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Another Calgary Expo

If you’ve followed my work for a long time (hey, thank you!), you’ll know how much I look forward to the Calgary Expo each year. This year, it’s happening from April 27th to 30th. With the Wednesday setup day, that’s a five day event for me.

Like everything else, the pandemic knocked the event on its ass, but they’ve recovered well. Last year’s Expo had some hiccups, but once it got started, I had a great time. People were thrilled to be out and about again.

It was also my best year of sales, which certainly didn’t hurt.

I received my booth assignment last week. For my eighth year as a Calgary Expo vendor, I’ll be in Hall C, Booth 522. While still in the Retail section, it’ll be my first year outside of the main hall.

In my first few years, I had a Small Press table. That’s when Artist Alley and retailers were all in the same area. But the show kept getting bigger. So they eventually eliminated Small Press and moved Artist Alley to a different building. That year, I upgraded to a full-size booth to remain in the Retail section.

People have often asked me why I’m not in Artist Alley. It’s a section at most Comic-Cons where new artists can afford to book a table at a big event to sell their prints and other items. But that section hosts many established artists and comic art guests, too.

Despite the higher cost, I stayed in the retail section for several reasons.

First, I wanted lights in my booth; power was not an option in Artist Alley. I don’t know if that has changed, but you can’t rely on any venue to have consistent and bright overhead lighting. I put a lot of work into my art’s detail, colour and printing, and I want direct lighting to showcase that. Power is an added fee, but well worth it.

The second reason I wanted to stay in the retail section was that the booth space and aisles are bigger. Artist Alley is packed tight with vendor tables, not booths. I like having an open area in my booth where people can step out of the crowded aisles. They can look at the art, flip through the prints, and ask questions without being bumped and jostled.
I redesigned my booth last year and it worked so well for me, that I’m making no changes, except that I have invested in new lighting this year. As there was a pillar behind me, rather than another booth, I was able to expand a couple of feet. But I’ve got vendors right up against me on both sides this year, so I’ll have to stick to my 10’x10’ footprint.

I was initially disappointed that I’m not in the main hall this year, but to be fair, I don’t yet know if it matters. I booked a single corner booth and with this year’s new layout, it seems the main room only has six available. Every other corner is either a double or quadruple booth. It does say on the rebooking application that Single corner booths are not guaranteed.

Last year, there were noticeable gaps where more retail booths could have fit. This year, there are more retailers in the main hall, many with double booths.

Hall C was an open area Community and Family zone in 2022. This year, the same area houses 73 new retail booths, including mine.

It’s a much bigger show.

If I weren’t selling my artwork there, I’d still attend the Calgary Expo because it’s a lot of fun. People from all walks of life can be themselves in this festival atmosphere. Families attend this event together, and I honestly don’t know who enjoys it more, the adults or the kids.

Aside from the much smaller version I attended in 2021, it’s been ten years since I’ve been able to walk the show or enjoy the events, talks, and displays. I might get a half hour each day before the show opens to quickly wander the booths, but it’s not enough. I didn’t even make it to the Big Four building last year to check out Artist Alley.

So, when I got my booth assignment, I emailed people I know who come to the Expo every year and are more familiar with the different areas. These two couples are among my favourite supporters and collectors, the people I love seeing each year at this event. They’ve also become friends and generously stop by the booth several times to chat and watch my booth if I need a quick bathroom break.

I asked them what they thought of my new location. Both replied that the Main Stage in that hall is busy all day with panels and talks, and there’s likely to be plenty of regular traffic with the new addition of so many booths.

I went into last year’s event with low expectations. With the pandemic winding down but still active, I didn’t know if people would even attend a crowded indoor venue. But they did, some in masks, most without, though I know several people who tested positive for COVID immediately after Expo.

I had considered emailing the organizers asking for a booth in the main hall should anybody cancel, but I decided not to give in to fear. The bottom line is that I have no idea if it will be better or worse than my previous spots. It might be a prime location. Each year, I’m fortunate to know more people familiar with my work. Rather than rely on their stumbling across my booth, they actively seek me out. So I can always count on seeing my regular customers.

As for the prep, this has been my easiest year. I keep a detailed spreadsheet of sales records from each event. I know which prints, magnets, coasters, and stickers sell best and how many I need to order each year. Of course, I bring extra in case I have an exceptional year, and any new prints are always a gamble as I don’t yet know which will be popular. The Calgary Expo is a great proving ground for the latest paintings.

Everything I’ve ordered has arrived, and I’ve been busy signing and packaging prints, but I have a lot of experience with this show, so it’s low-stress this year.

Many of my subscribers are Expo veterans, and I look forward to seeing you all again. Even if you don’t add to your collections this year, please stop by and say Hello. You’re the main reason I enjoy this show.

I’ll have another update soon, including a feature on the brand-new prints I’m launching at this year’s Expo.

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Whose Art Is It Anyway?

