Instagram before this sale.

My next-door neighbour Chris, also an artist, pointed out that Beeple has been revered in the art community for a long time, respected for his incredible work ethic. The guy’s a machine for how much quality art he produces.

So how is this under the Con heading?

Because many people are focusing only on the fact that this artist, unknown to most people, just made millions on one piece of art. The press makes it sound like it’s only because of the NFT, rather than the art, which it isn’t.

The NFT was the vehicle, but the art piece was a story about a lifetime of one artist’s work. Yes, luck plays a part, as it always will. Many more skilled artists in the world have created many times the amount of work Winkelman has, and their names will never be in a headline. For Beeple, NFTs came along at the right time, with the right interest, after he had completed the right piece of work.

That’s just life. And sincerely, good for him. I like it when artists get paid for their hard work.

But to suddenly think NFTs will make every artist rich is just silly. Stories make the news because they’re unusual, not the opposite. It’s the reason we hear about one plane crash on the other side of the world, rather than the thousands that are in the air right now that will take off and land without a problem.

We’ll hear about more of these big sales for the next little while, but it will die down as it is replaced by something else. Probably a scandal involving one of the Queen’s Corgi’s having an accident on the wrong carpet.

But NFTs aren’t going away, and that’s a good thing.

The Pros

They’ll solve the blockchain energy problem, and it will become more affordable and less environmentally destructive. Right now, we’re in the early stages, which always costs more money and resources. One need only look at the ridiculous brick-sized mobile phones of the 80s or computers that used to cost a fortune and fill an entire room. Technology evolves with demand. There’s a lot of money to be made in blockchain, which means it’s in everybody’s best interests to make it more efficient.

Like most technological advances, we can see the possibilities are there, even if we can’t yet identify them. Nobody saw the myriad ways cell phones would change to become what we have now. It’s a wonder we still call them phones with how little they resemble the clunky black plastic thing that used to hang on my kitchen wall growing up. Do kids today even understand why we ‘dial’ a number?

Once the bugs get worked out, NFTs will make the lives of creators infinitely better.

At present, in most western countries, copyright is established as soon as the piece is created. You can register your creations with the US copyright office, but for the most part, it’s yours when you make it, with plenty of ways to prove it.

But artists get ripped off all the time. A woman in Ladysmith BC used my Otter image as her business logo and window art for three years before I found out about it and issued a cease-and-desist, and that’s just one instance.

With their unbreakable digital date/time stamps, NFTs will revolutionize copyright, offering one more means of proving ownership. Just as I back up every image to the cloud after I complete it, I expect that one day soon, it will be part of my routine to upload a finished piece to the blockchain.

It will also give digital artists authentic originals of our work to sell. The copyright will still belong to the artist; he can still sell prints, license the image and do whatever he likes with it, but that NFT will sell as the digital original.

In 2013, Emilio Estevez bought a canvas print of a painting I did of his father, Martin Sheen. You can read the whole story HERE, but the short version is that he wanted the original. With digital art, all I could do was include a signed document that certified as much.

If the technology existed then, I could have provided the signed 18″ X24″ canvas and included the NFT original file.

Then there is the Smart Contract to go with it, allowing artists to stipulate different transferable rights for their creations. An author might create a limited run of her book, including editing notes, additional artwork, an extra Epilogue chapter, or a video diary. The sky’s the limit.

Already inherent in NFT smart contracts is resale revenue. When the buyer of an NFT sells that piece to somebody else, the artist will always get a cut. Right now, it’s somewhere around 5-20% of the sale price, but it could be anything, depending on the criteria applied when minting the NFT. Best of all, the artist will get paid. The money is never in the seller’s hands at the time of sale; the blockchain automatically deposits the percentage into the artist’s account or wallet.

Artists could create exclusive editions, limited runs, different versions, provide additional content.

Songwriters could offer an intimate acoustic session video to go with their limited edition album.

Photographers might release a photo diary, an editing tutorial, or a signed e-book.

The possibilities for additional art revenues are limitless, and the benefits to the creative artist go far beyond the lottery odds chance of making millions from one piece of art.

In the near future, artists could gain more control over their work than they have ever enjoyed in the history of art itself.

As in all things, when people get involved, there will be corruption. We can’t help it; we’re a shifty bunch of primates and our own worst enemies. But just like anti-virus software in our computers, chip technology on our credit cards and fingerprint logins for our phones, there will be solutions to problems.

