Tag: Canvas

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The Banff Christmas Market – Part 1

Trade shows and gift markets share similarities, but each is unique. Many vendors travel from one to the next each season. They know each other as coworkers and are on familiar terms with the organizers in different towns and venues. I always learn a lot from talking with these more experienced vendors, and I haven’t met one yet who wasn’t willing to share helpful information.

Because of my daily editorial cartoon deadlines, I can’t be away all the time going from market to market selling my prints, stickers and other licensed products. That’s not an issue for me, as I don’t want a life on the road.

I’m content working at home alone, getting up early each day, drawing cartoons, painting my whimsical wildlife, and doing all the other stuff that supports my self-employed artist lifestyle. But the occasional market weekend is good for me and my business.

As I wrote recently, I applied for the Banff Christmas Market at Warner Stables and was accepted for two of the three weekends. The first was this past weekend; I’ve got another December 1-3. Not having the middle weekend meant tearing everything down Sunday evening so I can set it all up again in two weeks, but it’s good experience and an opportunity to tweak my setup. I’m putting a positive spin on it, dammit!

Without boring you with a play-by-play, this first weekend was a good market. The event is well organized, I was happy with my booth placement, and it’s a venue with a lot of warm seasonal character. Of the several tents and buildings with vendors, mine was in Evergreen Hall, which is normally a horse barn/stable, so my own lighting was a necessity. Thankfully, I now have a good mix of lights and was able to feature my work well, though I had to add an upright LED lamp to shine on my print flip bins. It was effective.
You’ll have to forgive the blown-out sections of these photos where my phone camera overcompensated for the low light/spotlights.

Though a strong Chinook wind blew through the valley all four days, the weather was ideal for this time of year. I don’t miss living in Banff as Canmore is better suited to our lifestyle, but I enjoyed the old neighbourhood scenery for a few days.

The vendors around me were friendly and fun to talk with, and since my booth for the next weekend is right beside the one I just vacated, I look forward to seeing these folks again soon.

The crowd was a good mix of tourists and locals alike, and it was fun introducing them to my funny-looking animals. Quite a few subscribed to A Wilder View, and several others told me they already follow my work and like getting my emails.

Several people recognized the art from other places, having either seen or purchased it from The Calgary Zoo, Discovery Wildlife Park, Stonewaters, Art Country Canada and Branches Marketplace. Others have bought my licensed products elsewhere.

One of the things I love about this valley is how friendly and accommodating it is to dogs. I’m a sucker for a four-legged fuzzy face, and many brought their furry family members with them. I was happy to meet them all, including this wide-eyed pup.
Of course, my whole reason for attending the market was to sell my work, and sales were very good. Over three days, more than 7000 people came through the venue. Though it came and went in waves, it was a steady stream of people, likely because they admit 100 an hour via timed ticket sales. Once you’re in, however, you can stay as long as you like.

Every event has hiccups, but the organizers were friendly and approachable and handled any minor issues I encountered or heard about well. I’ll apply for this event again next year and hope to get all three weekends.

For now, I’ve counted and reorganized my stock and hardware, ready to set up again next Thursday for the third and final weekend of the market. I sold out of a couple of prints and one coaster design, but I still have plenty of stock and a large variety of available images. I know Saturday sold out quickly for this past weekend, so if you plan to attend, get your tickets early.

I hope to see you there.

Cheers,
Patrick

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Another Calgary Expo

If you’ve followed my work for a long time (hey, thank you!), you’ll know how much I look forward to the Calgary Expo each year. This year, it’s happening from April 27th to 30th. With the Wednesday setup day, that’s a five day event for me.

Like everything else, the pandemic knocked the event on its ass, but they’ve recovered well. Last year’s Expo had some hiccups, but once it got started, I had a great time. People were thrilled to be out and about again.

It was also my best year of sales, which certainly didn’t hurt.

I received my booth assignment last week. For my eighth year as a Calgary Expo vendor, I’ll be in Hall C, Booth 522. While still in the Retail section, it’ll be my first year outside of the main hall.

In my first few years, I had a Small Press table. That’s when Artist Alley and retailers were all in the same area. But the show kept getting bigger. So they eventually eliminated Small Press and moved Artist Alley to a different building. That year, I upgraded to a full-size booth to remain in the Retail section.

