Posted on 4 Comments

Expo Over and Out

I returned home from The Calgary Expo around 8:30 pm on Sunday, in good spirits but very tired. Shonna spent most of the day with me at the show, and it was fun to have her there. Even though she volunteered to help me tear down, I sent her home an hour before closing so she could beat the traffic.

With an established routine, I prefer to tear down alone and had the booth disassembled and loaded into the car in two hours. Shonna had homemade pizza waiting for me when I got home. She’s so sweet.

The week after Expo is almost as busy as the week before, unloading the car and stowing the booth hardware, taking post-show inventory, updating spreadsheets and paperwork, adding new subscribers to A Wilder View, and bookkeeping.

Add in the usual daily editorial cartoons, month-end invoicing and catching up on client emails, and it doesn’t slow down a little until midweek. And I still need to email those who inquired about pet portrait commissions.

People often joke that art-for-a-living isn’t work. I usually reply to those crass comments, “You’re absolutely right. I just draw and colour all day, and people throw money at me.”
From early prep to tear down, Expo went so smoothly that I kept waiting for something bad to happen. My booth location was ideal, my neighbours were friendly, and all the vendors I spoke with seemed to have a good show.

Even the weather was good. It was a little windy and cold a couple of mornings, but walking back and forth to the hotel each day was comfortable. Considering it’s been snowing a few days this week, last week is nothing to complain about.

Though last year saw the best sales I’ve had at this show, this year was a very close second. Considering the current economy, I’m very pleased.

With the BMO Centre renovations and expansion nearing completion, the 2025 Expo will see everything together in a brand-new state-of-the-art convention centre next door rather than spread out over several halls and two buildings. It should be an exciting year.
I always come away from this show inspired to draw and paint, with an overwhelming gratitude for those who allow me to keep doing it. Like most artists, I’m an introvert who spends most of my time alone with my work, so when I meet people who enjoy it, it refills the creative tank.
During the first two hours on Thursday, I saw many regulars flood my booth. It was chaos, it was bedlam, it was awesome. The only downside was that these were all people I wanted to spend extra time with, but they all showed up at once. I had the best Thursday sales I’ve ever had, and most of those were from longtime collectors and subscribers to A Wilder View.

Paintings, Products and Prints

Postcard sets had a slow start on Thursday, but I figured out by Friday how to display them better and talk about them more. Stuff doesn’t sell itself; you must engage with people and let them know what’s available, especially if it’s something new. Magnets, stickers, and coasters continue to be popular items.
As I’ve written before, Expo is a proving ground for determining which paintings make for popular prints. While all the new paintings were well received, Highland Cow, Raven on White and Spa Day were top sellers.

Because of early feedback, I brought a lot of the Highland Cow with me, but I still sold out by Saturday morning. I have never sold that many of one print at any show. Who knew?

Process

The best part of this show is talking with people who collect my work, many of whom I now consider friends. Their feedback gives me plenty to think about, especially when it comes to what I share in A Wilder View.
One collector and friend told me that he likes my Long Neck Buds giraffes piece because I shared the different stages of the painting from start to finish. He said it made him feel part of the process. I only did that because the image was so involved and took longer than most paintings, and I still wanted to send out regular emails.

When I asked some other longtime Expo subscribers for their take on it, everyone agreed.
I had thought half-finished work might be boring, and the perfectionist part of me is reluctant to share the unpolished stages of work in progress. But from now on, you’ll see a lot more of my painting process.

Thanks again for that feedback, Sheldon.

Puzzles

With only two Sea Turtle puzzles in stock, I left them off the Expo price list and didn’t put them out because it might look a little sad. But I brought them along just in case.

When two people asked about puzzles, they liked and bought them. I’m now sold out and pleased with that whole venture. Thanks again to all who pre-ordered and bought the first round of puzzles last year and everyone who bought them online, at the Banff Christmas Markets and Calgary Expos.
I’m working on five different paintings right now, a few that feature multiple animals in the scene, and I aim to include those on future puzzles later this summer, 1000-piece options many of you have been asking for.

What’s Next?

With Expo behind me, I’m focusing on paintings in progress, future pieces on the horizon and ongoing projects. Once this round of spring snow ends, I’ll deliver a large print and sticker order to Discovery Wildlife Park as they open for the season this week.

I hope to deliver another print and sticker order to the Calgary Zoo soon, allowing me to take some spring reference photos for future paintings. I didn’t visit the Alberta Birds of Prey Foundation in Coaldale last year. I plan to make up for that later this month as I take a trip south to see some eagles, owls, and hawks at their newly renovated and improved facility.