In 2008, I hosted the Canadian Editorial Cartoonists Conference in Banff. Several industry veterans who attended came up in a culture where busy unionized daily newspapers hired editorial cartoonists for impressive salaries, benefits, and pensions. I began my career at the end of all that.

I put a lot of work into the conference and preparing a Photoshop drawing class, trying to impress and curry favour with the more established cartoonists in this exclusive club. But, unfortunately, I realized too late that nobody cared. They were simply looking for an excuse to visit Banff, hang out and talk shop. It was about nostalgia, politics, and competitors fishing for information.

I wanted to improve my skills and artwork and learn how to adapt to a struggling industry, but many of them were focused on avoiding having to change. In fact, in the wrap-up, one of the more senior cartoonists loudly promised there wouldn’t be any Photoshop drawing classes at the next conference.

Clearly, I didn’t belong in this group.

In 2009, I attended another conference, the National Association of Photoshop Professionals in Las Vegas. I had been a member of this supportive online community for several years. Critiques were constructive, questions were answered with enthusiasm, and I learned more from that association than any before or since.

Fresh off that first Photoshop World conference,  inspired to try something new, I painted a funny looking grizzly bear, my first whimsical wildlife portrait.

I went to that conference five times between 2009 and 2014. In 2010 and 2014, I won multiple Guru Awards for my animal paintings, including two Best in Show awards. The classes and instructors, the community of friends and colleagues, it was time and money well spent.

At Photoshop World, I made valuable business connections. For a long time after, I had a welcome working relationship with Wacom, the company that makes the drawing tablets and displays I’ve used for the past 25 years. I recorded two training DVDs for PhotoshopCAFE, and NAPP helped me form a strong foundation for my creative skills.

Eventually, social media killed the forum, and the organization rebranded. As a result, NAPP no longer exists, and the Photoshop World conference is a ghost of its former self.

Time spent pining for the way things used to be is a waste. Adaptation is the most useful skill a self-employed artist can have.

While licensing and retailers are essential for my business, those customers each have their own ideas of what they want from my work. One retailer wants more bears; another wants more wolves. One agency wants me to follow seasonal trends; another client wants more realistic animals. Some products sell better with brighter, more colourful elements, and some without a background. Some items work better with a vertical layout, others horizontal.

Most artists have heard they should find their niche, the work that makes them unique and different from everybody else. It’s the key to survival in a crowd where a lot of art looks the same. But if you work hard and are lucky enough to discover the work that defines you, the next piece of advice you hear is that you need to make it appeal to everyone all the time.

Well, which is it?

How do you create work you enjoy enough to keep doing it year after year and continue to make it pay? How do you serve your customers and clients and allow their input and direction without changing your work so much that it’s no longer yours? Is it artwork or factory work?

When it becomes a grind or just about pumping out more images, it can take all the joy out of it. Lately, finishing some paintings has brought the same sense of accomplishment I get from cleaning the house. That’s a telltale sign of burnout. I’ve been here before, more than once. It’s a common experience with anyone who creates anything, especially if it’s their job, a warning that something’s got to give.

I know how to paint a single animal. I’ve put almost fifteen years into it. Each takes hours to paint, and the work I’m doing now is better than I’ve ever done, but it’s still the same style and (shudder) formula. It’s not as challenging or fulfilling as it used to be.

I’ve taken a new approach with the trio of giraffes, already titled “Long Neck Buds.” I don’t know if it will work the way I imagine it, but if it does, it will be the first of several I plan to paint this way.

This latest individual giraffe isn’t quite a finished piece, but it’s close. It will also be the middle giraffe in the painting based on the group sketch above. With the simple background, it’s a solid painting on its own. I’ll paint the other two individually, like this first one, with my usual high detail, then I’ll place them all together. Finally, I’ll paint the sky, clouds and leaves around them.

I’m a commercial artist, it’s how I make my living. I don’t pretend otherwise. But this is also supposed to be fun. I want to paint more detailed and elaborate images I’ll enjoy while also leaving options open for clients and licenses with different needs.

I want to create more paintings this way—a troop of meerkats, several burrowing owls, and a waddle of penguins. I could paint different species in an image. However, with each critter as detailed as my usual work, these will take longer than a single painting, requiring a more substantial investment in each piece.

I get nervous when spending too much time on one painting, likely due to many years of drawing editorial cartoons. Twenty years ago, when almost nobody was publishing my work, I would spend many hours nitpicking a cartoon, trying to get a caricature right or fussing with perspective. Shonna and I referred to these as Sistine Chapel cartoons. I had to train myself to say, “good enough.”

Most political cartoons have a short shelf life, so speed is essential. Get it done, get it out, and get started on the next one. My cartoon work pays monthly bills.

With a painting, however, the income can come anywhere from next week to next year. Pieces I painted ten years ago are still paying today. Paintings are an investment in future prints, products and licensing, income that often comes later.