People have often asked me why I’m not in Artist Alley. It’s a section at most Comic-Cons where new artists can afford to book a table at a big event to sell their prints and other items. But that section hosts many established artists and comic art guests, too.

Despite the higher cost, I stayed in the retail section for several reasons.

First, I wanted lights in my booth; power was not an option in Artist Alley. I don’t know if that has changed, but you can’t rely on any venue to have consistent and bright overhead lighting. I put a lot of work into my art’s detail, colour and printing, and I want direct lighting to showcase that. Power is an added fee, but well worth it.

The second reason I wanted to stay in the retail section was that the booth space and aisles are bigger. Artist Alley is packed tight with vendor tables, not booths. I like having an open area in my booth where people can step out of the crowded aisles. They can look at the art, flip through the prints, and ask questions without being bumped and jostled.
I redesigned my booth last year and it worked so well for me, that I’m making no changes, except that I have invested in new lighting this year. As there was a pillar behind me, rather than another booth, I was able to expand a couple of feet. But I’ve got vendors right up against me on both sides this year, so I’ll have to stick to my 10’x10’ footprint.

I was initially disappointed that I’m not in the main hall this year, but to be fair, I don’t yet know if it matters. I booked a single corner booth and with this year’s new layout, it seems the main room only has six available. Every other corner is either a double or quadruple booth. It does say on the rebooking application that Single corner booths are not guaranteed.

Last year, there were noticeable gaps where more retail booths could have fit. This year, there are more retailers in the main hall, many with double booths.

Hall C was an open area Community and Family zone in 2022. This year, the same area houses 73 new retail booths, including mine.

It’s a much bigger show.

If I weren’t selling my artwork there, I’d still attend the Calgary Expo because it’s a lot of fun. People from all walks of life can be themselves in this festival atmosphere. Families attend this event together, and I honestly don’t know who enjoys it more, the adults or the kids.

Aside from the much smaller version I attended in 2021, it’s been ten years since I’ve been able to walk the show or enjoy the events, talks, and displays. I might get a half hour each day before the show opens to quickly wander the booths, but it’s not enough. I didn’t even make it to the Big Four building last year to check out Artist Alley.

So, when I got my booth assignment, I emailed people I know who come to the Expo every year and are more familiar with the different areas. These two couples are among my favourite supporters and collectors, the people I love seeing each year at this event. They’ve also become friends and generously stop by the booth several times to chat and watch my booth if I need a quick bathroom break.

I asked them what they thought of my new location. Both replied that the Main Stage in that hall is busy all day with panels and talks, and there’s likely to be plenty of regular traffic with the new addition of so many booths.

I went into last year’s event with low expectations. With the pandemic winding down but still active, I didn’t know if people would even attend a crowded indoor venue. But they did, some in masks, most without, though I know several people who tested positive for COVID immediately after Expo.

I had considered emailing the organizers asking for a booth in the main hall should anybody cancel, but I decided not to give in to fear. The bottom line is that I have no idea if it will be better or worse than my previous spots. It might be a prime location. Each year, I’m fortunate to know more people familiar with my work. Rather than rely on their stumbling across my booth, they actively seek me out. So I can always count on seeing my regular customers.

As for the prep, this has been my easiest year. I keep a detailed spreadsheet of sales records from each event. I know which prints, magnets, coasters, and stickers sell best and how many I need to order each year. Of course, I bring extra in case I have an exceptional year, and any new prints are always a gamble as I don’t yet know which will be popular. The Calgary Expo is a great proving ground for the latest paintings.

Everything I’ve ordered has arrived, and I’ve been busy signing and packaging prints, but I have a lot of experience with this show, so it’s low-stress this year.

Many of my subscribers are Expo veterans, and I look forward to seeing you all again. Even if you don’t add to your collections this year, please stop by and say Hello. You’re the main reason I enjoy this show.

I’ll have another update soon, including a feature on the brand-new prints I’m launching at this year’s Expo.

.

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Whose Art Is It Anyway?

In 2008, I hosted the Canadian Editorial Cartoonists Conference in Banff. Several industry veterans who attended came up in a culture where busy unionized daily newspapers hired editorial cartoonists for impressive salaries, benefits, and pensions. I began my career at the end of all that.

