Category: Publicity

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Bird Watching

One of the wonderfully strange things I’ve never quite gotten used to over the years of licensed work is how my animals show up in the oddest places.

With the Pacific Music and Art license, that seems to be accelerating, because they’re in many more places than I could ever reach on my own, which is the whole point.

Earlier this week, my buddy Al sent me a text that made me laugh out loud, because it included the following photo. It had been shared on The Chive under a headline “Sports Moments Caught Out of Context…”
That ostrich T-shirt certainly does get around.

Years ago, my first T-shirt license was with a company called The Mountain. The relationship was a good one, they treated me well, cheques showed up monthly, but after five years, the owner chose not to renew the license. While I thought sales were right for me, they weren’t enough for The Mountain. The large volume of sales they were after from each design, my funny looking animals weren’t making the mark.

I was disappointed but didn’t take it personally, and we parted on good terms. The owner was a good guy, and when the company shut down its licensing division for anything but shirts, he recommended me to Art Licensing International, an agency that represents me today.

Some Canadian customers wanted to sell my shirts in their stores or gift shops but found the prices from The Mountain to be prohibitive, mainly because of the exchange rate. So, I was pleased to sign on with a Canadian company after that, Harlequin Nature Graphics on Vancouver Island.

Sometime later, however, The Mountain wanted to continue selling the Ostrich shirt, mainly because of one client. Rooster Cogburn Ostrich Ranch and Petting Zoo is a family-owned facility in Arizona, frequented year-round, and it’s my understanding that this one client is responsible for the majority of sales for my Ostrich Tshirt.

With licensing, the main thing is not to step on other clients’ toes, so I checked with Harlequin, as they’ve got exclusivity and first rights of refusal on my designs. They were fine with me continuing that one design license with The Mountain, as they haven’t optioned that painting.

I painted it quite a few years ago on my iPad. It was a sketch painting, a fun experiment, never designed for print. But when Shonna saw it, she said she really liked it and told me I had to finish it.

I know a lot of creative art type people, and there’s something most of us have in common; our spouses aren’t impressed with our work. I’ve heard the same stories in interviews and on podcasts from many people. Actors, musicians, painters, writers, it seems that many of our partners aren’t fans, which in moments of clarity, I know that’s a good thing.

So, when Shonna likes a painting, I get a little excited, because she’s so hard to impress. As much as it pisses me off, she’s usually the last critical eye on a painting. When I ask her opinion, I bite my tongue and brace myself, because she almost always sees something that’s off. I grumble about it, make the change, and reluctantly admit she was right.
 
Man, I hate that.

In recent years, I’ve had people send me images of this ostrich shirt from some unusual places. The first was a screenshot from TSN showing a New York Islanders hockey game. A guy behind the bench was wearing it, making it look like he was giving the coach the evil eye.

A character was wearing it on a Netflix show called Disjointed, a sitcom about a pot shop. Then on the A&E series, “Ozzy and Jack’s World Detour,” Ozzy and Kelly Osbourne visited the ranch mentioned above and were both wearing the shirts in the scene following their departure.
This latest image of the announcer holding up the shirt, I’m sure was from the ranch as well, because I can see a name drop on the sleeve. Though I can’t read it, it looks the same as the one Ozzy is wearing. Interesting post-script to the announcer picture…when I sent this post to my newsletter followers, a friend in San Diego wrote me to say that he knows the guy holding the shirt, even told me his name. He’s going to ask him about it next time they meet. This bizarre small world in which we live.

These are the incidents in my work I can’t ever predict, but I’m delighted when they happen. It’s not like any of these people know who I am, but they’re wearing my art, and that’s enough for me.

Cheers,
Patrick

© Patrick LaMontagne
@LaMontagneArt
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Wacom and Happy Accidents

My friend Pam, who is the Database Marketing Manager at Wacom, posted a very nice blog post on the Wacom Community Page, featuring the video they had me do for them. She also  shared the story of my tiger painting that went awry.

Funny, but Pam and I talked after the fact and both of us agreed that the strange twist with that painting actually made for a better story to tell in the video. Something I’ve learned over the years is that the stories behind the art are as interesting to folks as the art itself. That’s nice because not only are the stories about why I paint some of these critters important to me, but I enjoy telling them.