This year, I’m making time to play and experiment.

I’ll share works in progress, sketches, and thoughts along the way, but fewer finished pieces. The ones I do complete will be bigger and hopefully worth waiting for. Of course, I expect I’ll still paint a single animal here and there if the mood strikes me.

11” X14” poster prints will come out only a couple of times a year rather than as I complete them. With higher shipping costs, I imagine that it won’t be a problem for collectors of my work to be able to order two or three new pieces at a time with one shipping cost.But I’ll still welcome custom metal and canvas special order prints. You can order those by email anytime. The above 18”x24” sloth on canvas and 20″x20” Blue Beak Raven on metal below are two custom orders that arrived this week.The puzzles I launched this year felt like a considerable risk, but I sold a lot of them and have received requests for more. I’m suddenly motivated to plan paintings that will work as prints, puzzles, stickers and more. I’m also exploring puzzle licensing opportunities.

In the meantime, my collection of more than 100 paintings will continue to pay the bills with prints and licensing, as will drawing daily editorial cartoons, for as long as newspapers hang on.

I’m not having any fun. That needs to change.

Cheers,
Patrick

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Puzzles Packed and Posted

My first puzzle order from the manufacturer was bigger than planned because I sold more in the preorder than expected.

I had been forewarned to anticipate four weeks minimum for manufacture and shipping. So when I launched the preorder with A Wilder View subscribers, I erred on the same side of caution and said four to five weeks until they arrived at MY door, then shipping time after that. I ordered on February 21st, estimating delivery between the 18th and 25th of March.

Three large boxes arrived last Thursday, just nine days after I ordered them. I emailed Puzzles Unlimited to thank my sales contact for such excellent service. She said orders were moving quickly through the factory these days, but she always pads delivery estimates to anticipate issues.

I offered, “Given the shipping delays of the past three years, who can blame you? Better to underpromise and overdeliver.”

“Exactly!” she replied.

I had checked, double-checked, and triple-checked for typos and errors on the box design before signing the order approval, but there was still that nervous moment inspecting the actual puzzle, followed by a sigh of relief. I love the design and wouldn’t change a thing.

Because their early delivery made me so happy, I wanted to pass that on to everyone who trusted me and supported this endeavour. So, with bonus vinyl stickers attached, I began my local deliveries the next day and got most of those done. On Saturday, I dropped several orders at the post office and completed more local deliveries. By Monday afternoon, all orders had been shipped or delivered, except for a couple of people who asked for later delivery.

So if you haven’t received yours in the mail, you soon will.
This whole experience was a lot of fun. First, Shonna and I enjoyed assembling the test puzzle over the holidays. Then, polling my subscribers to vote for their favourites so I could choose my first four puzzle designs worked out great. Then there was the back and forth with the manufacturer to finalize the design, and each new rendering was a gift.

Not to mention how much I enjoyed the enthusiasm with which many of you placed your email orders.

I was nervous ordering and paying for all of these, but the preorders made it much easier as most of these puzzles were sold before I got them. The remaining stock is for the Calgary Expo at the end of April.

I really want to crack one of these open and put it together, but with paintings in progress and Expo on the horizon, I’ve got too much on my plate. But if I’ve got one left in May, I’m looking forward to it.

While putting together the Grizzly on Grass over Christmas, I complained to Shonna that I was sure a piece was missing. I said that about five times. But they were all there, so obviously, I’m a better painter than puzzler.
Though I won’t be assembling another one myself right now, feel free to share your own fun with me. I would love to see your puzzles in progress and hear your feedback.

Thanks for making my first signature series puzzles a success. I can’t wait for the next designs.

Cheers,
Patrick

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Designs, Devices and DecalGirl


DecalGirl has been licensing my work on device cases and decals since 2016. It’s not one of my biggest licenses, but it is a favourite. The quality of their printing is excellent and lasts a long time.

It’s always fun to run into people who have my work on their phones or iPads. The above phones belong to two of my favourite supporters, Sheldon and Tracy, taken during a surprise encounter last year when I spent the afternoon with them at The Calgary Zoo.

Shonna and I have had DecalGirl hybrid cases on our phones for years. We both have the older iPhone 8 Plus; we hang onto tech until it’s dead. They’re solid workhorse phones, so we’re reluctant to replace them. Our Decalgirl Hybrid cases have been on these phones for years and are still in great shape. I’ve also got a beautiful print of my Shark painting on my laptop and a Smiling Tiger decal on my iPad Pro.

When people ask me what I do for a living, a common question in polite conversation, I say, “editorial cartoonist and I paint whimsical wildlife.”

Of course, that leads to more questions because they don’t know what whimsical wildlife means, and it’s hard to describe. So it comes in handy to show them my phone case or iPad decal and say, “stuff like this.”
This month, DecalGirl added two new designs to my available images, the Snow Queen and Hey Bear. These are two of my favourite paintings, so I’m pleased to see them in their gallery. As with most licensing, companies will change out the images now and then, keeping the more popular ones and retiring others. I do the same thing with prints.

