A post in three parts. Here we go.
First, here’s a painting I just finished yesterday called Pouty Bear. Even though most of the animals I paint are smiling and happy, I occasionally change them up, even if I know that a different expression may not appeal to people.
My Angry Bear painting is not popular, but it’s still one of my favourites because I enjoyed the work. The grumpy lion, on the other hand, is a pretty good seller, and that surprised me. The Ring-tailed Lemur creeps some people out but definitely has its fans.
Will this pouting brown bear connect with people? Time will tell.
Commissions and Comic-Con
I’ve enjoyed most of the pet portrait commissions I’ve done. Each has a unique story. I like the back-and-forth with clients and am usually happy with the results.
I only paint two or three commissions a year, sometimes only one, so they’re not a big part of my work. I’m OK with that because custom paintings are labour-intensive. Each begins with initial client emails, vetting photos, and discussing expectations. This leads to the actual painting, printing and delivery, which takes several weeks at the best of times. That’s in addition to my daily editorial cartoons and paintings and running my business.
A whimsical wildlife painting takes several hours, too, but each of those paintings has the potential to become a popular print or licensed image that sells for many years. Although every commission advertises my skills to future clients, the painting itself is one and done. It’s unique and specific to the person who hired me. Very few people want a painting of somebody else’s dog.
For my clients, a commission is not an impulse buy; it’s an investment in a very personal and meaningful custom painting. Most people hire me after following my work for a while and becoming familiar with my art style and process. They’ve had time to think about a commission, decide they want one, and only then do they contact me.
At the Calgary Expo a few years ago, Jeremy asked me about painting his dog, Luna. It was several months later before he reached out and got the ball rolling for a Christmas present for his wife, Jenny. Luna is one of my favourite paintings. I enjoyed the experience and look forward to seeing them each year at the Expo. Jeremy and Jenny even visited the Banff Christmas Market this year and brought their dogs along.
I am asked about commissions at shows all the time. For the past couple of years, I have displayed an 18” X24” metal print of Luna in my booth, with a little sign in the corner that reads, “YES, I DO paint commissions. Ask me for more info.”
Since advertising the service with Luna’s painting, I get a lot more inquiries. But here’s the thing: Jeremy was the exception to the rule. Almost nobody hires me for a commission after meeting me at shows. And I’ve realized that talking about commissions is usually the quickest way to get somebody to leave my booth.
Whether it’s at the Calgary Expo or the Banff Christmas Market, here’s how that usually goes. While they scan the metal and canvas prints hanging on the grid walls that define my booth, they see the Luna painting and the commission sign. They get excited that I might paint their dog, and the first question is usually, “How much would that cost?”
I’ve used various talking points to try to soften the sticker shock. I mention that a custom painting is an investment and personal to them. I explain how much work is involved, including printing and shipping/delivery. But as soon as I mention it’s $1900, the disappointed look on most people’s faces is unmistakable.
The price surprises those who are used to buying underpriced art on Etsy, which is often generated AI or photo manipulation. I don’t know how much they thought a custom original painting would cost, but it was much less than what I just quoted them. Because even though very few will flat out say, “I can’t afford that,” it’s evident in their reaction, and that makes them feel embarrassed, even though they shouldn’t. I don’t drop two thousand dollars on anything without planning and careful consideration, so I don’t expect anyone else to.
But now they’re uncomfortable. Their initial enthusiasm for my work, which attracted them to my booth in the first place, is tarnished, and they want to escape this negative feeling as soon as possible. They’ll often ask for a card and say they’ll be in touch, leave the booth, and I know I’m unlikely to ever hear from them.
They never got around to flipping through the 40-50 different prints in the bins, nor did they see the magnets, coasters, stickers, or postcards. I’ll never know how many sales I might have missed if the commission price hadn’t scared them away.
As much as I love showing off that Luna painting, I won’t bring it to shows anymore. I’ll still get commission inquiries at The Calgary Expo, but I won’t advertise them. I’m likely to say that I’m not taking any right now with my current workload.
Like a commission, The Calgary Expo and Banff Christmas Markets are big investments, which I hope will result in excellent sales and allow me to introduce my work to new people. And when they see my happy, smiling animals, along with the occasional pouty bear or grumpy lion, I want to invite them in and show them around my booth rather than give them a reason to leave.
If they sign up for A Wilder View, they can always look into a commission later and decide on their own time that they want to talk about it.
As with all self-employment, art-for-a-living is about adaptation. When something isn’t working, it’s time to make a change.
Tote Bags
Thank you for all the positive comments and emails about the new Otter and Smiling Tiger tote bags I’m ordering for the Calgary Expo. These vibrant printed bags are 100% polyester textured canvas, machine wash and dry, and will withstand everyday use while looking great. Each measures 16” X 13” X 3”.
Several people emailed me asking if I’ll have them in the online store. As with any new product, I must guess how many I might need for the show. Production and delivery timelines mean I won’t get these for more than a month, so I need to order them on Monday to have them in time for the end of April.
While I think they’ll do very well, they’re a significant investment, and I’m erring on the side of caution, which means I hadn’t planned on ordering extras for the online store until I see how they do. And if I added them to the store first and they do very well, I won’t be able to order more in time for Expo.
But I’d love to hear your thoughts.
At $29 plus $5 shipping (in Canada) for one bag, would you buy one if I stocked them on my site? Depending on the feedback, I may increase how many I order tomorrow to accommodate online sales. Please let me know in the comments.
Cheers,
Patrick