There’s a common term among creative types, that describes how sometimes your art or experience delivers a better result than what you had initially planned, from being forced to adapt to the unexpected. We call them happy accidents. I’ve had them happen while creating brushes, trying new painting techniques, program crashes that required creating handy shortcuts to deliver on deadline, and just like hindsight, you never quite realize what happened until you’ve had time to reflect. Some of those happy accidents became part of my process.

I’ve heard from a number of people this week who not only appreciated learning about the controversy surrounding white tigers, but also preferred the second painting over the first. Who knew?

Here’s the blog post on the Wacom Community Site.

Cheers,
Patrick

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Thank You Notes

One of the more interesting highlights of my art career happened in 2013 when Emilio Estevez wanted to buy the original painting I did of his father, Martin Sheen. I’ve told this story more than once, but if it’s new to you, here’s the link.

While it did generate some media publicity for me, and was personally exciting, it did little for my career. Painting portraits of people is something I do for my own enjoyment and with the exception of one commission I did for Canadian Geographic and the occasional editorial cartoon portrait (usually when somebody dies), I’m not hired for this sort of work and that suits me fine. The editorial cartoons and funny looking animals keep me plenty busy.

I do enjoy telling the story about that experience when it comes up, especially about how genuine and kind both actors were in our communication. Not only did they sign a print for me that hangs in my office, they gave me a signed copy of the book they co-wrote as well, as I’d mentioned in our correspondence that I’d given my copy to my father.
Incidentally, if you haven’t seen the movie The Way, which inspired my painting, it’s one of my favorites. Few films have moved me the way that one still does.

A short time ago, I came across a note card that Estevez included when he returned the signed prints. Or it came with the book, I don’t remember. It was an unnecessary nicety that might not seem like much, but it struck me as a classy gesture.
I remember thinking at the time that I should get little note cards like this. It added more value to the experience, and I thought it might be nice to pass the same feeling on to my clients. Obviously it’s something on which I failed to follow through.

Whenever I send a print out to someone who has purchased from my online store, I usually include a little note on the invoice or on a post-it, just a little thank you in my own handwriting, which is atrocious, by the way.

But on the invoice or post-it, it always feels a little cheap to me. It’s a personal note, sure, but it’s still the bare minimum.

This year, my painted work is being seen in more places than ever before. Thanks to my licenses with Pacific Music and Art, Harlequin Nature Graphics and Art Licensing International, it’s very easy to buy my work online. You can now order a canvas print of my funny looking animals from Wal-Mart, Amazon and other sites in the U.S. through one of my licenses.

But when people order from MY store, they’re getting it from me. I hand-sign the print, I package it, I put the art bio in the sleeve and I’m the one who personally takes it to the post office to ship it. Sure, I’ve included an extra art card or another small goodie when I can, but every once in a while, I’ve thought about that note card from Emilio Estevez.

A couple of weeks ago, I designed and ordered new business cards to reflect the changeover from Cartoon Ink to LaMontagne Art. Those arrived yesterday, along with my new note cards. It’s just a small thing and it adds to the print cost on my end, but I think it’s worth it.

At a time when you can order anything and everything online from an impersonal shopping cart, every so often I like to remind my customers that their purchase is appreciated, that it was bought from a real person. We all work hard for our money, so when somebody thinks one of my prints is worth parting with some of theirs, that’s pretty cool.

It deserves better than a post-it note.

I can’t do anything about the bad handwriting.

Cheers,
Patrick

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My 2020 Calendar

It’s never too early to start thinking about your 2020 calendar needs. Of course, I’m probably just saying that because thanks to my license with Pacific Music and Art, I finally have a calendar to offer.

My newsletter subscribers have known about this for some time and I’ve enjoyed packaging and shipping the orders. I’ll be heading down to the post office to send more out this morning.

These are sold in 50 Save-On-Foods stores in Western Canada, along with other retailers. It really is a little strange for me to walk into my local grocery store here in Canmore and see my funny looking Otter staring back at me. Sharing the same rack are notepads with other images I’ve painted.

The calendars retail for $12.99, but I’m offering them for $12.00 (plus tax and shipping). If you’re local, I’ll even deliver free of charge. If you’d like to order one (or two, or three, or…), send me an email with your address and I’ll be happy to make that happen. I’ll accept e-transfer or Paypal for mail orders. In person, I can take debit, credit, or Apple Pay. Cash still works, too.