There are currently ten of my designs available through DecalGirl. Check them out! Use the SAVE25 code to get 25% off right now!

Cheers,
Patrick

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Pat’s Puzzle Preorder!

Here we go! This is the warning bell for the preorder for my first independently produced puzzles! Over the past couple of weeks, I’ve had some fun back-and-forth with Puzzles Unlimited, finalizing the four designs I’m ordering next week.
Just yesterday, I received the 3D preview renderings, the Otter you see here. As it’s been challenging for anybody who ships anything lately, I’ll be double-checking with Canada Post today to get the best shipping price I can, and preparing the preorder to launch on Monday, February 13th.
This preorder will be exclusive to A Wilder View subscribers and will be the best pricing deal I’ll ever offer on these. Might even throw in an extra surprise or two.

If you’re not on the list, you can sign up here and feel free to share this with anybody. Then keep on eye on your in-box for all the details this Monday.

I’m excited for this one!

Cheers,
Patrick

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Diamond Tiger – NEW RELEASE

Diamond Art Club has the worldwide exclusive license for most of my work on diamond art kits, and I’ve been thrilled with what they’ve done with it.

To create a diamond art kit from a detailed image like mine, designers need to convert a painting into an entirely new format, a kind of blend between paint by numbers and cross-stitch.

I’ve checked out their competitors, and Diamond Art Club’s kits are the best I’ve seen. Clearly, their customers agree as they have a massive, devoted following.
The Otter was my first painting they launched last year, and that kit sold out in the first week. They released the T-Rex at the beginning of January this year, and that kit sold out, too. While the Otter is back in stock, I don’t know when they’ll restock the big dinosaur, but if you follow this link, they’ll let you know. Once on the site, make sure you select your country at the top right for pricing in your currency.

Others are coming this year, but I can’t talk about those yet. Their surprise announcements are always fun, anyway.

This brings me to the latest announcement yesterday. One of my most popular paintings, the Smiling Tiger is now a diamond art kit, and they’ll release it into the wild on Saturday, February 4th!

This kit is 20” x 27” (50.7cm x 69 cm) Round with 37 colours, including 2 Aurora Borealis colours. Diamond and Ruby members have a 30-minute early access window Saturday to shop the newest releases at 9 am PST / 12 pm EST, then general release will follow at 9:30 am PST / 12:30 pm EST.
One of the great benefits of licensing is that it introduces my work to a whole new community and audience. I’ve received a lot of positive feedback from folks who have bought and enjoyed these kits and many of them have become welcome subscribers to A Wilder View.

Cheers,
Patrick

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Do You Have a Sloth?

I’ve had so many requests for a sloth over the years that I decided to make it my first painting of 2023.

As with most paintings, it came with unique challenges and choices.

A sloth’s fur is coarse and wiry, with a bad-hair-day look, rather than the soft and smooth fur I enjoy painting most. I chose an entire body pose rather than a closeup of the face and a full-foliage scene over a nondescript background.

I could have painted the sloth in warmer colours for more contrast with the background or added more leaves in front and behind. Even though sloths are light brown, they move so slowly that algae and fungi grow in their fur, giving them a green tint. They use the algae to feed their young, and it provides camouflage. Moths and beetles live in their hair as well.

Many photos I found showed a lot of green, but some almost none. Some sloths have shorter fur, some longer. Some have smooth-looking heads; others look like they’re sporting a bob cut.

I won’t get into boring technical jargon, but there is a much wider range of colours available on a screen than in print, and green is one of the most temperamental colours to print. So even though I would like to boost the greens in a piece like this, I must account for colour shift.

Thankfully, Photoshop provides several methods to detect areas where print problems might occur. However, I can still push it a little because I have years of experience with my printer in Victoria and know what to expect.

When the art is for commercial prints and products, that also affects my composition choices. Most of my paintings are 3:4 aspect ratio because that works best for my needs.

I tell market and Expo customers that every print is 11” x 14”, a typical off-the-shelf frame size you can buy at most stores and that often helps make the sale. It’s annoying to buy a $30 print only to spend $100 or more to frame it because it’s a weird size, so I keep mine consistent.

Painting on a fast and powerful computer, my final pieces are 30” x 40” at 300 pixels/inch. That creates a huge file but allows me to print large sizes without sacrificing detail.

When it comes to Pacific Music & Art products, a painting must work for a long template of a coffee mug design and a square layout for a coaster or trivet. Most licenses don’t require the artist to create format files, but I volunteer to do the layouts for Mike, so I’m happy with how they look.

Here’s a shot I took this weekend at About Canada on Main Street in Banff of some of those products.
I can separate the sloth from the background and foliage for my own use to make a vinyl sticker. As I’m currently working on layouts for my first puzzles, I thought about those while painting this piece and wondered what composition choices would make it more enjoyable to assemble.

