Category: Digital Painting

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Winter Wolf

When beginning a new painting, it’s tempting to scour my photo archives for an animal I haven’t painted before. Sometimes that intent works, but often I end up sacrificing my enjoyment of the work because I chose the animal for the wrong reasons at the wrong time.

My photo reference files are well cataloged, a folder for each animal. With thousands of photos to choose from, having them all in a big pile makes life a lot more complicated than it needs to be.

I try to steer myself away from painting too many bears. I could happily paint ten of those in a row, but not everybody has the same affinity for my favourite creature, though I have no idea why.

I’ve painted three wolf images, four if you count that one of those paintings has two wolves in it. So, it came as a surprise to me that I chose to paint another one. Often I’ll decide to paint an animal because it feels right at the time.

My friend Serena, the head keeper at Discovery Wildlife Park, gave me a folder of wolf images a few years ago, a large collection of shots she’d taken over the years. These orphaned and rescued wolves had all died of old age long before my first visit to the park.

I came across one image from 2010 that inspired the above painting and asked Serena who it was. She said it was “Smith. He was a sweet wolf.”

The photo has low light, grainy, and taken on a foggy winter day. Serena is a skilled photographer, and many of the images in the folder were much better. But still, I kept returning to this one.

Rather than fight it, I decided to go with it and paint another wolf.

The finished piece looks nothing like Smith. It has a more feminine feel, and I’ve taken liberty with the eyes, expression and everything else. I used five other reference shots for the detail I needed. A couple were Serena’s photos, the others my own.

There are two or three hours of work painting fur detail that I later covered up with snow, which was the most challenging part of this piece. I had to decide between too much or too little snow and where to put it.

Leaving the background white felt uncomfortable, as I often use colour and texture to make the foreground image pop or establish more mood. I added some blue flecks to the background to take the edge off the sharp contrast and accent the eyes, but it’s still a predominantly nondescript backdrop. I did add a subtle light blue to make it softer and mute the contrast a little more at the end. From a commercial perspective, it will make it easier to adapt this painting to various licensed products.

While I enjoyed working on this piece and its challenges, I’m not sure how I feel about the finished painting. I’ll need to let it rest awhile. Still my style, not as whimsical as my other pieces and a departure from the usual composition, but the same could be said for my Roar and Sire paintings, both of which have become popular.

I can control the work, the choices I make, and the art I send out into the world. After that, it’s out of my hands.
I’m starting a new painting right away on Monday, something completely different, Mike’s suggestion at Pacific Music and Art. I’ve said no to him on this critter before, for reasons I’ll explain later. I’m a little nervous about it as it will be tough. The detail alone will double my usual painting time. But if I can manage to bring it to life, it might be a fun piece with a lot of personality.

Cheers,
Patrick

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© Patrick LaMontagne
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Bear Hug

It’s been a while since I’ve been able to focus on a whimsical wildlife painting. For those who follow my work specifically to see those, thank you for your patience.

Wacom hired me to create a video for them connected with a promotion they’re doing right now called “Find Your Gift.”

As many of you know, Wacom creates the tablets and displays on which I’ve created my work for more than twenty years. I’ve been their guest on webinars, created new product demo videos for them, represented them at an event in Calgary, presented at their booth at Photoshop World, and they generously allowed me to donate tablets to a local school.

My work wouldn’t be possible without Wacom.

So when my friend Pam asked me to create another video for them, there was only one answer.

What I like best about our relationship is that Pam lets me do my own thing. Of course, we have some back and forth to make sure my vision matches hers, but she knows what to expect from me, and I do my best to deliver.

In this case, I had the freedom to interpret the word gift and paint and write what I wanted, which allowed me to create my best work.

I spent the last three or four days chained to my desk, creating this painting, recording with the camera and screen capture, writing and recording the narration, and editing it all together a la Dr. Frankenstein. It was a lot of work, but I’m quite pleased with the result.

I realized that the three recent paintings I like best are ones I did for Wacom videos. Those include the Amur Tiger, the Ring-tailed Lemur and this one.