As a self-employed artist, used to constantly protecting my work and watching my back, I think the next ten years might be a big leap forward for the creative community.

I’m looking forward to it.

Anything’s possible.
© Patrick LaMontagne
Follow me on Instagram @LaMontagneArt

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The Big Picture

Late last spring, on top of everything else 2020 dished out, my computer’s motherboard died. I remember thinking, “Not now! I haven’t the time or money to deal with this.”

I called up Memory Express in Calgary to design the new build, put down my deposit and waited. There was a shortage of PC cases at the time, but it only took about an extra week as I wasn’t picky about that. My computer sits under my desk; I don’t much care how it looks.

The new computer is incredibly fast, I can work on massive image files with no issues, and it has exceeded my expectations.

One of the first things I do at my desk in the morning is sift through news stories looking for cartoon ideas. I usually know the night before what I’m drawing, but sometimes big news breaks overnight, and I need to change course.

According to one story that caught my eye, more people are playing video games during the pandemic, the kind that requires a lot of speed and power from a computer. Besides the occasional diversion on the iPad and perhaps an online game of Scrabble with my buddy Jim, I’m not a gamer. I haven’t got the time.

But my new PC could easily be called a gaming rig. When it starts up, the initial screen graphic is a Republic of Gamers logo.

All of the requirements for a gaming PC are the same as those for a graphics PC. Illustrators and digital painters require the same hardware as gamers, especially when working on large files. Without that hardware, brush strokes would lag while I’m painting, Photoshop would crash often, and it would be near impossible to complete my detailed paintings.

I’m pretty adept at software, but I have a basic understanding of hardware, which is why I get professionals to build my computers. One thing I do know, however, is that for any high-end graphics requirements, whether it’s gaming, video editing, 3D design, or digital painting, a top-of-the-line graphics card is necessary.

It’s not a nice-to-have; it’s a need-to-have.

The gaming news story’s main thrust was that there is currently a global shortage of graphics cards. You can’t find them on Amazon or other retail sites, and the wait measures in weeks and months. That’s if there’s even an ETA at all. Some are selling for three times their value on eBay.

Though I didn’t know it then — and lamented my bad luck — my computer broke down at the best possible time. Had it hung on for another 8-10 months, I wouldn’t be able to replace it right now.

When stuff’s going bad, it’s difficult to see the big picture, to realize that what seems like a stumble might be just one step on the path to something better. As Steve Jobs famously said, “we can only connect the dots in hindsight.”

There’s no doubt that we’re all struggling. While some deal with the worst tragedy, having a loved one in the hospital or succumbing to the virus, others have caught it. I have a friend who is a COVID long-hauler, and he’s been dealing with the lingering health effects for months.

Even if we aren’t infected, we’re all affected. Financial loss through decreased revenue or losing an actual job or business, homeschooling your children and feeling woefully unqualified, new mental health challenges or worsening existing ones.

The circumstances are as diverse as we are, unique to our situation. No big deal to one person might be devastating to another.

When I’m not reading about COVID numbers, political scandals, protesters, and all of the other bleeding leads I see in the news; occasionally I’ll stumble across a hidden gem of a story.  Peppered in along the conveyor belt of tragedy news are occasional inspirational personal interest stories.

Believe it or not, quite a few people have seen their businesses thrive in this new climate. Some have started new jobs they like much better than the ones they lost. Parents enjoy more time with their kids, spouses getting to know each other again, and a much slower pace.

We’re realizing that some friendships are long past their best-before date, while others are more appreciated than ever.

I’m not going to try and sugar coat this whole pan-dammit experience and say that it’s a good thing because that would be naïve, and frankly, insensitive. But peering into that rusty pan of mud, dirt, and gravel, I’ve been able to see a few shiny specks of gold.

When all of this ends–and it will end–we’ll see countless articles, books, and documentaries that analyze the data, compile the experiences and offer a bird’s eye view of this moment in history.

Despite having so many things in my life for which to be grateful, I’m a glass-half-empty type of guy. I hope for the best but expect the worst in almost all things. My skewed perspective is the result of a combination of things. I follow the news for a living, which is about the worst thing you can do for your mental health. But I’m also a product of my personal wiring, my brain’s chemical composition, and the stew of my experiences, just like everybody else.