I put a lot of work into the conference and preparing a Photoshop drawing class, trying to impress and curry favour with the more established cartoonists in this exclusive club. But, unfortunately, I realized too late that nobody cared. They were simply looking for an excuse to visit Banff, hang out and talk shop. It was about nostalgia, politics, and competitors fishing for information.

I wanted to improve my skills and artwork and learn how to adapt to a struggling industry, but many of them were focused on avoiding having to change. In fact, in the wrap-up, one of the more senior cartoonists loudly promised there wouldn’t be any Photoshop drawing classes at the next conference.

Clearly, I didn’t belong in this group.

In 2009, I attended another conference, the National Association of Photoshop Professionals in Las Vegas. I had been a member of this supportive online community for several years. Critiques were constructive, questions were answered with enthusiasm, and I learned more from that association than any before or since.

Fresh off that first Photoshop World conference,  inspired to try something new, I painted a funny looking grizzly bear, my first whimsical wildlife portrait.

I went to that conference five times between 2009 and 2014. In 2010 and 2014, I won multiple Guru Awards for my animal paintings, including two Best in Show awards. The classes and instructors, the community of friends and colleagues, it was time and money well spent.

At Photoshop World, I made valuable business connections. For a long time after, I had a welcome working relationship with Wacom, the company that makes the drawing tablets and displays I’ve used for the past 25 years. I recorded two training DVDs for PhotoshopCAFE, and NAPP helped me form a strong foundation for my creative skills.

Eventually, social media killed the forum, and the organization rebranded. As a result, NAPP no longer exists, and the Photoshop World conference is a ghost of its former self.

Time spent pining for the way things used to be is a waste. Adaptation is the most useful skill a self-employed artist can have.

While licensing and retailers are essential for my business, those customers each have their own ideas of what they want from my work. One retailer wants more bears; another wants more wolves. One agency wants me to follow seasonal trends; another client wants more realistic animals. Some products sell better with brighter, more colourful elements, and some without a background. Some items work better with a vertical layout, others horizontal.

Most artists have heard they should find their niche, the work that makes them unique and different from everybody else. It’s the key to survival in a crowd where a lot of art looks the same. But if you work hard and are lucky enough to discover the work that defines you, the next piece of advice you hear is that you need to make it appeal to everyone all the time.

Well, which is it?

How do you create work you enjoy enough to keep doing it year after year and continue to make it pay? How do you serve your customers and clients and allow their input and direction without changing your work so much that it’s no longer yours? Is it artwork or factory work?

When it becomes a grind or just about pumping out more images, it can take all the joy out of it. Lately, finishing some paintings has brought the same sense of accomplishment I get from cleaning the house. That’s a telltale sign of burnout. I’ve been here before, more than once. It’s a common experience with anyone who creates anything, especially if it’s their job, a warning that something’s got to give.

I know how to paint a single animal. I’ve put almost fifteen years into it. Each takes hours to paint, and the work I’m doing now is better than I’ve ever done, but it’s still the same style and (shudder) formula. It’s not as challenging or fulfilling as it used to be.

I’ve taken a new approach with the trio of giraffes, already titled “Long Neck Buds.” I don’t know if it will work the way I imagine it, but if it does, it will be the first of several I plan to paint this way.

This latest individual giraffe isn’t quite a finished piece, but it’s close. It will also be the middle giraffe in the painting based on the group sketch above. With the simple background, it’s a solid painting on its own. I’ll paint the other two individually, like this first one, with my usual high detail, then I’ll place them all together. Finally, I’ll paint the sky, clouds and leaves around them.

I’m a commercial artist, it’s how I make my living. I don’t pretend otherwise. But this is also supposed to be fun. I want to paint more detailed and elaborate images I’ll enjoy while also leaving options open for clients and licenses with different needs.

I want to create more paintings this way—a troop of meerkats, several burrowing owls, and a waddle of penguins. I could paint different species in an image. However, with each critter as detailed as my usual work, these will take longer than a single painting, requiring a more substantial investment in each piece.