The model for this painting is one of the most handsome residents of Discovery Wildlife Park. Gruff was an orphaned black bear cub who had a rough start in life, but thanks to Serena and her staff’s tireless efforts, he has grown into a beautiful, gentle bear with a wonderful personality. The keepers try not to pick favourites, but they each have a special place in their heart for Gruff, as do I.

I’ve often written about how much I value my relationship with Discovery Wildlife Park. They allow me incredible access to the animals, for which I’m immeasurably grateful. On my most recent visit in September, I was able to sit inside the enclosure while they did their bear education presentation, where they teach people about bear safety, behaviour and conservation.

I took hundreds of reference shots and didn’t realize I’d be using ones from that session so soon.

One of the keepers, Jacob, was in Canmore last week, and I had a brief visit with him. I told him what I was painting, inspired by the poses I shot. He told me that Gruff almost always has a ball with him. It doesn’t need to be the same ball, but it’s kind of like his security blanket. He even takes a ball with him into his den when he hibernates.

On one visit to the park a couple of years ago, Serena sent me a text asking where I was. I said that I was watching a silly bear play with a ball. She responded, “Gruff.”

Gruff taught himself how to pose with the ball and because it was so endearing, the keepers used positive reinforcement to encourage that behaviour. It was this pose that inspired the painting. As the light wasn’t great in this shot, the sun beside and behind him, I had to use other reference photos for the details. Thankfully, I have hundreds of pictures of Gruff.

Even though I was pressed for time on this, more self-inflicted than not, this painting was a joy to create. It’s been a while since I’ve had this much fun painting one of my whimsical wildlife portraits. Considering the kind of year it’s been for all of us, that’s no small thing.

If you’ve got five minutes, you can see a high-speed time-lapse below of how I painted Gruff and hear some of my thoughts about the importance of finding and sharing your own gifts.

Take care of yourselves,
Patrick

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© Patrick LaMontagne
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Creating a Remembrance Day Cartoon

Each year, I struggle to come up with a Remembrance Day cartoon, assigning it more weight than almost any other theme. It’s a challenge to create images and text that evoke the appropriate reverence without being trite.

Many of my newspaper clients are weekly publications. While Remembrance Day is November 11th, many papers will run the cartoon this week, depending on which day their paper comes out. It always needs to be done early to accommodate everyone.

Throughout the year, I keep an eye out for cenotaphs and memorials in different towns and cities. I take reference photos from which I can paint, and then, I try to write something original to accompany the art. As there is very little about this year that’s normal, I went in a different direction.

This is the first year I’ve included the words Lest We Forget in a cartoon to the best of my knowledge. I’ve avoided it because of its overuse. But for the image I drew this year, it seemed the most appropriate.

With many parades and ceremonies cancelled due to COVID-19, most will stay home this year. Services and observance will be virtual and live-streamed. Traditionally busy venues on Remembrance Day, especially for veterans and seniors, Royal Canadian Legion branches will be closed in most places. The safety of members and their families will take precedence over fellowship. I’m sure that it will be difficult for many veterans.

This year, I recorded a short high-speed video of my cartoon, with accompanying music. Feel free to share it.

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© Patrick LaMontagne
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Puzzling

A box of Spilsbury puzzles arrived at our door today. I knew these were coming sometime this year, but had no idea when.

Over the years, my images have found their way onto many different products, through licensing deals I’ve signed. I’ve written about licensing before, but the short version is that when a company wants to use an artist’s work on a product, they pay the artist a royalty. It’s usually for a set amount of time, two or three years, an agreed upon percentage, for a specific region, and stipulations regarding exclusivity. The contracts have a lot more details in them, but the general idea is pretty simple.

I have licenses for T-shirts and apparel through Harlequin Nature Graphics and decals/cases for phones and devices through DecalGirl. Pacific Music and Art has licenses for a wide variety of products, some of which are coffee mugs, art cards, magnets, aluminum art, coasters, trivets and as a consequence of our current situation, face masks and scarves/neck gaiters.