Most of the time, I’ll use one primary photo reference for a painting and additional ones for detail. Ideally, they’re photos I take myself. In some cases, I’ve relied on generous photographer friends or purchased reference I want to use. I bought stock photos for this one and used about a dozen images.

With no vacation plans this year and unlikely I’ll be going back to Costa Rica soon, stock photos were my best option for this sloth. Some photos were good for the pose, others for the face, and others for anatomy clarity and colour. Some sloths are cute; others are downright unattractive, so I looked for common features for accuracy. My versions of these critters might be caricatured and whimsical, but I still need to know what the actual animal looks like to make it believable.

A happy irony with this piece is that my buddy Derek Turcotte and his family went to Panama for Christmas, and he saw protected sloths in the wild. He generously offered some of his photos for reference, and one shot, in particular, was a perfect closeup of a cute sloth. I was halfway through this piece when I got it, and it helped a lot.

Critique is helpful when creating art if it’s asked for and given with goodwill. To have people you trust who can look at your work and offer constructive advice is priceless. Of course, it’s essential that if you ask for critique, be ready to accept it with gratitude.

Avoid asking the opinions of those likely to tell you, “That’s stupid. Looks like crap.”

That won’t help you become a better artist, and that kind of nasty cheap-seats criticism is usually more about them than you.

I’ll occasionally bounce editorial cartoon ideas off Shonna or my friend, Darrel. Most of the time, it’s to confirm that the message comes through. Does it make sense? I’ve been doing this long enough that I usually know, but occasionally, I’ll wonder if an idea is too vague or obscure.
I often spend ten to twenty hours on a painting. Though I have a few tricks to reset my brain so I can notice an issue, like flipping the canvas and reference horizontally, or looking at it on my phone or iPad, sometimes trouble spots escape me.

Shonna has an excellent eye for problems in my painted work. I’ll admit that even though I ask her opinion on almost every painting, when she points out an issue, I occasionally resist and must bite my tongue. Sometimes I argue against her view, but if I set aside my ego and seriously consider the suggestion, it’s most often correct.

By the time I ask her opinion, she’s seeing the piece with fresh eyes, knows my work very well and sometimes, it’s a small change that makes a big difference, even though most people wouldn’t notice. But once it’s pointed out, I can’t unsee it.

Derek is another valuable critique resource. He’s an exceptionally skilled tattoo artist and traditional painter. He has often asked me for my opinion on works in progress. Most of the time, however, I see nothing wrong. Like most perfectionist artists, he’s already obsessed over it himself. Nevertheless, when I have seen an area I think could stand some improvement, he’s been receptive and often made the change.

Twice this week, I asked Derek for his thoughts on this painting. Both times, he pointed out a couple of clunky composition issues I had failed to notice. Once seen, it was obvious he was correct, and I repainted those sections.

Even after it was finished, I called him and asked about something small that was bugging me. He could see my concern and suggested an easy way to fix it, but it wasn’t a big deal and Derek told me I was probably overthinking it.

That kind of help from another artist is invaluable.

In other cases, criticism is an opinion that might not align with your vision for a piece. For example, I’ve had plenty of people suggest I paint more realistic animals instead of the caricatured or cartoony personalities that define my work.

That’s their preference. My work isn’t for them.

I’ve had gallery owners and other retailers tell me that if I did create traditional wildlife paintings, no matter how good they were, they wouldn’t want them because that’s what everybody else is selling. My ‘cartoony but real’ animals are my signature look, and that niche has allowed me to continue to create art for a living.

As with every painting, my audience and customers will decide if this sloth becomes a popular piece. That’s something over which I have no control. All I can do is paint the critter, have some fun with it, and release it into the wild.

Then it’s on to the next one.

Cheers,
Patrick

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Diamonds in the Roar – NEW RELEASE

Diamond Art Club reached out to me in the middle of 2021 with a professional and detailed inquiry and a polished contract. That’s always a good start. Though I didn’t know much about the product at the time, their site and representative explained it well.

Aside from three images, Diamond Art Club now has the worldwide exclusive license for my work on diamond art kits.

Like many licenses, there were months between uploading images and availability for purchase. To create a Diamond Art Kit, designers need to convert a detailed painting into an entirely new format, a cross between paint by numbers, cross-stitch and lite-brite.

I’ve checked out their competitors, and Diamond Art Club’s kits are the best I’ve seen. Clearly, their customers agree as they have a massive, devoted following.

When my first kit launched last summer, the Otter sold out in a few days.
Restocking these kits isn’t a simple matter of reprinting the image. First, each kit needs to be manufactured, and that takes time. Unwrapping my sample of the first kit, it’s easy to see why. So it took several months, but I’m happy to report that the Otter is now back in stock on their site.

Several subscribers purchased the Otter and said they’ve enjoyed it.