Even with my negative bias, I believe we will come out of this better than we expect, with a clearer picture of what’s important to each of us.

We just might not be able to see it yet.

Cheers,
Patrick

© Patrick LaMontagne
Follow me on Instagram @LaMontagneArt

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Painting Pet Portraits

Meet Wellington Bomber, a Rhodesian Ridgeback and my latest commission. Having shown it to the happy client this morning, I can now share it with you. I’ll let it sit for a day, give it one last critical eye, then send it for printing tomorrow morning. I hope to ship it later next week.

It was a privilege to paint Bomber, and I quite enjoyed this one.

This particular painting was an unusual circumstance as the commission was a gift purchase, so I only talked with the recipient after the fact. I usually don’t accept these commissions because they have created problems if the recipient isn’t familiar with my work. Assured that Bomber’s owner knew and liked my work, I took the gamble.

I need not have worried. Both the giver and recipient of the gift were ideal clients. From start to finish, this was a perfect commission experience.

Painting pet portraits is a challenging undertaking. I know plenty of artists who don’t take commissions because they can be a minefield of unwanted surprises.

When the experience is good, however, it’s usually great. I’ve had some fantastic clients, and it’s those paintings that keep me doing this work. More than one client over the years has said that I made them cry, including this one. Let me tell ya; there’s no better compliment.

For other artists, clients and the merely curious, here are some of the hurdles involved with pet portrait commissions.

Photo Reference
Given a choice, I would always take my reference photos, but since most clients aren’t local, that’s rarely possible.

It can take some time to find the right images, which means back-and-forth emails with clients. Most of the pet portraits I’ve painted have been memorials. When the animal has passed on, my only choices are what they have. I’ve turned down commissions for lack of good reference.

Are we On the Same Page?
Clients hire me for one of two styles, and I require a clear understanding of which before I begin. Do they want a portrait style or my whimsical wildlife style?

When it’s a memorial commission, the client most often wants a traditional portrait.

Sometimes the client will say they want my whimsical style, but then they attach conditions and limitations. One client had a big slobbery dog I was excited to paint because I was going to put some long stringy drool and goofy personality into that face.

The client asked that I paint my style, but make him look more dignified with no slobber at all, which are conflicting instructions. To this day, I wish I could have done my version.

When I have the freedom to paint the way I see it, the painting could end up goofy or with slightly less caricatured expression, depending on how it comes together. Clients who agree to allow me that freedom usually get something pretty special.

Price
Some bristle at the price tag, and I think it’s because we’ve become accustomed to online mass-market gimmick art, especially when it comes to pets.

No doubt you’ve seen those ads where they stick your dog’s head on the body of royalty or a military general in a renaissance-style portrait for under $100.

You choose from a handful of template options and backgrounds, upload the photo of your pet, they cut, paste, apply filters, and voila, Fido looking cute in a faux classic oil painting. Anybody with Photoshop experience can easily create that sort of image.

For a fun, inexpensive novelty item, there’s nothing wrong with that. You’ll get what you paid for, and I’m sure many people find it amusing and enjoyable. It’s also the same thing that thousands of other people got.

Hiring an artist to paint a custom painting of your pet is a whole other animal; pardon the pun. You’re buying an original piece of art that’s personal to you.

There’s a significant amount of time involved in a pet portrait, from the initial consultation to delivery of the finished painting. My price includes a ready-to-hang medium-sized canvas print and shipping, but the cost for that is more than it seems.

I have my canvases printed professionally in Calgary by ABL Imaging. Their quality standards are high, which means I never have to apologize for cracked seams, inferior quality wood on the stretcher bars, or the wrong colour. If I wouldn’t hang it in my home, I won’t expect a client to hang it in theirs.

But quality costs.

For a one-off 12″ X16″ print, it costs me around $150. Then there’s the 2.5-hour drive round trip to Calgary to get it. If I’m running other errands or going to the zoo to take photos, it’s a detour and worth it. If not, I’ll have a courier pick it up. That’s another $35.

If I’m shipping the canvas, that’s more time and materials, plus $30-$50 depending on where it’s going.

That’s just the cost of production and time, and we haven’t even got to the creative part, which is where the real value exists.

Time
Whether it’s art for a living or any other service provided by a self-employed professional, pricing needs to factor in time. You can’t create two things at once, at least not well.