I get nervous when spending too much time on one painting, likely due to many years of drawing editorial cartoons. Twenty years ago, when almost nobody was publishing my work, I would spend many hours nitpicking a cartoon, trying to get a caricature right or fussing with perspective. Shonna and I referred to these as Sistine Chapel cartoons. I had to train myself to say, “good enough.”

Most political cartoons have a short shelf life, so speed is essential. Get it done, get it out, and get started on the next one. My cartoon work pays monthly bills.

With a painting, however, the income can come anywhere from next week to next year. Pieces I painted ten years ago are still paying today. Paintings are an investment in future prints, products and licensing, income that often comes later.

This year, I’m making time to play and experiment.

I’ll share works in progress, sketches, and thoughts along the way, but fewer finished pieces. The ones I do complete will be bigger and hopefully worth waiting for. Of course, I expect I’ll still paint a single animal here and there if the mood strikes me.

11” X14” poster prints will come out only a couple of times a year rather than as I complete them. With higher shipping costs, I imagine that it won’t be a problem for collectors of my work to be able to order two or three new pieces at a time with one shipping cost.But I’ll still welcome custom metal and canvas special order prints. You can order those by email anytime. The above 18”x24” sloth on canvas and 20″x20” Blue Beak Raven on metal below are two custom orders that arrived this week.The puzzles I launched this year felt like a considerable risk, but I sold a lot of them and have received requests for more. I’m suddenly motivated to plan paintings that will work as prints, puzzles, stickers and more. I’m also exploring puzzle licensing opportunities.

In the meantime, my collection of more than 100 paintings will continue to pay the bills with prints and licensing, as will drawing daily editorial cartoons, for as long as newspapers hang on.

I’m not having any fun. That needs to change.

Cheers,
Patrick

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Prints, Products & Promotion

Most people subscribe to A Wilder View to keep up with new paintings, read the stories behind the work and look behind the curtain of art-for-a-living. Some just like the art, while others are artists looking for insights to help their own careers.

We’re all cautioned to avoid coming across as too ‘salesy’ in our marketing, regardless of the business. So I try to avoid flashing the ‘BUY THIS’ sign too often. But this post is all about prints, products, and available options if you’d like to purchase my work.

I wanted to lead with that, just so there’s no feeling of a bait and switch.

Before Christmas, some subscribers placed special orders, and I wondered how many others wanted to do the same thing but might not be aware of the options.

So here are some of those.
Prints

I have 11″ X14″ poster and matted prints available in the online store. This is my standard size print so that it’s easy to find an off-the-shelf frame in a store. It sucks to buy a print and then pay double or triple the purchase price to frame it. My prints are hand-signed, come with a backer board, an artist’s bio, and are sealed in a sleeve. The term poster is more about the print style than the size, a crisp, clean print on lightweight card stock, with bright colours and a very slight gloss.

As I write this, poster prints are $24.99 plus shipping. I haven’t raised my print prices or shipping costs in several years, but I can no longer afford to keep the rates as they are. Printing and shipping fees have gone up year after year, so I’ll be raising my prices on both next week. Until then, you can still order from the available stock in the store at current prices.

When my current stock of matted giclée prints is depleted, I won’t be carrying those anymore, so I’m reducing those prices to $19.99 for the next week, after which I’ll remove them from the store. That’s $10 off the regular price. You’ll see a SALE tag on the images in the store that have available matted prints, and they’re on the last three pages of the store. All mats are black, as shown here.
Custom Orders

Sometime in the fall, a repeat customer from the UK told me that he would be coming back to Canmore on a ski vacation at Christmas. He wanted giclée (a higher-end print on textured rag paper) versions of some of my newer pieces and wanted to pack them in a roll, a safer method for international travel. Giclées have a deeper, richer look to the colours and textures, in between poster prints and canvas. The matted prints are giclée.

He ordered One More, Winter Wolf and Snow Day, and they turned out great. I had them ready to deliver to his rental accommodation while he was visiting the area.
After I revealed the painting I did of Kevin Costner as John Dutton from Yellowstone, I received two custom print orders from people wanting to give them as Christmas gifts. I don’t advertise the portraits of people for sale, but they are available upon special request. I printed those as giclées.