And since I have your attention, I’d like to invite you to sign up for my newsletter as well. Depending on what I’ve got going on, I usually write two or three a month. It features new paintings, works-in-progress, photos, recent editorial cartoons, and thoughts I’ve been thinkin’. Since I’m not on social media, this is the best way to keep up to date on my work.

Have a great weekend,
Patrick

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2020 Calendar & New Prints

I can finally announce that by the end of April, my first calendar will be available in more than 50 Save-On-Foods stores in Western Canada. More than once over the years, I’ve walked into a store somewhere and have been surprised to see my own art staring back at me, whether on a T-shirt in Victoria or on a coffee mug in Banff. Now I can look forward to seeing my funny looking Otter in a display rack at my local grocery store.

This  2020 calendar is now available for purchase from me directly. These will retail for $12.99, but I’m offering them for $12.00 (plus tax and shipping). If you’re local, I’ll even deliver free of charge. If you’d like to order one (or two, or three, or…), send me an email with your address and I’ll be happy to make that happen. I’ll accept e-transfer or Paypal for mail orders. In person, I can take debit, credit, or Apple Pay. Cash works, too.
There are also three new prints available in the online store. Happy Baby, Peaceful Panda and Walking Wolf. Hard to believe I’ve painted more than 60 production pieces, with just over 40 currently available as prints.

Back to the brush strokes.

Cheers,
Patrick

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Checking Out of Social Media

I’ll be leaving Instagram in about a week.

You might disagree with this choice, but I’m used to that. People told me I was foolish to quit Facebook and Twitter over a year ago. That decision had no effect on my business, but paid off big for my mental health.

So-called online marketing experts will say it’s best to be authentic.

Well, this is about as authentic as I get.

Instagram is not a creative space, it is a vehicle for delivery or denial of dopamine hits, and like any addictive substance, what once made you feel good, you eventually use to keep from feeling bad.

Building an Instagram following today revolves around frequent posting of content. Stories, videos, images, ads, all in an attempt to manipulate the algorithm into offering your stuff to an audience that will show or deny approval by tapping their finger on a little heart.

It doesn’t matter if that content is new or relevant, as long as it’s frequent.

To feed that beast, or get noticed by an art aggregator or influencer, I end up creating things simply so that I have something to post, which means the more detailed pieces that take many hours to complete suffer from inattention and take longer to finish.

Or I have to come up with clever gimmicks or pictures or make up stories that take me away from the work that pays the bills, in a vain attempt to fool myself that it’s advancing my business, when there is no supporting evidence.

Then I waste more time checking to see if anybody has liked or commented, and am always disappointed in the results, no matter what they are. After which I spend more time scrolling through the feed until I realize that the half hour I’ve just wasted on nothing could have been time spent drawing, painting, writing, bookkeeping, or on admin stuff. These are things that actually DO impact the success of my business.

I’ve gone back and forth on this for weeks, read countless articles on both sides of the argument, taken into account the bias inherent in each, while trying to filter my fear of missing out. I’ve explored the extremes of what-if worst case scenarios, the conjuring of which I am a pro.

I tried switching to a business page, to pay to promote my posts, but the only way you can do that is to go through Facebook, which meant I would have to go back on Facebook not only with a personal profile, but with another business page.

That’s like going back to an abusive relationship after a clean break.

Is it possible that the owners of Instagram will have a re-awakening, change their direction and suddenly make the platform better for everybody again? Or is it more likely that its best days are in the past and it has become infected by the same toxic decay plaguing Facebook?

Granted, I could be making a huge mistake, but it’s a risk I’m willing to take.

People said that quitting my job many years ago to become a full-time artist was a mistake, too, and that worked out pretty well for me.

My income comes from a few different sources. There are daily editorial cartoons I email directly to my newspaper clients across Canada, print sales of my whimsical wildlife paintings at venues and shows, and licensing of the animal art where they end up in retail stores or on other sites. I don’t need to manipulate the data to convince myself that these sources produce revenue. The proof is in my bank account.

With Instagram, I have to tell myself it’s worth my time, even though I don’t believe it.

I posted a close version of this on instagram to give people a chance to see it before I pulled the plug. I still run into folks who think I blocked them on Facebook, even though I’ve had no presence on that platform for well over a year. They just missed the announcement.