There is time spent talking with the client, checking reference photos, explaining why one works and another doesn’t, having email conversations to ensure expectations are reasonable and that there’s a shared vision. That consultation time adds up.

Most importantly, when I’m working on a commission, that’s time I’m not working on editorial cartoons or paintings for prints and licensing.

Then there’s the actual painting time. A commission will usually require a minimum of fifteen hours, but most likely more, spread out over a few weeks, depending on my other deadlines. I treat the likeness and personality as I would that of a portrait of a person. It has taken me decades of training, practice and experience to create my signature style of artwork.

Just as a skilled trades-person commands a professional rate, so do creative professionals. People often think that because an artist enjoys his or her work, that they will (and should) gladly do it for free.

The work we choose to create is the work we enjoy most. The work somebody else wants us to do, that comes at a price. You are buying not just my art skills that took a lifetime to master, but also my work time, which I never get back.

This latest commission was a real challenge. I had a hard time with the personality, mainly because the dog is a senior. Goofy didn’t seem to be the right direction, so most of the character had to be more subtle, and I spent hours trying to get it right.

It was only when I stopped trying to force it that the personality showed up. I’m happy with the result, and my standards are so much higher than that of my clients.

Friends and Family
In my experience, artists are notorious people pleasers and pushovers, most often to our own detriment.

Friends, family and even total strangers often strongly suggest that they expect a discount or free painting, or they outright request one.

Most people mean well and don’t consider it a big deal, nor do they realize that they’re the 100th person who has asked you to paint their pet “in your spare time.”

Like most people, I don’t have spare time. Ever.

Live long enough, and you accumulate many friends and acquaintances, most of whom are genuinely lovely people, all of whom you want to give a discount.

But sooner or later, you’re going to lose your business because you wanted to be a nice guy.

The hardest thing people pleasers need to learn is how to say No. I’ve struggled with this my whole life. The worst part of it is when people get used to you saying Yes all the time, they’ll resent you when you say No.

Suddenly you’re not the nice person who has always been agreeable to their requests; you’re the rude person who has gotten too big for his britches.

Sometimes, it’s personal.
From time to time, I may want to paint somebody’s dog, for the same reasons I want to paint a wild animal. I see something I like, or I have a connection with the dog or cat, or I want to give a gift that only I can give.

I’ve painted my parents’ dog, who passed away last year, and I will undoubtedly paint their new dog.

Our next-door neighbours have a wonderful dog that Shonna and I adore. Running into her in the driveway never fails to brighten our day, and she gets offended if we don’t visit for even just a minute. I’ve already taken reference of her when she was still a big puppy, and I’m going to paint her eventually.

I’ve talked about the cabin north of here that friends and I have gone to in recent years. I drive by the owners’ place on the way to the cabin, and even if I know they’re not home, I stop to visit their dog, Jingles. I painted her in a portrait style simply because that’s what felt right at the time. I was happy to give them a framed print as a thank-you for always being such great hosts.
Whenever I finish these personal pieces, however, I always get messages and comments from people ‘offering’ to let me paint their dog, assuring me that their dog is adorable, cute, and has a great personality.

Almost every dog I’ve ever met matches that description, especially to their family.

But despite what most people think, art is a business, one that requires thick skin. Art for a living is finding a balance between producing work that pays the bills and making time for the work I want to do.

When I choose to paint a pet for my enjoyment, much like the portraits of people I paint, there is little to no market for that painting after the fact. People rarely want paintings of someone else’s dog to hang on their wall; they want a painting of their own dog.

Conclusion
When a client hires me to paint their pet, I take it seriously. Someone is choosing to spend a significant amount of their hard-earned money on a personal piece of my artwork. Depending on where they hang it, they might look at it every day for many years to come.

I owe every client my best work.

Whether you’re an artist thinking of offering pet portrait commissions as part of your menu of services or a client thinking of hiring me or someone else to create a piece of art personal to you, hopefully this has provided a little insight.

I’m fortunate that I’ve been able to create art for a living for many years. The artistic skills have been challenging to earn, often frustrating, featuring many course corrections and more than a few dead ends.

But by far, the hardest lessons I continue to learn have been about the business of art. People want art in their lives, but they often forget to view it the same way they do other services and products. What’s worse, artists themselves are often the worst failures at running their own businesses for the same reason.

