As I write this, Calgary Expo 2024 is a little over two weeks away, April 25-28, 2024.
100,000 people attend over four days, one of the biggest events of its kind in North America. It occupies Exhibit Halls B, C, D, E, and F of the BMO Centre, plus an entire floor of The Big Four Building for Artist Alley.
While still a lot of work, I have a decade of experience with this show, so it’s not as stressful as it used to be. Prep starts on the last day of each Expo, putting down a deposit for the next one. More deposits follow throughout the year, hotel booking in December, following the same steps that lead right up to booking my electrical, parking and insurance, which I did just last week.
This weekend, Shonna and I opened up the first metal prints of my latest paintings, and that’s always fun. A painting never feels finished until I see it in print, as that’s when my work looks its best.
I bring hundreds of prints to this event, and they’re all here. I need to sign the latest order of 60 prints and assemble many more this week with backer board, art bios, and sleeves.
Vinyl stickers and postcard sets are ready, but I’m still awaiting a magnet and coaster order. I hope that shows up soon.
Over the next week, I’ll review my booth hardware, check grid walls, lights, tables, backdrops, banners, and the rest of the detailed checklist. Living out of a Calgary hotel for five days, working long late hours, there’s no chance of driving home if I forgot something.
Here’s the map of the BMO Centre and where you will find me this year.
In 2022, my booth location was up in the air until the day of the show, and it was stressful. At first, I didn’t get the type of booth I booked and I needed to address that. Following that, when I got there, one list said I was in one spot and another in a different spot. I couldn’t even unload my car. While I empathized with the organizers’ difficulty trying to please everybody, I still paid a premium for my corner booth, and I had to become the squeaky wheel with emails during the week leading up to the show. I am sure I annoyed the organizers when I became frustrated and could no longer be patient and keep quiet.
Even though that show began rough, it worked out well and was an excellent year for me.
I don’t recall ever having a bad booth placement, but some years have been better than others. As the show evolves each year, the layout often changes. Last year, they assigned my booth outside the main hall, where I’d been since my first year, to an adjacent hall near the Main Stage. I was at first disappointed but decided to make the best of it without complaint.
In yet another example of ‘got what I needed instead of what I wanted,’ last year’s placement turned out to be one of my best. As the Main Stage was a big draw throughout the show every day, there was plenty of traffic. I also heard that the main hall was crowded on Saturday and people needed extra time to get anywhere.
As vendors book for the following year on the show’s last day, I asked the Show Manager if I could request that hall again, and he seemed a little surprised. I explained that it was my best sales ever, and he told me to write down the request on my application and they would do their best. This was the same manager I had a minor conflict with the year before regarding the booth issue, so last year, I made every effort to be as friendly and pleasant as possible in every interaction with him. Had I done any damage to my relationship with the organizers, I wanted to do my part to repair it.
If somebody promises a service or product and fails to deliver on agreements, you should hold them to account and argue for what you paid for. It can quickly become a pattern if you don’t, especially if somebody gets used to your rolling over. But if someone tries to do right by you and correct their errors, that’s all you can ask. We too often fail to realize that everybody’s job is difficult. People make mistakes.
As the show grows closer each year, waiting for my booth placement is a bit of a nail-biter. Some years, it has come only a week before the show. An unexpected placement can mean redesigning the whole booth at the 11th hour.
This weekend, my booth assignment email arrived, and I quickly scanned the attached PDF floor plan. I started at last year’s location and saw that I didn’t get the same spot, which was OK because I knew it was a long shot. But I hoped it would be nearby.
I quickly found my booth number and breathed a sigh of relief. From what I know of this show, this year’s placement looks ideal, even better than last year’s.
Two more aisles of booths are in that hall this year, so it looks like a bigger show. Between the Main Hall and the Main Stage Hall is a corridor through which all traffic comes and goes. My corner booth is at the end of an aisle, within easy view of everyone coming through that corridor. Below was my booth design last year and it worked so well that I will use the same one this year, only reversed, and with a bunch of new artwork, of course.
The organizers are likely pulling their hair out two weeks out, trying to get everything done. No doubt, when they announce booth placements, they receive emails from people who didn’t get what they wanted or those politicking for a last-minute change.
Though we all get too many emails these days, I sent them a quick Thank You. At least they’ll get one that lets them know their efforts are appreciated.
Before I was an exhibitor at the Calgary Expo, I was an enthusiastic attendee. It’s a fun, family-friendly event for all ages and a real circus-like spectacle. I have rarely encountered anyone at this show who wasn’t having a good time or happy to be there. It’s just that kind of vibe and a professional and personal highlight of my year.
Advance tickets are on sale until midnight on April 10th. Hope to see you there.
Cheers,
Patrick