My interactions with these companies are quite simple. I’m almost always talking directly with the owner and I enjoy that one on one relationship.
Art Licensing, an agency based in New England makes my library of funny looking animals available to their extensive client list around the world. They act as my agent in negotiating those deals, for which they take a percentage. When a company is interested, Art Licensing sends me details of the arrangement and I approve or decline the offer. Because they’re professionals at what they do, they’re aware that I have other licenses and what those are, in order to avoid any conflicts between competing companies selling the same things.

I research the company, decide if I like the deal or not, and reply with yay or nay. Because Art Licensing knows their business, I usually approve, but I have declined a couple in recent years. When I’ve done so, they accept my decision without argument and we move on. Occasionally I’ll request a change to an offer and they’ll go back to the company with the request. If they accept it, the change is made, if they don’t, then I decide if I can live with the original terms.

For licenses obtained through Art Licensing, I don’t have any interaction with the companies making the products. From time to time, somebody following my work will send me a link to my art on a site somewhere and ask me if it’s legitimate. I do appreciate these emails, grateful that many of you are looking out for me and my work, but also because I do occasionally get ripped off and have to deal with that.

Most of the time, the links I’m sent are on the up-and-up. If I don’t know the company name selling my work, a little digging will often reveal that they have a parent company with whom I do have a license through Art Licensing. A customer recently told me he had seen my work for sale on a print in Macy’s in Texas. Sure enough, the company that put that art in Macy’s had a license to do so.

There are some artists who balk at giving up a percentage to wholesalers, galleries and retailers, but without those businesses, mine wouldn’t exist. Licensing is a desirable business model for many artists. I would never have the time, energy, capital or connections to manufacture all of these products and get them into stores all over the world. Licensing allows an artist to receive income from their work while continuing to create more, generating revenue year after year from the same images.
Spilsbury is a company that licensed four of my images at the beginning of this year. They optioned my Smiling Tiger, Great Horned Owl, Bald Eagle and Wolf paintings. While many of my licenses offer samples to the artist in the contract, this is the first time I’ve actually requested them. I really don’t want a warehouse of licensed items, especially as I get more of them. I’m not sure why, since I can’t recall Shonna and I ever putting a puzzle together, but I wanted to see these in person.

I did not expect to receive 12 of them, but I enjoyed opening that box. The puzzles come in 300 and 500 piece versions, so they sent me three of each of two of the designs, the Smiling Tiger and Happy Horned Owl. Looking on their website, they renamed the other two as the Earnest Eagle and Winsome Wolf. I have no issue with that at all, that’s just marketing. They sell them individually, or in bundles of two on their website, you can check them out here.
While I intend to keep one of each for myself, I’m going to give away the others via my newsletter. I don’t know how that will work yet, but I’ll give it some thought. I’d like to have fun with this, as we can all use some of that this year.

I’ll admit that I’m curious if putting together a 500 piece puzzle of my own painting will be easier, since I know those brushstrokes better than anyone. I’m going to save finding out the answer to that for an afternoon this winter, a hot chocolate and cookies next to me, with a snowstorm raging outside.

Cheers,
Patrick

EDIT:
It has come to my attention that Spilsbury does not ship to Canada. I tried it myself and the only shipping options they have is for the United States. That’s annoying, especially for those of you who have already told me they wanted to order some puzzles.

Apparently that’s the downside of not dealing directly with the company, in that I didn’t know that. It’s still a great license for me personally, but not for all of you. For that, my apologies.

For those of you in the US, that doesn’t change anything. Sadly, for my Canadian followers, these aren’t currently available. Should that change in the future, I will let you know.

Sorry to be the bearer of bad news if you were looking to get a puzzle.

Cheers,
Patrick

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© Patrick LaMontagne
Follow me on Instagram @LaMontagneArt
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Odds and Ends

As the title suggests, here’s a collection of smaller updates in one post.

Pacific Music and Art

The funny-looking face masks continue to be popular, now sold in many retail stores in Western Canada, Alaska, the Pacific Northwest, and everywhere else via their online store. The masks have gone through a recent design evolution. The image now covers the entire mask, the straps are more elastic, with a flexible nose bridge inside the upper seam. They still come with rubber grommets to make the straps more adjustable.
In addition to the masks, there are now face scarves available, fun because they’re so versatile. They can be used as a neck scarf, beanie, head band, head scarf and they can be doubled up over your face to serve as a mask.
Once again, the masks and face scarves are not for medical use and are not intended as a replacement for N95 masks or medical grade PPE.