I’ve recently had two orders for 12″ X16″ canvases of my Smiling Tiger, one of my most popular paintings. I’ve often said that my work looks best on canvas, as the texture in the fabric enhances the detail in the hair and fur. In addition, these come ready to hang, with black printed sides, and there’s no need to frame them.

One of my favourite custom orders was for a large canvas print of my Sire painting. When I saw what it looked like at 32″ X32″, I wanted one for myself, but I haven’t yet got around to it.

Shipping a large canvas, however, is costly. That big canvas of Sire was easy because I picked it up in Calgary, and the client drove to Canmore to get it. But to ship that across Canada, to the US or internationally, it would be best to order the canvas unstretched, have it shipped in a roll, and professionally stretched where you live. Most framing shops can do that, and it will still cost less than having a large flat canvas shipped, with less risk of damage.

For those unfamiliar with the term, a stretched canvas is how you usually see a painting hanging on a wall; the canvas wrapped tight around a wooden support frame underneath. My 12″ X16″ canvases come already stretched, but that’s because they’re not large, and shipping is about the same as a roll.

Before one of the Mountain Made Christmas Markets, I ordered a large matte aluminum print of my Grizzly on Grass painting for myself to hang in my office. It’s one of my favourite paintings. But since I had it, I figured I’d bring it to the show to see the reaction. It sold the first morning, so I must order another for myself. I didn’t even have a chance to take a picture of it, so I’ll just share the image.
It was the first matte aluminum print I had done, and I was thrilled with the quality. Shonna wanted to hang it in our kitchen if it had been the right dimensions.

So, you can pretty much order whatever you like. I can print on poster photo paper, digital poster prints, giclée paper, canvas, glossy and matte aluminum, all with different framing and hanging options. Of course, each custom order must be individually priced, along with shipping, but almost anything can be done.

Commissions

For several years, I’ve been painting custom portraits of dogs, cats, and even a horse. I don’t paint many of them, but I do enjoy them, and I’m working on one right now. To find out all that entails, please visit the Commissions page on my site.Stickers – These larger size, weather-resistant, high-quality vinyl decals are brand new in recent months, available on my site, Stonewaters in Canmore, and The Calgary Zoo.

Calendars – The 2022 calendars are available in the store for at least a couple more weeks, but I’m almost sold out, so I’ll be removing that listing soon. But Mike from Pacific Music & Art and I will be selecting the paintings later this month for the 2023 calendar, available sometime in the spring.

Other Products

I also license my work to several companies, including the ones below.
Decal Girl – phone cases and decals for laptops, iPads and other devices.
Harlequin Nature Graphics – A limited selection of T-shirts.

Pacific Music & Art – Many products are available in retail stores, zoos, and gift shops in Western Canada, Alaska, and the Pacific Northwest. My whimsical wildlife paintings are available on coffee mugs, coasters, trivets, art cards, aluminum art, magnets, notebooks, and many other products, with new ones in development all the time.
Even though I don’t personally sell them anymore, I still get asked about face masks. You can order them directly from Pacific Music & Art’s online store, along with some of the other products. While Pacific is primarily a wholesaler for retail customers, more products will be available for individual purchase as their website evolves.

Conclusion

I’m always exploring new opportunities. There are some other licenses in production right now that I can’t yet talk about, but you can be sure that I’ll announce them here.

In the meantime, if you have a favourite painting and want to inquire about or order a custom print, on whatever surface or size, you can always drop me a line and ask. I’ll be happy to price it out for you and give you some options.

Even though the online store only shows delivery available in Canada and the Continental US, that’s a software/shipping issue. It’s just too difficult to account for every worldwide shipping calculation with my current site software. But I will ship anywhere in the world, so you can always email me and ask.

Cheers,
Patrick

 

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Collars and Colours on Canvas

A couple of months ago, I shared a finished commission piece of Bomber. Here’s the link to that post.

This was a unique experience for a few reasons. The person who hired me was not the person with whom I had worked or who received the painting— it was a gift commission. As I mentioned in that post, the experience was ideal. The gift giver and the recipient were terrific to work with, and I have nothing but fond memories of that commission.

The recipient often works for periods of time in one province but lives in another, and not the next one over, either.