It might seem like a ploy to get people to follow my newsletter and site. That would be accurate.

The only reason I was on social media was to direct traffic to my business. I’m a commercial artist. This is how I pay my bills. One of the things people forget about social media is that if you aren’t paying for a product, then you are the product. Instagram does not deliver me any value and it’s not paying me for my time, the ultimate non-renewable resource.

I have this website in which I’m invested, regular blog posts, a newsletter and I’m easy to find online. I plan to start recording more time-lapse videos on my YouTube channel, without being restricted to the one minute allowed by Instagram. All of that produces sustainable and searchable content that doesn’t disappear into an attention span black hole.

Cheers,
Patrick

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Sasquatch

From time to time, my retail clients will offer up subject matter if their customers have asked for a specific animal or if it’s popular in a region where my work is sold.

That doesn’t mean they’ll end up being popular paintings,but I’m usually willing to take a chance, especially if I think it’ll make a good image. Some that come to mind are the Elk and Ground Squirrel paintings, suggested by the first gallery that sold my work in Banff. Neither of those paintings ended up being bestsellers, but to be honest, I’ve never liked my elk painting and will likely take another crack at one soon.

The Panda and Hippo were suggestions by the Calgary Zoo, the Beaver and Black Bear by the former owners of About Canada in Banff, and a few others were random suggestions by friends and customers.

Regular readers will know that I recently signed a license with Pacific Music and Art on Vancouver Island. So far, I’m pleased with how this relationship is progressing. The owner, Mike, had asked for an Orca during our initial conversations. That painting was already in the works, but I bumped it to the top of the list and finished it just over a week ago.

But when he asked for a Sasquatch, that gave me pause. I told him I’d never painted a mythical creature before.

He joked, “But is it?”

At least I think he was joking.

The Sasquatch, he explained, is a popular theme among his customers in Western Canada and he thought it would do quite well for me. The more I thought about it, the more I was intrigued by the idea. The whole challenge would be finding reference to paint from.

Of course, I couldn’t very well use the most popular photo in Bigfoot lore, the lumbering dark blurry shape with which we’re all familiar.My buddy Darrel has a theory that the reason nobody can get a clear shot of a Sasquatch is that they actually look blurry in real life. Who am I to argue?

I thought of doing a more animated pose in an elaborate forest scene, but this was supposed to look similar to my other whimsical wildlife portraits, so it’s the head and shoulders image where the expression and detail take center stage. While it’s nice to stretch boundaries and try new things, art for a living means you often have to paint commercial pieces as well.

Gathering the reference for this was a fun effort. I used a couple of dozen images with different subject matter. A few actors’ expressions and features were used as inspiration, including Ron Perlman, Kurt Russell, Vincent D’Onofrio and one stock photo of a random older man with a funny expression. I didn’t want any suggestion of the actual likeness of any of these people, however, so I just used their images for reference for eye wrinkles, skull structure, teeth and lips, and then exaggerated them all how I saw fit.

For animal reference, I used gorillas, orangutans, chimpanzees and grizzly bears, taking inspiration from each to create the facial structure,textures and hair.

And finally, I was well aware that the most famous Bigfoot characters in media are from Harry and the Hendersons , the Jack Link’s Sasquatch and even Chewbacca from Star Wars. I made conscious choices to deviate from their anatomy as much as I could so that I couldn’t be accused of copying those designs.

For example, both Harry and the Jack Link’s Sasquatch have prominent conical foreheads with dramatic receding hairlines. I deliberately structured the anatomy of mine to avoid that. What resulted was a bit of a salon hairstyle in my painting, but I think that just makes it funnier.

I also chose to paint in prominent white eyebrows, a higher cuter nose and frankly, impossible depth around the lower jaw. All in all, I’m pretty pleased with the result and it contributed a little more to my growth as an artist. Whether it will be a popular image, remains to be seen.

Here’s hoping the real Bigfoot isn’t an art critic.

Cheers,
Patrick

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Artistic License and Creative Risk

In late 2009, right around this time, I began work on my first whimsical wildlife painting, a Grizzly bear.

By the time I walked into a gallery in Banff in Cascade Mall in January, I had three. The Grizzly, a Raven, and an Elk.

The manager treated me well, the owners did not, and on a tip, I barely got my stuff out of there before they shuttered the store overnight a couple of years later.