If you’d like to see the available designs for both masks and scarves, follow this link. There are also some new face mask designs that previously weren’t available, so be sure to look through all three pages. Use the promo code Patrick5OFF, and you get 5% off everything on the site. The code expires at the end of December.

Wacom

I’m recording another video for Wacom over the next couple of weeks. These are always challenging, but I usually end up having a lot of fun with them. For anyone new to my work, Wacom is the company that makes the digital displays on which I create my art. I’ve been using their tools for more than twenty years and welcome any opportunity to work with them.

A couple of videos I did this past year for Wacom resulted in two of my favourite paintings, the Ring-tailed Lemur and the Amur Tiger, shown below. I’m excited about the image I’m painting in this new video as well.

Sharing

I have been ripped off quite a bit throughout my career. People have used my images illegally for promotion, have altered my cartoons and paintings for their own agendas, and have claimed my images as their own work. One woman on Vancouver Island even used my Otter painting as her business logo and had large images on her store’s windows for two or three years. Then she had the nerve to get mad at me when I sent her a cease-and-desist. She argued that she found it on Google, so she thought it was free. Try that with Mickey Mouse and let me know how it turns out for you.

Sadly, it’s part of the online world. Once your work gets good enough to sell, then it’s good enough to steal. Every artist I know who makes their living from their creations deals with this problem.

But from time to time, people ask if they can share the paintings, cartoons, newsletters, and blog posts I send. While I appreciate that consideration, you don’t need permission. If I share it with you, then you can share it with anyone you like. In fact, I’m always grateful when people introduce my work to others.

As long as it’s not altered, my site name or signature remains on the image, and you aren’t making money from it, then share away, with my thanks.

Take care of yourselves. I’ll have something new to share in a couple of weeks.

Cheers,
Patrick

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© Patrick LaMontagne
Follow me on Instagram @LaMontagneArt
Sign up for my newsletter which features blog posts, new paintings and editorial cartoons, follow this link to the sign up form.

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The Panda in the Room

One of the most challenging parts of marketing is playing the game.

We’re emotional creatures, not as evolved as we like to think, prone to gimmicks, triggers, fear of missing out, limited time offers, inflated prices on sale for regular price. We are prey to an overabundance of cognitive biases, fall for the same stuff repeatedly, voluntarily share our personal information to save a few bucks, and forever fail to learn from our past mistakes.

Even though everyone knows that salespeople have a spiel or massage the details to put the best possible spin on things, we still buy into it. Marketing works because it understands all of this. And even when you know these things, we still fall for them.

Everybody who has ever invested in anything knows that the cardinal rule is to buy low and sell high. So why does the stock market have a seizure every time somebody in power sneezes or runs and hides when the wrong person says, “Boo?”

We’re emotional creatures, even though we like to pretend that we’re not.

Every so often, it’s nice to point out that elephant in the room. Not just mention it, but shine a light on it, display those wonderful big ears, beautiful tusks, enormous feet, pretty eyes and most importantly, the fact that it just sat on the buffet lunch.

Yes, I’m painting an elephant soon. Stay tuned.

(Get to the point, Cartoon Boy!)

I’m tired. You’re tired. We’re all a little testy, impatient, worried, uncertain, choose your own less than ideal emotional state.

So I thought I’d try something different for today’s marketing—brutal honesty.

The Calgary Zoo is usually one of my largest print clients. They’ve been supportive of my work for many years and a great customer. Like every other business this year, especially ones where the public gathers in groups, they’re facing extraordinary challenges right now.

I was taking photos at the zoo recently, and they’re taking the safety measures seriously. The animals are still well cared for, and the staff are doing their best under difficult circumstances. I would encourage Albertans to visit the zoo, support wildlife conservation, and a local business that keeps those hardworking people employed.

They also sell my face masks in their gift shop, made in Canada by Pacific Music and Art, so that’s one more place you can get them.