Today, it’s my pleasure to announce that a new diamond art kit will launch TOMORROW. I’ve known about this one coming for some time but couldn’t announce it until now.
This one is 22″ X 29″ (55.8cm x 73.7cm) Square with 48 colours including 3 Aurora Borealis colour. The T-Rex is now available! You can see and purchase it here.

The designer(s) did a fantastic job rendering my T-Rex painting into a diamond art kit format. The conversion looks a lot like pixel art, but instead, each pixel is one of their patented colourful resin rhinestones.
Other designs are coming this year, but I’m not allowed to reveal anything more.

But if they turn out as well as the first two have, I’ll be thrilled to let you know when I can.

Cheers,
Patrick

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The Professional, Personal, and Paintings of 2022

Keeping a blog is handy when I write a year-end wrap-up because I don’t have to remember what happened. So here are some of the standouts from this year.

Sticker Surprise
While on a cabin trip last year, my buddy Darrel suggested my work might lend itself well to vinyl stickers people put on vehicle windows. So, I designed a few, sourced a production company, and realized he was onto something.

The ten designs have done well with regular re-orders at the Calgary Zoo, Discovery Wildlife Park, and Stonewaters in Canmore. They were also popular at Calgary Expo and the Mountain Made Markets. This week, I reordered a bunch and added two new designs. In the upcoming year, I’ll be working to get these into more stores.

The NFT boom goes bust
Earlier this year, I thought there might be a market selling NFTs of some of my paintings. I read a lot of information, entertained offers from online galleries, and eventually signed with one. They were professional and good to work with, but then the entire crypto art market fell apart.

Thankfully, I lost no money on the experiment. I never bought any cryptocurrency or paid for my own NFT minting. The time I lost was an educational experience, and I have no regrets. You will never have any success without risk. Kevin Kelly once said, “If you’re not falling down occasionally, you’re just coasting.”

Will NFTs come back into favour? I doubt it.

Cartoon Commendation
I don’t usually enter editorial cartoon contests, but I made an exception this year for the World Press Freedom Competition. I’d already drawn the cartoon above that fit the theme, and the top three prizes included a financial award. Though I hadn’t expected much, I won 2nd place and the prize money paid for most of my new guitar.

The Rocky Mountain Outlook is our local weekly paper. I’ve been their cartoonist since it began in 2001, and I’ve never missed an issue. National awards matter to weekly papers as they lend credibility to the publication, especially when soliciting advertisers who pay for it. The Outlook enters my work into the Canadian Community Newspaper Awards each year.The CCNAs didn’t happen last year because of the pandemic, so they awarded two years at once this time. For Best Local Cartoon, I won First, Second and Third for 2020 and Second and Third for 2021 in their circulation category.

Given there are fewer local papers each year and even fewer local cartoonists, I wonder if the multiple awards say more about the lack of competition than the quality of my work.  Regardless, the recognition is still welcome.The problem with local cartoons  is that you kind of have to live here to understand most of them. So the ones I’ve shared here are a random selection of local and national topics.
Between the five or six syndicated editorial cartoons I create each week, plus the local cartoon for The Outlook, I drew 313 editorial cartoons this year.Calgary Expo and the Mountain Made Markets

I know artists who do the gift and market circuit all year long. For some, it’s their entire living, and they do well. Others try it for a few years, don’t make any money, and move on to something else. It can be a real grind.

More than once, I’ve considered getting a bigger vehicle, a tent and the display and booth hardware I would need to do the fair and market circuit in the warmer months and the holiday shows in November and December.

But with daily editorial cartoon deadlines, long days away and travelling each week are next to impossible. I enjoy working in my office every day and have no desire to spend a lot of my time driving and staying in hotels.

The one big show I look forward to each year is the Calgary Comic and Entertainment Expo at the end of April, five long days, including a full day for setup. So when the full event reemerged from its two-year pandemic hiatus, I was excited to return.

Not only was 2022 my best year of sales to date, but it was also great fun. I’m already looking forward to the 2023 event, though I’m tempering my expectations with a possible looming recession. Then again, I didn’t think this year would be good, and I was happily proven wrong.

There were several Mountain Made Markets this year, with weekend events every month from May to December. Held indoors at the Canmore Civic Centre, it’s an easy setup close to home, so it’s worth my time.

Each market was profitable, and I enjoyed introducing new people to my work, meeting subscribers in person and visiting with customers, vendors and friends. Significant changes are coming for that event this year. Whether good or bad remains to be seen, but I hope to do more of them in 2023.

Licensing

If you’ve ever bought a face mask, magnet, coaster, or calendar from me, those come from Pacific Music & Art, just a handful of the many items they sell. I often hear from people who’ve bought a trivet in Banff, a coffee mug in Alaska, or an art card in Washington.