But it led me to a store in Canmore called Two Wolves, where the two women who owned it treated me very well. They ultimately closed up shop, but I learned a lot, they urged me to seek a license with The Mountain on T-shirts which turned into a nice four year deal and opened other doors.

In Banff, when the first gallery closed, I sought out another and that’s how I ended up at About Canada retail gallery. We’ve had a very nice relationship for the past 7 years. It’s all been consignment, which means that I supply the prints; they pay me when they sell, and the cheques arrived every month without fail.

Richard and Alison taught me a lot about the business, they offered helpful suggestions, delivered harsh truths, and were always willing to try something new. Initially, they just wanted mountain animals, but I convinced them to try some others. My Otter painting has been their bestseller for a number of years, followed closely by the Bald Eagle, neither of which is associated with these mountains.

Because they had treated me so well for so many years, About Canada had exclusive rights to sell my work in Banff. It’s also the only place that sells my matted prints and canvas with consistent sales. The other is the Calgary Comic and Entertainment Expo in the spring.

Earlier this year, they decided to retire from About Canada and put it up for sale. They had a large number of my prints and canvas on hand, and I authorized putting my stuff on sale with everything else. After a busy summer, it’s almost all gone.

With that in mind, I’ve decided to make a big change.

Many successful artists will stock up and hit the road, especially this time of year to do multiple gift shows and sell their wares. I know a few who make the bulk of their annual income at Christmas markets. If my funny looking animal paintings were my only income, I would likely be doing the same thing.

Because of my editorial cartoon deadlines, I have to produce at least one cartoon every day, some days more than one. Following the news keeps me here, but since I dislike driving long distances, especially in the winter, working at home suits me well.

Oh yeah, and I loathe Christmas. Bah, Humbug.

With that in mind, I’ve chosen the licensing model. The artist creates the art, then signs contracts with companies who sell it on prints and other products. They do all of the work and promotion it takes to get the items into retail stores, on websites, produce the goods, ship them, invoice, collect and the artist just collects a cheque. If the artist is smart, he/she will never give up copyright and a reputable licensee won’t ask for it. All of my current licenses are non-exclusive on paper, but I’m careful not to sign with direct competitors.

I’ve had a number of licenses for my work over the years with a few different companies. T-shirts, decals, phone cases, online art sales from multiple companies, and Art Licensing International currently represents me, based out of the US. They currently have 54 of my images out for licensing.

Now you might be thinking “cha-ching!” but when I sell an item through a license, I get a very small percentage of that sale, anywhere between 5% and 15% at the high end. That’s also from the wholesale price, not the retail price.

My licensing agent also takes a cut for any licenses they procure for me, so the percentage gets lower still.

Why would I bother? Same reason I sell syndicated cartoons to weekly newspapers for a lower rate than I would a custom cartoon.

Volume.

The money isn’t made on one sale, it’s made on MANY sales of the same image. That first Grizzly is still one of my bestsellers nine years later.

My licensing agent gets me deals I can’t get on my own. They have the connections, the professional sales people, the legal expertise, and the means to deliver. Through my agent, I recently signed a two year license for one image to a company in Spain for a nice flat fee. How would I ever get that on my own?

I’ve seen one of my T-shirts on a Netflix show and Ozzy Osbourne was wearing one recently on TV. I have clients all over the world that I could not get on my own and best of all, it creates momentum. One license begets another and so on. Licensing is how artists get their work into Wal-Mart (and then retire!).

So licensing is proving to be the model that works best for me right now, allowing me to create more work, while somebody else sells it. It is a long game, and one license can take years to bring in decent revenue, but that time will pass anyway and all I did was provide the images.

As regular followers will know, I have two different printers who both deliver great products. My digital prints are produced in Victoria from Art Ink Print and are sold at The Calgary Zoo, Toronto Zoo, Discovery Wildlife Park, the Calgary Expo and online. These aren’t on consignment. When I deliver to these places, it’s an immediate sale of product to the retailer. I’ll still be supplying prints directly to those customers.

My canvas, giclée matted prints and acrylics are produced in Calgary at ABL Imaging and those are sold at About Canada in Banff and Reflecting Spirit Gallery in Ucluelet. Those are consignment sales, which I’ll no longer be doing.