And to those artists, I will leave you with three critical thoughts.

Creating art is easy. Selling art is hard.

If you don’t value your own work, nobody else will, either.

Trying to please everybody is a recipe for misery, in art and life.

Cheers,
Patrick

A Final Word on Commissions
From recent market consultation and after careful consideration of my work’s value, I have increased my commission rate to starting at $1900.00, which includes the ready-to-hang canvas print and shipping. That rate is effective immediately, but my newsletter subscribers can still lock in the current rate of $1100.00 by booking a commission with a non-refundable deposit by March 31st.
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© Patrick LaMontagne
Follow me on Instagram @LaMontagneArt

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Continuing Education

Since I didn’t start seriously drawing until my mid-twenties and never went to art school, I have often felt that I have spent most of my career playing catch-up.

I’m a workaholic perfectionist, which can be good or bad, depending on your metric. Rarely a day goes by that I don’t work, even for a couple of hours. This is not a complaint, nor should it be interpreted as humble-bragging.

It’s just my wiring.

On self-employment, Seth Godin once wrote, “You would never work for somebody who treats you the way you treat yourself.”

See? It’s not just me.

I heard recently on an art podcast that most people who go to art school don’t end up as artists for a living. The talent and art skills aren’t enough; you have to be driven.

The fact that I started late in the game means I’ve always been hungry, which has contributed to my longevity in this profession that’s synonymous with failure. An unhealthy dose of fear plays a big part as well. Grabbing the brass ring is easy but keeping a white-knuckle grip on it for decades, therein lies the struggle.

When people find out that I didn’t go to art school, they’ll often ask, “oh, so you’re self-taught?”

Self-Taught sounds like I just conjured it out of thin air, a claim that would be incredibly arrogant and false. I prefer the term self-directed.

I’ve learned from plenty of teachers, most of whom don’t even know it. While the internet has its fair share of toxicity and bile, it’s also a treasure trove of knowledge we often take for granted. While at Red Deer College, I remember having to drive down to the University of Calgary library to research a Psychology paper because the information wasn’t available in the college or city library where I lived.

Today that sounds positively archaic.

In books, webinars, podcasts, conference classes and online courses, there’s always a new bit of wisdom or technique waiting to be absorbed.

If you can’t find it, you aren’t looking.

Whether it’s how to make an image better or insight into the business of art, there is no excuse for failing to acquire or improve any skill you might have or desire.

That’s why the thought of retirement seems so foreign to me. I may slow my pace and become more selective of the work I do, but I’ll create art for as long as I’m able; however that looks.

I recently bought an online course on Character Design from Aaron Blaise, a fantastic artist with impressive credentials. Although I learned long ago to never say never, I don’t currently want to be a character designer.

But I’ve always felt that the principles of character design and animation, putting more action, life and dynamics into my cartoons and paintings, that’s where my skills are weakest. I’ve taken a couple of other courses on this theme over the years, but they never seemed to take.

This one, however, is fantastic. Even Shonna has noticed an improvement in my cartoons lately, and I’m only halfway through the course. It’s so good that I intend to watch it again, to reinforce some of the techniques. When finished, I’ll take another of Blaise’s courses.

I plan to talk about this course again, likely an accompanying narrative with a painting video, but for now, I’ll say that it has been time and money well spent.

As I approach my 50th birthday, I still feel like I’m playing catch-up when it comes to my art, even though the only person I should be comparing myself to is the artist I was yesterday. Funny how often I fail to remember that, especially while scrolling through Instagram.

Most of the time, everything I draw, whether cartoon or painting, is designed to be a finished piece. However, this course has got me drawing for practice again, investing in the skills that will allow me to make even better finished pieces later.

This weekend, I spent most of Saturday morning working on a new commission and Sunday morning on editorial cartoons. But in the afternoons, I played with this funny looking Mandrill. It’s much more developed than I had originally intended because I enjoyed it so much and didn’t want to abandon it.

A lot more caricatured than my usual animals; some might say too much, so it doesn’t fit with the rest of the portfolio. But I have no doubt that the techniques I’m learning to allow me to draw something like this will still inform my future painted work and make it better.

It also provides me with an escape from the work, to draw and paint just for the fun of it, which is why I wanted to do this for a living in the first place.

Cheers,
Patrick

© Patrick LaMontagne
Follow me on Instagram @LaMontagneArt