And, of course, I will kick myself in the hindquarters to replace talking about the book with working on the book…dammit. Some of my collectors don’t have any wall space left! They’ve waited long enough.

Whether you added to your collection this year at Expo or just visited me for a chat, thanks for being there. You remind me that my happy-looking critters matter to so many of you, which means more to me than you know.

Until next time.

Cheers,
Patrick

Posted on Leave a comment

Twas the Week Before Expo

As I write this, everything is going well in the run-up to my biggest show of the year. I’m almost ready to load the car and drive in for setup on the 24th.

I still have to draw twice as many editorial cartoons this week to cover my newspapers while I’m away. I’ll also want two ready to send for the morning after I get home because I’ll be too tired to draw. But that’s always part of the prep.

This always feels a little like a looming new year to me. I look back on the 12 months since the last Expo, thinking about what I got done and what I failed to deliver.

The Book

I promised myself I’d have it finished for this year. If you’ve been patiently waiting, there’s no way you’re more disappointed in me than I am in myself.

The reasons aren’t hard to decipher. There’s an imposter syndrome part of it, where if I keep procrastinating, I never have to put it out there and risk that it won’t measure up to my expectations. I’m not a deep well. This is basic psychology.

I have explained before that editorial cartooning provides a consistent monthly income, even though it’s less each year as newspapers stop using freelance work or they close entirely. But it’s hard not to prioritize reliable revenue.

My whimsical wildlife artwork continues to grow each year. Thankfully, It is now more than half my annual income, but licensing payments come in irregularly and are often late. Gift and trade shows are held at different times each year, so those, too, are inconsistent.

Though I’ve been self-employed for almost twenty years, I’m from a generation used to biweekly paycheques, and though it’s only an illusion of security, it’s difficult to dismiss.

THE BOOK (cue the Imperial March) means investing time, energy and funds into a project that may not generate revenue; if it does, it will come later. Making time to write and draw the content and learn Adobe InDesign means sacrificing drawing an editorial cartoon or a painting for immediate licensing that will generate revenue in the short term.

When I was in my early 30s, it felt like I had all the time in the world to risk and experiment. Twenty years later, it feels irresponsible, even though I know that’s yet another false perception. But I’ll continue to work to find a way to climb Bear Book Mountain, even though I know the only way to do that is one step at a time.

And, of course, I must prepare my apologies for another Expo where people (Hi, Kim!) ask me, “Did you finish your book yet?”

No. No, I haven’t. Maybe next year.

(awkward silence)

Want to buy a sticker?

A Great Show I Never See

I looked through the Expo Exhibitor List last week to see if any vendor friends were near my booth. Though it seems like they all have good spots, none are in my immediate neighbourhood, so I’ll only get to visit them briefly before the show opens each day.

When I attended this event as a ticket holder, I loved seeing the wealth of great artwork all over this show, but as a vendor, I see almost none. When the show is open, I’m there to work and can’t leave my booth.

In my early days of this show, Shonna came with me, but she’d have to take time off work. Eventually, she’d be there only on the weekend, as Saturday is especially busy, and I felt I needed help. That allowed me to leave the booth occasionally and check out the show. But it quickly became apparent that while Shonna was great at promoting and selling the work and even telling the stories behind the art, people always want to talk with the artist.

My leaving the booth for any length of time is bad for business.

I think it was 2019 when Shonna was supposed to drive in on Saturday, but a sudden whiteout snowstorm showed up, as will happen in this part of the world. The power even went out a few times. I called and told her to stay home; it wasn’t worth the risk. While only a one-hour drive from Canmore to Calgary, lousy weather makes that highway treacherous. Add in Alberta’s abundance of aggressive drivers and it was safer to stay home.

However, with her absence, I learned that I could manage the busiest day of the Expo by myself, and that was the last time I needed her to attend. Shonna has two jobs, and I never liked asking her to sacrifice her only day off each week to work at my job, too.

But last week, she surprised me and said she took Sunday off from her part-time job and wants to revisit the show and help me pack up at the end. Isn’t she sweet? I’m looking forward to her being there.

Here’s hoping it doesn’t snow.

What’s New This Year?

Every year, I have a loyal group of supporters who add to their collections. A few of them even volunteer to watch the booth for me if I need a bathroom break. Such nice people!