I have over thirty paintings currently in stock, and that’s expensive. To get a good price on prints, I have to order more than I need, so I have multiples of those images, with the backer board, mats, bios, and cellophane sleeves to go with them. I don’t mind telling you that at present, I have hundreds of prints in stock.

They’re all neatly organized and inventoried, but they’re here, ready to deliver when there’s an order. They don’t expire and are well protected, so it’s an investment in future sales. Many of these prints won’t be sold until spring at Expo, especially now that I no longer have About Canada to sell the matted prints and canvas.

When Shonna and I were on Vancouver Island, it was a business trip as well as a little vacation. We visited licensees, my printer, I took a lot of reference pics for paintings and I was on the lookout for more ways to sell my work.

I saw my Otter T-shirt in a few stores in Victoria, which never gets old. I also saw lots of art from many talented artists. Art cards, magnets, trivets, coasters, and prints all with excellent printing quality, well packaged and presented.

There were two companies that stood out for me and I took pictures of the information on the back of the cards for reference when I got home.

The next time I stopped in to About Canada, I had a chat with Richard about the companies as he dealt with both of them. As he knew I was thinking of taking my prints in a new direction, he offered to send me their contact info, which I gratefully accepted.

In fact, he sent glowing introduction emails to the two people and cc’d me on them. See why I liked working with these folks?

Both companies contacted me and offered me contracts. Either would have been a good bet, I think, but after careful consideration and a long chat on the phone with the owner, I decided that Pacific Music and Art was going to be the best fit for my work.

From here on out, things will change on the printing front.

Pacific Music and Art will now be able to get my work into many more retailers in Canada and the US, with their sales reps doing the legwork to best represent my funny looking animals. For the reasons I’ve mentioned above, I just can’t create the work and meet my deadlines if I’m on the road going from store to store, building relationships with retailers, ordering and packaging the prints, shipping and delivering them, and doing all of the work that goes along with that.
Through Pacific Music & Art, my work will now be available to retailers on aluminum prints and magnets, art cards and other paper products, coasters, trivets, coffee mugs and more. It’ll be introduced to hundreds of retailers that I would never be able to reach and I’ll have more time to paint and have less stock to buy.

I am no longer bound by exclusivity in Banff, but my work will still be available at About Canada, in addition to other local retailers in Banff, Canmore, Lake Louise, and Jasper.

Over the past few weeks, there has been a lot of prep work getting the first sixteen images ready. While the artist normally wouldn’t have to do a lot of the formatting and sizing work for all of the different products, I volunteered and was provided the templates.
Sizing the paintings for the different products required cropping them, a little squeezing and squashing, and making sacrifices, especially when a square painting had to be put into a horizontal template. I would rather make those decisions than a designer unfamiliar with my work. I’m proficient with Photoshop, so it was time consuming, but not difficult. After a couple of very long days of prep, I uploaded over 165 images to their server.

The fall catalog went live this week and my Otter is on the cover. I’m thrilled to be included among these well-known artists including Andy Everson and Sue Coleman.
The owner, Mike, was driving through here on Friday, a combination business and personal trip. He was visiting local retailers and introducing my work to them, many of whom were already familiar with it as I’ve been in this valley for 24 years.

We met for coffee in Canmore late Friday and had an enjoyable chat for more than an hour. He’d brought samples to give to the retailers and his Alberta reps, and he told me to take what I wanted from quite a large selection. I had to restrain myself as I have more than enough of my own work in my house. I settled on a couple of magnets, a few coasters, a trivet and a small aluminum print, along with the catalog. The quality of these items exceeded my expectations and I can’t wait to see them in stores around here, as he’s already got quite a few orders. One store on Vancouver Island took all 16 images.

I’ve been at this art business for quite some time now and I try to temper my enthusiasm with healthy doses of reality and even cynicism, but I’m pretty excited about this one. It’s exactly what I’ve been looking for and will free up time and money to pursue new things and allow me to create more artwork.

While it’s sad to see my relationship end with the owners of About Canada, I am grateful for the opportunity to see my business grow in a new direction. Without risk, there can be no reward and I’d rather fail reaching for something better than worry about keeping what I’ve got.

Art Ink Print does my digital prints, Harlequin Nature Graphics is my T-shirt license and now Pacific Music and Art will be a major license for me, all of these companies are in and around Victoria, BC. Considering how much we love Vancouver Island, it’s amazing how many reasons we now have to go there.