So when it came time to ship the canvas, Bomber’s Mom asked me to send it to her work address, so when she was missing being home with her dog, she’d have the art to keep her company. I kind of liked that.
I finished this painting in February and shipped it shortly after. While Sharon has seen the image and was happy with it, she didn’t get to see the 12”X16” canvas until last week.

I’m proud of the quality of my poster prints; otherwise, I wouldn’t sell them. The quality available today versus what was possible and affordable twenty years ago is night and day. Art Ink Print in Victoria does my poster prints, and it has gotten to the point where I rarely need to proof them because they do such a great job. They know my work and how it’s supposed to look. I can rely on them to make it look the way I want it to, and I never have to apologize to my customers, as the prints they order consistently exceed their expectations.

I sent an additional poster print of this commission to the person who hired me, a little bonus and keepsake.

Despite how much I like my poster prints, I’ve been telling people for years that my work looks best on canvas. There’s just something about the added texture of the fibres and the giclée print quality from ABL Imaging in Calgary. It makes the image pop, the colours look richer, and I’m always pleasantly surprised when I see the first canvas printing of a piece.

A little unsolicited advice to artists; if you’re going to print your work, don’t go for the cheapest you can find. People will pay for quality. You want to look at your own prints and think, “yeah, I’m happy to put my signature on that!”

I took photos of the Bomber canvas before I shipped it but didn’t want to share it until after Sharon had seen it. The photos still don’t do it justice, because iPhones have a tendency to wash out the lighter areas, which you can see in the top image and closeup. Even still, why would I want to dilute her moment of seeing the painting at its best?

She sent a message last week with this…

“I wanted to send you a note to let you know I finally made it back to ___ and just opened the package. You were right, it does hit different in person! It’s even more perfect than the picture. It’s up hanging in my office now and will remind me every day of home.”

There are few things I like better than happy clients.
—
If you’d like more information about commissions, you can read about them on my site, either in the post I linked to at the beginning of this piece, or on my Commissions page.

Cheers,
Patrick

© Patrick LaMontagne
Follow me on Instagram @LaMontagneArt

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Artist Q&A

From time to time, I’ll receive emails from art students or aspiring artists who have questions about my process or my road from there to here. I remember doing the same thing when I was first starting out. You never know when a kind word or tidbit of information might make a big difference, as it often did for me when more experienced artists took the time to respond to my own inquiries.
 
Hi Patrick!

My name is **** and I am a senior at UC Berkeley studying Biology and Art Practice – I stumbled upon your website while learning how to draw on my own Wacom tablet using photoshop!

I love drawing animals and the detail in all your work is truly stunning – I especially love the shine and depth of the eyes.
I was just wondering – what size canvas do you usually work with in Photoshop to have such high quality? Is all of your work on display digitally or have you ever printed them out for a physical show, etc.?

Thank you so much for taking the time to answer my questions! I’d love to cite your work as some of my inspiration for my senior thesis.

 
Hi ****:
 
Thanks for the compliments about my artwork. I do enjoy creating my funny looking animal paintings. People often mention the eyes as being the part they like most about my work and I would agree. If I don’t get the eyes right, there’s just no life in them.
 

My digital process hasn’t really changed much over the years, even though it sprang from technology shortcomings. I begin a painting at 9″X12″ at 300ppi, or sometimes at 12″X16″. The reason is that I want to get the ‘bones’ of the work done before I work on the detail. A mistake amateurs often make is focusing on detail too soon. It’s a lesson I had to learn myself after much frustration. If the likeness or character isn’t right, painting in a ton of detail won’t fix it.

Once I have the general look right, painting the broad strokes, playing with different colour choices, experimenting with expressions, then I’ll bump up the size. Early on, I used to start with a smaller canvas because my computer and Photoshop would start to lag if I was trying make broad brush strokes on a big canvas. But these days, my hardware/software is plenty fast enough that I could start on a large canvas without any issues, but I still start small for the reasons mentioned above.
 
As I create more and more detail, I’ll bump up the size of the image. 12″X16″ becomes 15″X20″, 18″X24″, 21″X28″…until eventually I’ve been topping out lately at 30″X40″, so my Master files are very versatile for sizing, whatever the need. With each bump up in size, the detail ends up blurring a little, so I’ll sharpen sections as I go, by painting in more detail at that size. It adds to a layered look, especially on fur, which is how it looks in real life. That was initially just a happy accident, but it’s now a critical part of my process.
 