This year, I’ll have the usual magnets, coasters and stickers, a lot of large metal prints and some canvas, and new postcard sets, too!

The most popular offering, however, is always the 11”x14” poster prints, and I bring hundreds of them. This year, there are over 50 different animal paintings available. It’s always flattering and amusing when people flip through the bins and ask each other, “Do we already have this one?”

A couple of years ago, one of my favourite collectors flipped through the bin like he was looking through hockey cards or comic books and joked, “Got it, got it, got it, need it, got it, got it, need it.”

So, before this year’s show, whether they’re already up or waiting their turn on your wall, take a moment and remind yourself which prints you already have. But hey, if you buy a duplicate, you can always gift it to somebody else. Just sayin’.

To help plan this year’s print acquisitions, here are the nine new pieces I have painted since the last Expo. I’m bringing prints of all of them, but if you can’t make it to Expo, they’re already available in the store. A reminder that all prints are hand-signed and it’s Free Shipping on orders over $48. Check them out!

I don’t include a title or my website on the actual prints, just my signature. And I have lost count of how many times people tell me the prints look so much better in person than they do on the screen. I wholeheartedly agree that my Victoria printer, Art Ink Print, does a fantastic job.

This event has become a proving ground for my latest work, and it’s often where I find out which prints will become popular and discover if perhaps my next bestseller is among this year’s creations.

I’m excited to find out.

Cheers,
Patrick

Posted on 4 Comments

An Update on Puzzles, Postcards and Prints

Although I haven’t felt like writing much lately, I figured I should post an update. I’ve been busy working on a couple of paintings, and while I would have liked to have finished one by this week, I couldn’t pass up an opportunity to take a much-needed break.
My buddy Darrel and I spent five days last week at the cabin we rent in the foothills of central Alberta. Even though our first visit there was in January of 2018, we don’t often go during the winter months.

But with an opportunity in both our schedules, we won the gamble that it was available on short notice. You never know what you’ll get in February, but we lucked out with typical pleasant winter temperatures and several comfortable sunny days.

The only animals we saw were several white-tailed deer, though plenty of coyote and rabbit tracks. I had hoped to capture a moose, coyote or owl, but wildlife doesn’t punch a clock.
Back to work, I’m already preparing for the Calgary Expo at the end of April, figuring out the stock I’ll order and trying to make the most efficient use of my creative time and energy.

Puzzles

While I had planned to do a puzzle pre-order this month, I have changed my mind. I’m sure puzzle enthusiasts put them together all year long, but if there is a season for this hobby, it’s when the weather keeps people inside. When spring rolls around, most people want to spend more time outdoors. I know I do.

Another consideration is that puzzles cost more than other items, especially when one factors in shipping. The state of the economy is no secret, and I know many people are watching their spending right now, including me. I’m thinking carefully about which products to invest in and planning the best time to do so.

With that in mind, it seems like launching the next round of puzzle designs in March would be poor timing for maximum sales. While I did very well with all my other products at the Calgary Expo, I didn’t sell many puzzles. Since I don’t want to end up with a lot of stock sitting on a shelf all summer, I have decided to hold off on new designs until the fall, when I’ll have more opportunities to sell them.

I have two detailed paintings in mind for two of the puzzles, and though I’ve started on both, each is a challenging piece. I don’t want to rush them.

Postcards

Several years ago, I sold postcard sets of my work, which were popular with the Expo crowd for a few years. Then, interest dropped off one year, so I discontinued the product and focused on others. But last year, people began asking for them again.

A knowledgeable friend in retail told me that some products go in cycles, including postcards. I won’t know if that’s true for me unless I try them again. So, I’ll relaunch 4×6 postcards sets at this year’s Calgary Expo at the end of April. If they do well, I’ll continue to stock them for future markets as long as there’s interest.

Prints

Since I had to proof four new paintings recently, and the Calgary Zoo placed their first large order of the year, I figured I might as well begin stocking my Expo prints at the same time. I spent most of Monday afternoon signing and packaging a large order from my Victoria supplier, Art Ink Print.

I still want to finish a few more paintings before the Expo, so I’ll place another large order in the next couple of months. But it’s nice to get an early start.

Several of you will wait to buy new prints until you visit me at my Expo booth, but most won’t have that opportunity. With no real reason to wait, I’m pleased to announce that the first prints of Genial Grizzly, Golden Bear, Meerkat and Raven on White are now available in the online store.