One of the many unforeseen casualties of this pandemic has been the Panda Passage at the Calgary Zoo. The pandas themselves are fine, but they must go back to China and are leaving soon. They were supposed to be in Calgary for a couple more years, but the daily flights that brought their bamboo diet have ceased. The zoo has been doing its best to source the bamboo from other places, like British Columbia, but winter is coming, and the supply has run out.

As nothing goes unconnected these days, here’s a strange way this affected your friendly neighbourhood cartoonist and whimsical wildlife painter.

The Calgary Zoo used to sell a lot of my Panda prints. They sold almost all of them. Popular in their gift shops, I made it a habit to keep plenty on hand so that when they ordered, there was no waiting. At the end of last year, I ordered more than 50 of them. The Zoo did not place their usual large spring order. I need not explain why.

With the closing of the Panda Passage, it’s beginning to look like it will take me a very long time to sell these particular prints, even at a discount. With that in mind, I’m offering that print at a substantial discount.

Regularly $24.95, I’ve reduced the price of the above panda print to $6.95.

Another print I’m offering at the same price is the Sasquatch. This is a weird one. Mike from Pacific Music and Art suggested I paint this image a year ago because many of his retail customers are in British Columbia, Alaska, and the Pacific Northwest. That’s Sasquatch country!

The image does very well on magnets, coffee mugs, art cards, T-shirts from Harlequin Nature Graphics and plenty of other products. It’s one of the best sellers on face masks.
But whether it was at the Calgary Expo or on my online store, it does not do well on prints.  So, I’m going to blow out that stock, too—regular $24.95…now $6.95.

No Promo Codes, no new sign-ups, no hoops through which to pirouette. It’s just the price in the store.

Here’s a bonus to entice you. If you buy THREE or more prints, no matter which ones, I’ll throw in something extra. Could be a calendar, a magnet, face mask, who knows? It’ll be a surprise, but there will definitely be an added gift product in there.

Also, all of my prints are 11″X14″. That’s a common frame size you can buy in many stores that sell them, no need to spend a bundle having them professionally framed.

I’m fortunate that prints and other products aren’t perishable. Someday this will end, and I’ll be ready to supply my customers with the stock I have on hand. But I keep painting new pieces, and if I want to stock new stuff, I must make room for it. When sold, the Panda and Sasquatch prints will be retired, as will several other pieces. It’s the only way to keep releasing new images.

Speaking of which, here’s a Grizzly bear I finished last week, not yet available.
Hopefully, that candor is a refreshing change from the sleight of hand sales gimmicks we often get. I try not to make my blog posts and newsletters all about selling you stuff because I don’t like to receive too much of that either. But I’m a self-employed artist, and it’s the nature of the gig.

Stay well, be safe, and try to be patient with each other. Things are tough all over.

Cheers,
Patrick

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© Patrick LaMontagne
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Another Day of Discovery

I’m not breaking any news here when I point out that most businesses have had to adjust to operational difficulties during the past six months. Many had to close, some permanently. For the ones that survived, the opening came with severe restrictions, reduced hours and a strange new reality.

Discovery Wildlife Park began its late-season start as a drive-thru. People could visit the park, but had to stay in their vehicles, while staff did their best to ensure a worthwhile experience. It proved to be quite popular, especially since there were few options elsewhere for a family outing at the time.

Once allowed to fully open, they had reduced hours, but visitors could roam freely while keeping their distance from other guests. The park itself is a well-manicured open-concept venue, and just walking around the place is relaxing. Add in the rescued and orphaned animals, and it’s a unique experience.

Their season ends typically on Thanksgiving, but this year the last day is September 30th. With that date looming and the fantastic fall weather this year, I made the time on Monday to drive up and spend the day taking photos.
As always, my first stop was to see Berkley, a brown bear I’ve known since she wasn’t much bigger than a cat. She has a massive enclosure all to herself, complete with a pond, big fallen trees on which to climb and plenty of daily attention from staff and guests alike.
In August, Berkley weighed in at 388 pounds. As she’s been preparing for her long winter’s nap by eating a lot more, I suspect she’s well over 400 now. She’ll turn four years old this coming January and still isn’t full grown. Given the excellent care the animals receive at the park, Berkley is one of the healthiest brown bears you’ll ever see. Her thick, luxurious coat sometimes makes her look like she might be carrying a little extra weight, but she’s fit and lean.