Most importantly, I save multiple versions of a painting as I go. While it’s rare that I experience a crash these days while painting, it was common enough in the early days that I risked losing whole paintings or files if I wasn’t expecting it. Again, it was because the technology couldn’t keep up with the demand I was placing on it. Photoshop would freeze and I’d have to do a reboot, sometimes losing the file in the process. I’ve also got into the habit of saving often, even have an Express Key on my Wacom tablet set so I can one-click it at any time. By the time a painting is done, I’ll have seven or eight working files in different stages of progress. That way, if the most recent file ever gets corrupted, I’ll have only lost two or three hours of work instead of ten or twelve. It still hurts, but not as much.
 
When a painting is done, the first thing I do is upload a Master file to Dropbox. I’ve also got multiple backups on external hard drives. Failing all off that, my licensees and printers have full-res files, so I’m confident my bases are covered. I’ve heard far too many stories from artists who have lost everything because of a failed hard drive at just the wrong time, sometimes years of work because they weren’t diligent in their backups.
 
As for the second question…
 
Because my work is licensed and I sell prints, I usually keep most of it to the same size and ratio. I personally hate buying a print for $25 and then having to spend $100 or more to frame it. So I keep my prints at a uniform size where frames can be easily bought off the shelf. The majority of my consumer prints are 11″X14″, an easy size to find. That helps with sales, too, because people are more likely to buy if they know it won’t cost them a fortune to frame it.
While my work looks best on canvas, I don’t print a lot of those these days, because they’re more of an investment both for me and my customers. They don’t move as fast as the paper prints so I end up hanging on to a lot of inventory. When I do print canvas, it’s usually 12″X16″, the sides are printed black and include hanging hardware on the back. This creates a free hanging look so people don’t have to frame it at all. Looks pretty sharp as is. Any canvas sales are usually done in person at a trade show I do each year, The Calgary Comic and Entertainment Expo, or by special order. From time to time, people will commission me to paint their pets and a canvas print is included. I don’t print large canvas very often because my type of art doesn’t usually define a big room, like a landscape or modern art piece does.
 
I once had a customer at a trade show tell me that they had two of my pieces in their bathroom. His wife gave him a light punch and said, “Don’t tell him they’re in the bathroom!”
 
To which I replied, “Hey, you had to buy them to hang them there.”
 
I’m under no delusion that my art will someday be in a book of great masters. The paintings make people happy, provide me with a good income, and that’s enough.
I consider myself a commercial artist. I make my living at it so I’ve got no dreams of having my work hang in a prestigious art gallery somewhere. I sell prints at zoos, online and at the occasional trade show. But the largest market for my animal art is through licensing. I’ve got over sixty paintings licensed globally through Art Licensing International. They act as my agent for a number of licenses, mostly for print on demand websites. I’ve also got my work licensed on T-shirts through Harlequin Nature Graphics and on a number of different retail products (magnets, coasters, trivets, art cards…) through Pacific Music and Art, both based on Vancouver Island. Those two licenses wholesale my work to retailers across Western Canada and in a number of States. It’s strange and gratifying to visit somewhere I’ve never been, walk into a gift store, and see my own work staring back at me from a rack or shelf.
The other half of my business is editorial cartooning. I’m nationally syndicated across Canada, providing daily editorial cartoons to many weekly and daily newspapers. I create a minimum of seven cartoons each week, often more, especially during elections. We’re in a federal election campaign right now in Canada.
 
It’s a tough balance sometimes. While both sides of my business involve artwork, they’re very different in theme and audience. There are plenty of people who know me as either an editorial cartoonist or a painter of whimsical wildlife, often unaware of the other work.
 
As is the case for most self-employed folks, it’s an ongoing challenge to adapt to the ever increasing pace of a changing market, but for the most part, it’s work I enjoy.
 
Good luck with your thesis and feel free to quote any parts of this email. Now that I’ve written this much, it occurs to me that this would make a good blog post, for anyone else who might have similar questions. Your name and details will be kept confidential, of course.
 
Cheers,
Patrick
 
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