As always, thanks for reading.

Patrick

If you’d like to receive my newsletter which features blog posts, new paintings and editorial cartoons, follow this link to the sign up form.

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Selling Out Selling Art


A student from the Alberta College of Art and Design recently asked to interview me for an assignment. I was happy to oblige. While in Calgary to drop off prints at the zoo and take some photos, I made time to meet her for coffee last week.

It got me thinking about the road traveled.

My first paying gig as an artist was as the editorial cartoonist for the Banff Crag & Canyon newspaper. I drew my first cartoon in May of ’98, so it’s been just over twenty years. I’ve been a full-time artist since 2006.

Over my career, it has always been easy to find resources in order to become a better artist. While I started with books and magazines, no matter what style of art you want to learn today, there are talented teachers on the internet willing to share their skills, often for a very reasonable price.

Google: “How do I learn to draw?”

While you can peruse countless lessons, videos, books, articles, buy all of the best materials, tools and hardware, unless you practice, you will never become good at anything.

People want the skills, but a relative few are willing to invest the countless lonely hours drawing and the years of bad artwork, most of which will be incredibly unsatisfying and unpaid. I have a hard time looking at my earlier work, but all of that led to all of this.

Creating art for fun can be a great hobby and escape. I’ve encountered many skilled artists with no designs on becoming pros. They are content to draw, paint, sculpt, or play simply for the joy of it, with no illusions.

As for me, I am a commercial artist. It’s how I make my living.

I’ve encountered plenty of artists over the years who’ve told me that I was selling out by selling art, that they wouldn’t dare sully their creative process by putting a dollar amount on it, that real art is made for creativity’s sake alone and not for financial compensation.

That’s bullshit.

I enjoy being an artist, but it’s my job, and just like any other. There are many necessary parts of my job that I do not enjoy.

In the past couple of weeks, I’ve had to reformat paintings to conform to multiple templates for a new licensing contract. Sixteen images had to be resized, cropped, and uploaded in eleven different formats each, many of which were uncomfortable compromises. Over two days, it took about fifteen hours, during which I still had to meet my daily editorial cartoon deadlines for my clients across Canada.

Prior to that, I was in contract negotiation with that company, back and forth, making changes to the wording, all amicable and professional, but time consuming.

On Sunday, I drew three cartoons to send out Monday because I spent that day reconciling my books for the past three months so that I could file my GST remittance with the government. The day after that was month end invoicing for all of my editorial cartoon clients across Canada.

And still, editorial cartoon deadlines had to be met.

Tomorrow afternoon, I have a meeting with the owner of the aforementioned company as he will be driving through town. If I’m sending mixed signals, let me clarify. The setup work and contract stuff was tedious, but the license itself is exciting and I’m looking forward to sharing the details very soon.

My point is that I have spent as much time this week on the administration and promotion of my art as I have creating art, and that art was all cartoons.

I’ve only squeezed in a couple of hours of painting in this week. That’s it. But I’m hoping to find time for it this weekend, which is why I still get up at 5am on Saturdays even though I don’t have a cartoon deadline that day.

I painted my first funny looking animal in 2009 as an experiment, to try something different that might end up being a more marketable print than the caricature portrait commissions I was doing. Ironic that it was looking to sell more art that led me to the work I enjoy most and a whole new product that changed my whole direction. Commercial art led me to photography as I knew I could paint better images if I took my own reference. It is unlikely I would have found either of those if I wasn’t trying to grow my business.

None of this is complaining, I assure you. Everybody has parts of their job they dislike. That’s why it’s called work.

Quite often over the years, I’ll get emails or questions from young artists asking me for advice on how to create art for a living, which I’m happy to answer.

They become less enthusiastic when I tell them the single most important thing they can do is learn the business of art. Bookkeeping, contracts, licensing, customer service, meet deadlines, keep regular hours, pay your taxes, stop wasting time on social media, be polite to your customers, under-promise and over-deliver. Be accountable and professional.

It’s tedious and you’ll spend all of that time wishing you were drawing or painting instead. You’ll make so many mistakes, but you’ll learn from them and be better for the lessons. Whenever I work with somebody new, especially when it comes to licensing, a voice in the back of my head is always asking, “How is this person trying to screw me?”