Licensing allows me to spend my time painting and still reach new markets and audiences. I signed a few new deals this year with Art Licensing International agency, a company that has represented my work for several years. Agencies might have many more contacts, but they take a big chunk of the royalties, so it’s a double-edged sword. I prefer to find most licenses on my own.

Sometimes companies cold call me. When Diamond Art Club contacted me about licensing my work, I had barely heard of diamond art kits.

Though there was a lead time of many months, the Otter kit finally launched this summer and sold out in days. Producing these kits involves more than simply printing the image on an item, so it took a few months for them to restock that first piece, but it’s again available on their site.

More diamond art kit designs are coming in 2023, but I’m not allowed to share which ones yet.

I signed a new contract last week for ten of my images with an overseas company for another product, but that, too, will be something I can’t share until the middle of next year. Licensing usually involves quite a bit of time between signing contracts and actual production, so it’s work now that pays later.

Come to think of it, that’s a good way of looking at commercial art in general. Every piece I paint is an investment in future revenue.

Special Projects

As I wrote about my latest commission earlier this week, here’s the link if you’d like to see and read about the pet portraits I painted this year.

Every year, I begin with great plans and expectations, but things go off the rails or new opportunities show up, and the whole year becomes a series of course corrections. All I can do for delayed projects important to me is try again.

I tend to slip into a fall melancholy or winter depression most years. When it happens, I often throw my efforts into a personal project, usually painting a portrait of a screen character. I’ve painted several portraits of people, and many result in great stories to go with them. Here’s the John Dutton character painting I did last year.I realized earlier this month that I wouldn’t get to one this year, even though I had already chosen someone to paint. While disappointed, not having the time was likely due to the work I put into the markets, something I hadn’t done in previous years. However, my latest commission of Luna almost felt like a personal piece because I so enjoyed that painting.

I still had down days this fall, especially with our brutally cold November and December. But September and October were beautiful and right before the weather turned, I had a great cabin trip with my buddy, Darrel.

So the seasonal depression wasn’t as dark as it has been in recent years, and for that, I’m grateful.

The Personal

On a sunny June day in Calgary, a woman ran a red light and wrote off Shonna’s car. While we had no immediately apparent injuries, we’ve been sharing one vehicle ever since and likely will until sometime in the middle of next year. Unfortunately, everything we can find, used or new, is overpriced, and we’ve heard many stories of fraudulent car dealers adding extra fees and playing bait-and-switch games. As if the near criminal behaviour of our own insurance company wasn’t bad enough.

But we bought Pedego Element e-bikes and love them. Canmore is easier to get around by bike than car, and it has become a necessity since they brought in paid parking. So we were both disappointed when winter arrived with a vengeance in November, and we had to put them away. While we had planned to get studded tires and ride the bikes all winter, as many around here do, 20″ studded fat tires are just one more item on the long list of global supply problems.

We had a wonderful vacation in August, glamping and kayaking for a week off northern Vancouver Island, a 25th-anniversary trip we had postponed at the beginning of the pandemic. It was one of the best adventures we’ve ever had.

I bought a silent acoustic guitar this year and began to play music again. It’s always within arm’s reach of my desk, and I’ve been playing it almost every day, sometimes for ten minutes, but most often for an hour or more. With regular practice, I’m a better musician now than I’ve ever been, and it’s a lot of fun, especially bringing it on a couple of cabin trips.Best of all, there is no chance I will ever play guitar for a living. It’s a purely creative escape with no responsibility to pay my bills.

Painting

Including the two commissions, I completed nine full-resolution production pieces this year. I wanted to paint more.

Best I can figure, preparing for and attending the additional Mountain Made Markets this year ate up a lot of time and energy, especially on weekends when I do a lot of my painting. I still had to create the same number of editorial cartoons each week but sacrificed painting time. That’s valuable information to have when considering future markets and shows. While those might give me more opportunities to sell the work, they steal from time creating it.

I’ve put together another video to share this year’s painted work. Most of these are finished paintings, with a few works in progress.

Hundreds of new people subscribed to A Wilder View in 2022. My sincere thanks to you who’ve been with me for years and those who just joined the ride. Whatever challenges you face in the coming year, I hope the occasional funny-looking animal in your inbox gives you a smile and makes life a little bit easier, if only for a moment or two.

Good luck with whatever you work toward in 2023.

Happy New Year!

Patrick.

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Licensing and Diamond Art Club

When a company needs artwork for a product, they’ll often contract an artist to use their work in exchange for a future royalty percentage on sales.

Depending on the product, percentages can be small. But if the company sells a lot of that product, it can add up to a significant portion of an artist’s income.

This is licensing.

Some artists don’t like licensing because they think they’ll lose control of their art and it will be stolen. That has happened to me more than once, and to every professional artist I know. Sometimes you don’t even know about it until long after the fact, and most of the time, there’s nothing you can do about it except tell them to stop.

Most of the licensing companies I’ve worked with are professionals. They use the art how they say they will, pay me regularly, and it’s a mutually beneficial relationship.