It never fails to make me smile when I call her name, and she ambles down to see me, even if she’s at the other side of her enclosure. It’s such a privilege to sit on the grass and look into those beautiful brown eyes.
Serena (the head keeper and Berkley’s Mom) and the staff have become friends over the years. I’m ever grateful for the behind-the-scenes access they give me when I visit. During the bear presentation, I was able to take up-close unobstructed photos and got some nice reference pics of the black bears. I tried to hide a little during Berkley’s part of the presentation. She tends to get distracted if she sees people she knows.
In the middle of the day, I drove ten minutes down the road to have a visit with my folks and meet their new little animal; a Yorkie named Lily. Once again, the first favoured LaMontagne child has four legs and a fur coat. She’s a skittish little thing, but she seemed to like me. A baggie full of dog treats helped.

Upon my return to the park for the lion presentation, I got another nice batch of photos. I’ve wanted to paint their male lion, Griffin, for some time. While I still don’t have THE shot I’ve been looking for, I did get plenty to paint other images.
While nobody knows what the future holds, I expect a winter with even more time indoors than usual. With a topped-up stock of new photo reference, I’ll be using that time to paint and write.

Lions, tigers, and bears…oh my.

And an elephant.

Cheers,
Patrick

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© Patrick LaMontagne
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New from DecalGirl

One of my favorite licenses is DecalGirl. They make custom cases, skins and wraps for a wide range of phones, tablets and other devices. Several of my paintings have been available for quite awhile and I’ve been impressed with the quality and look of them since the beginning of our relationship. I’ve got a Shark decal on my laptop, Smiling Tiger on my iPad, Berkley’s face on my phone case and various other sleeves and cases.
As of this week, there are now 17 of my paintings available on their site. No matter which electronic device you’ve got, there’s a good chance DecalGirl has a case or decal that will fit. They’re all pre-cut with the holes for the buttons, speakers, microphones. The vinyl is easy to apply, long-lasting and colourfast. My laptop is a pretty specific model, but I simply entered the dimensions online and when it arrived, it fit perfectly.

Here are four new designs they’ve added this week. There’s a good chance I’ll be getting that lion on a phone case for myself. Click on an image below to see it on their site, or follow this link to see the whole collection of my available work. For a limited time, use the promo code FALLSAVINGS for 25% OFF.

Cheers,
Patrick

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© Patrick LaMontagne
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Horsing Around with Prints


My latest paintings have arrived. Both Gold and Midnight Blue have been signed, packaged and are ready to ship. You can find them in the online store, along with 45 other available images.

These are hand-signed 11″X14″ digital poster prints, packaged with backer board and artist bio in a cellophane sleeve, printed in Canada.

I’ve sized all of my prints so that it’s unnecessary to spend a bundle on custom framing. Most stores that sell off-the-shelf frames will offer 11″X14″ as it’s a standard and popular size.

I’m always happy to answer any questions, so feel free to drop me a line anytime.

Click on the images to go to each print, or follow this link to the online store.

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© Patrick LaMontagne
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The Stories Behind The Work

When I plan to paint a funny looking animal, the goal is usually to create a finished piece, something destined for print. That’s what I’m thinking when I go through my extensive archive of reference, selecting photos to help me create the next painting. As such, there are many images that don’t make the cut.

I’ve recently been going through those files with a different goal in mind, finding reference I still like, from which to practice sketching and drawing.

The first three I tackled, the ones throughout this post, ended up being painted pieces. Still not the level of detail you’ll find in my production prints, but images I enjoyed bringing to life. Unlikely to become prints on their own, I painted them for fun, knowing that one of these might inspire other ideas.

Years ago, while learning to create on the iPad, I painted a practice piece of an Ostrich. At my wife’s insistence, I later developed it into a fully rendered painting and it became one of my bestsellers.

While painting these three pieces, however, I began to think of another use for them.

It doesn’t seem like four years ago, but I had intended on producing a book of my artwork. I had a local publisher lined up and the plan was to have it ready for 2017. But at the end of 2016, life got complicated.