Cynical? Yes.

Appropriate? Absolutely.

People take advantage of artists because we not only allow it, we encourage it. Artists are the biggest pushovers around. We not only want you to like our work, we want you to like us, too. Here, just take it for free.

These days, I have enough experience that the warning signs are easier to spot, but I don’t imagine myself immune to more lessons down the road.

I have been screwed more than once in this business. I will get screwed again, but hopefully not in the same ways, because then I won’t have learned anything.

Most of the time, however, the person on the other end of a negotiation is fair, professional, accommodating and a pleasure to work with. But most of the people in your neighbourhood are probably nice, too, and yet you still lock your doors at night.

This business of art is always challenging and the learning is never over. It’s hard work, all the time, and it’s not for everybody.

Creating art is easy. Selling art? That’s the hard part.

Cheers,
Patrick

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Prints and Prep for The Calgary Expo Holiday Market

With the Calgary Holiday Expo next weekend, I’m busy preparing my prints and booth hardware, wondering once again if I’ll be able to get it all in the car. It’s a valid concern, especially when I change things up, as I always do.

A few years ago, this sort of thing was a significant source of stress, as it adds quite a few hours of work to an already busy week of the usual deadlines. This time, however, it just feels like business as usual, which is a pleasant surprise.

I have a spreadsheet checklist of things I need to bring and everything I had to order has arrived with plenty of time to spare. As expected, the more you do something, the easier it gets.

The only thing that could throw a wrench into the gears is bad weather, poor sales, and myriad other unexpected possibilities, none of which I can do anything about. Usually I’d worry about it anyway, but this week, I’m not.

As my grid wall setup is changing yet again, I will spend an afternoon tomorrow or Tuesday setting everything up in the garage, just to address any issues ahead of time. It’s not a task I look forward to, but one I think is necessary, given that I don’t want to find out I’m missing something on setup day. I’d hate to have to give up a good parking space to make a run to Staples or Canadian Tire.

Now that I’m using a new printer for my giclée works, I have to order larger numbers to keep my costs down. Instead of ordering 5 prints of a particular painting, I have to order a minimum of 20. This means more of an investment each time, likely holding on to prints for a longer period of time.

For example, I don’t expect to sell 30 Smiling Tigers next weekend, but likely more than 10. Since I only had 9 left in stock, I had to place an order and now have 29. I had to stock up in similar fashion for a number of my better selling prints, which means when looking at overall numbers; I have a couple hundred more than I need.

That does make me a little nervous, because it means I’ve invested money now that I normally wouldn’t have until later. On the positive side, however, prints don’t expire when cared for properly.

After completing a full print inventory and swallowing hard at the total, I have twice as many individual images in stock than I’d like. Between 8X10s, canvas, acrylic, poster and matted, I have prints of 45 different animals. On one hand, that’s an impressive number of paintings. On the other hand, it’s far too many different images to stock on a regular basis, especially since a third of those are not big sellers.

Even though I have fond feelings for every one of my paintings, it doesn’t mean they resonate with everyone else. I’ve already been weeding out certain ones as I run out, but will be much more aggressive in that practice over the coming year. I sold the last matted Raccoon Totem print online this week. As much as I like it, I won’t be ordering any more. There are about a dozen others that will meet the same fate when the last of each sells.

Many times, after I finish a new painting, I’ll get an email or a private message from somebody telling me they want a print. On more than one occasion, those folks have disappeared or told me they’ve changed their mind after I’ve invested the money to make prints available, when I might not have done so had they not expressed interest. Take that as a cautionary tale for both artists and buyers. Talk is cheap.

Then, of course, there are my reliable regular customers who ask for a print of a new animal, and even though I want to be able to make one available, I have to ask them to be patient until I get around to doing a print run. These are the folks I hate to disappoint since many have been supporting my work for years. Thank you, you know who you are.

I’m always painting new animals and if I want to stock prints of some of those, I have to start letting many of the others go. It also means that when I do paint a new animal, I have to think long and hard about whether or not I’m going to have prints done right away.

Or at all.

The Calgary Expo Holiday Market runs next Saturday and Sunday, November 25th and 26th in Halls B & C at the BMO Centre. Tickets available online and I believe at the door as well. Here’s the link. You can find me at Booth 414. Come by and say Hello.

Cheers,
Patrick