They don’t always use the images I want them to, or as many of my paintings as I’d like, but that’s not my call. They’re running their own businesses, and my art is often a tiny part. Once they license the work, it’s theirs to market how they see fit if they keep to the spirit of the agreement.

Harlequin Nature Graphics licenses a handful of my images on T-shirts. DecalGirl offers several of my paintings on cases and decals for electronic devices. A dozen other companies around the world have licensed my art through an agency for cross-stitch, fabrics, canvas art, and other products.
My most significant license, of course, is Pacific Music & Art out of Victoria, BC. Thanks to Mike and his staff, my work is on coffee mugs, water bottles, calendars, art cards, magnets, coasters, trivets, notebooks, and more. During the first year of the pandemic, his foresight to put my work on face masks was a welcome flotation device when other parts of my business were under water.

I regularly encounter people who tell me they’ve bought some of my art at stores I didn’t know existed in towns I’ve never visited. One local friend recently returned from a trip to Vancouver Island and told Shonna, “Pat’s art is everywhere!”

At the Calgary Expo this year, a very nice woman came into my booth and loudly proclaimed, “That’s my otter!”

I laughed and replied, “I beg to differ, Ma’am. That’s MY otter!”

She had bought the image as a framed art card in a BC store more than a year ago, and it hangs in her kitchen.
I get my licenses in three ways. The first is through an agency. They will contact me and propose a contract with a client. I have first right of refusal on every deal, and I have politely declined the opportunity a couple of times. They represent many artists, so it’s not a very personal relationship.

I look up every company in every proposed agreement. Sometimes it conflicts with an existing license; other times, their site looks unprofessional, I don’t like the product, or it’s just not a good fit. But most of the deals they send me are worth a try, and I give them the go-ahead.

Sometimes I look for a license because I think my work will fit a product or I like a specific company.

The third way is that a company will reach out to me. They’ve seen my work somewhere, looked around my website, saw images they liked and want to talk about a license.

About a year ago, Diamond Art Club contacted me to discuss access to my catalogue. The contact was professional, sent me a great information package for prospective licenses, and they were upfront about their royalties and payment schedule—no red flags.

I looked through their professional site and was impressed with how many high-end brands and artists they have under license. There’s no credibility question when a company has the official DC Comics and Harry Potter licenses.

I had heard a little about diamond painting kits but didn’t know much about the hobby, nor how massive it is. The simplest explanation is that it seems to be a blend of paint-by-numbers, cross-stitch and a little bit of the classic lite-bright toy. So rather than butcher the explanation, I’ll refer you to their site’s excellent description. Click here or on the image below.
After a couple of weeks back and forth with contracts and questions, I uploaded my art to their servers and tried to put it out of my mind. They were clear that nothing would likely be available until the end of the year. Licensing is often a long game, depending on the product, and each company’s lead time is different.

The production pipeline on these kits is extensive. First, there’s research with customers and retailers to determine which images to produce, then assigning an image to a designer who will turn a piece of art into a kit. Following that, the kit must be manufactured in large quantities and shipped. It’s more involved than most products I’ve encountered.

I don’t know the timeline for when the world is normal, but I was forewarned that it is much longer under the shadow of the pandemic.

It has been a year since I signed the contract with Diamond Art Club. I checked in with them every couple of months, and they were friendly and accommodating as they explained the different stages of delay. And I’m just one new artist. They no doubt have hundreds of other pieces in the pipeline, all affected by the same delays every company in the world has faced these past couple of years.

The first image Diamond Art Club put into production was no surprise. My Otter is one of my top two bestsellers everywhere, a close tie with the Smiling Tiger.

I’m glad they started with that one because if it does well, there will no doubt be more of my images on these kits in the future. Given the popularity and quality of these kits, I certainly hope so.
My sample arrived this week, and I was eager to open it. The first thing I noticed was the fantastic design of the packaging, both outside and in. The tools and pieces are well organized and labelled. The quality of the otter image on the canvas is superb, and there’s nothing about this kit that looks cheap and thrown together. At 23″X17″, it’s a fairly large image.

If I were into this hobby and bought one from Diamond Art Club, I would feel like a valued customer. As a licensed artist, I feel my work is represented well, and I’m pleased to be involved with this company. I hope it’s for a long time.

I’ve learned about licensing, however, that I have no clue what will do well or for how long. Certain paintings may be incredibly popular with the people who like them, but will a new product find a new audience? I have no idea.

So, while I wait and see, I let these companies do what they do best, and I’ll keep painting new portraits of whimsical wildlife for their future consideration.

Because that’s what I do best.
If you’d like to learn more about Diamond Art Club, head to their site and check it out. Right now, you can get 20% off your first order with the code SUMMER20. While they have a large assortment of fantastic art, might I suggest a certain Otter as your first piece?

Cheers,
Patrick