With no desire to dig through old ground, or drag any of you through it again, the short version is that I went through a bout of severe depression. I didn’t realize it at the time, but the experience was a necessary evil and I’m now grateful for that catharsis. Real change never happens when you’re comfortable.

I came out the other side with a better perspective on things, not the least of which is a much lower tolerance for toxic bullshit. Leaving Facebook and Twitter was a good first step in eliminating quite a bit of it.

It took a long time to right that capsized ship, however, and one of the casualties of that dark night of the soul was the art book.

As I’ve been doing a lot more writing this year, the blog, newsletter and fiction, thoughts have returned to that dormant project.

The kind of art book I’ve always enjoyed from other creatives, whether it’s photography, painting, or sketching, is one that talks about the stories behind the work. That’s the kind of book I wanted to produce then, and four years later, I still have the same desire.

Many of my paintings have stories behind them. Hell, just the stories, sketches and paintings about my time spent with Berkley the Bear from Discovery Wildlife Park could fill a large volume.

The thought of such a project fills me with doubt. Anyone who has ever created anything, let alone a book, has experienced imposter syndrome. Who am I to write a book and assume anyone will want to buy it?

I can easily come up with a long list of reasons why publishing an art book is a bad idea.

It’ll cost a lot to produce. Even though I may or may not have to publish it myself, there’s a significant expense involved, and books don’t sell as well as people think they do. It has long been my experience that for every twenty people who say they will buy something, only one actually does.

It’s so easy for someone to post a supportive casual comment on Instagram or drop me a line saying they can’t wait until prints of a new painting are available. And while many of my supportive, generous, loyal customers do indeed follow through, most people don’t, despite their good intentions.

If you’re a creative starting out on this journey and happen to be reading this, that’s Lesson #1 in life and in business. People talk a good game.
So, what about Kickstarter or Patreon? For those to be successful, creatives have to offer different tiers of incentives to entice backers, or people will simply wait until the book comes out to buy it. Suddenly, all of the work involved with writing the book, laying it out, hiring an editor, and having it professionally produced is now paired with coming up with added incentives for the different tiers.

As I am a one man operation, already using most of my limited hours in a day, there’s no more water to draw from that well.

There are plenty of people who’ve done all of the work, launched a book, did the promotion, put in the hours and still ended up years later with boxes upon boxes of them gathering dust in their garage. I recently heard of one author who took most of her leftovers to the landfill as she couldn’t bear to look at them anymore. That must have been a hard day. I would imagine the drive home would have involved a stop for chocolate, ice cream, alcohol, or all three.

While it’s easier than ever to self-publish and produce a book today, it becomes the duty of the creator to do the lion’s share of promoting and selling it. That means gift and trade shows, events, readings, book store signings, not to mention all of the online promotion to ensure people are even aware that you have a book to sell. That’s difficult when things are normal, even tougher now that many of those opportunities aren’t possible due to COVID-19.

At this point, I wouldn’t approach the same publisher again without a finished book in hand. I’ve already abused that faith once before. While it’s a common tale in the publishing trade for well-intentioned would-be authors to fizzle out before launch, that personal failure weighed heavy on me. I wasted another self-employed person’s time, a crime I will not repeat.

As you can tell, talking myself out of this project is easily done. I have no shortage of excuses. I can come up with many more reasons why creating an art book is a bad idea.

I can also give you many reasons why creating art for a living is a bad idea, not to mention self-employment or starting any business. But that didn’t stop me or the millions of other people who’ve done the same thing, and succeeded against the odds.

Nothing good comes without risk.
I’m going through the stories behind the paintings again, with fresh eyes. I’m looking through all of the work I’ve done, both the production paintings and ones like those you see here, deciding which would be good candidates for inclusion. The art books I enjoy have smaller pieces peppered throughout, and I have plenty of those from which to choose.

But I plan to paint a lot more of them as well.

Despite all of the arguments I gave against the idea, and many more that I didn’t, I still want to create an art book, whether it makes any money or not.

One thing I do know for sure, is that I can’t sell one if I don’t write one.

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© Patrick LaMontagne
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