I’ve also restocked TEN prints that had sold out, which makes almost 50 different prints and a dozen stickers now available in the store, so please take a look and see if there’s something in there you like. All prints are 11×14 and should be an easy-to-find frame size, wherever you choose to buy yours.

That’s it for now, and I hope to have a new painting (with a lot of hair!) to share with you very soon.

Cheers,
Patrick

Posted on 4 Comments

The Banff Christmas Market – Part 1

Trade shows and gift markets share similarities, but each is unique. Many vendors travel from one to the next each season. They know each other as coworkers and are on familiar terms with the organizers in different towns and venues. I always learn a lot from talking with these more experienced vendors, and I haven’t met one yet who wasn’t willing to share helpful information.

Because of my daily editorial cartoon deadlines, I can’t be away all the time going from market to market selling my prints, stickers and other licensed products. That’s not an issue for me, as I don’t want a life on the road.

I’m content working at home alone, getting up early each day, drawing cartoons, painting my whimsical wildlife, and doing all the other stuff that supports my self-employed artist lifestyle. But the occasional market weekend is good for me and my business.

As I wrote recently, I applied for the Banff Christmas Market at Warner Stables and was accepted for two of the three weekends. The first was this past weekend; I’ve got another December 1-3. Not having the middle weekend meant tearing everything down Sunday evening so I can set it all up again in two weeks, but it’s good experience and an opportunity to tweak my setup. I’m putting a positive spin on it, dammit!

Without boring you with a play-by-play, this first weekend was a good market. The event is well organized, I was happy with my booth placement, and it’s a venue with a lot of warm seasonal character. Of the several tents and buildings with vendors, mine was in Evergreen Hall, which is normally a horse barn/stable, so my own lighting was a necessity. Thankfully, I now have a good mix of lights and was able to feature my work well, though I had to add an upright LED lamp to shine on my print flip bins. It was effective.
You’ll have to forgive the blown-out sections of these photos where my phone camera overcompensated for the low light/spotlights.

Though a strong Chinook wind blew through the valley all four days, the weather was ideal for this time of year. I don’t miss living in Banff as Canmore is better suited to our lifestyle, but I enjoyed the old neighbourhood scenery for a few days.

The vendors around me were friendly and fun to talk with, and since my booth for the next weekend is right beside the one I just vacated, I look forward to seeing these folks again soon.

The crowd was a good mix of tourists and locals alike, and it was fun introducing them to my funny-looking animals. Quite a few subscribed to A Wilder View, and several others told me they already follow my work and like getting my emails.

Several people recognized the art from other places, having either seen or purchased it from The Calgary Zoo, Discovery Wildlife Park, Stonewaters, Art Country Canada and Branches Marketplace. Others have bought my licensed products elsewhere.

One of the things I love about this valley is how friendly and accommodating it is to dogs. I’m a sucker for a four-legged fuzzy face, and many brought their furry family members with them. I was happy to meet them all, including this wide-eyed pup.
Of course, my whole reason for attending the market was to sell my work, and sales were very good. Over three days, more than 7000 people came through the venue. Though it came and went in waves, it was a steady stream of people, likely because they admit 100 an hour via timed ticket sales. Once you’re in, however, you can stay as long as you like.

Every event has hiccups, but the organizers were friendly and approachable and handled any minor issues I encountered or heard about well. I’ll apply for this event again next year and hope to get all three weekends.

For now, I’ve counted and reorganized my stock and hardware, ready to set up again next Thursday for the third and final weekend of the market. I sold out of a couple of prints and one coaster design, but I still have plenty of stock and a large variety of available images. I know Saturday sold out quickly for this past weekend, so if you plan to attend, get your tickets early.

I hope to see you there.

Cheers,
Patrick

Posted on Leave a comment

The Banff Christmas Market

This will be my first year as a vendor at the Banff Christmas Market at the Warner Stables, and I’m busy getting everything ready. Shonna and I checked out this event last year, and it quickly became clear it would be a good fit for me and my whimsical wildlife.

When they opened applications in February, I applied for all three weekends. It’s a popular market, and they’re selective, but I’ve been living in this valley for nearly 30 years, over 20 as a cartoonist and whimsical wildlife painter, so I didn’t have to sell the local artist angle. However, that only gets me so far, as this area is filled with skilled and talented creative types.

With only one building offering power for lighting, it limited my placement options. For these reasons, I tempered my expectations but was delighted to be accepted for the first and third weekends. It means tearing my booth down after the first weekend and setting up again two weeks later, but I’m happy to pay my dues this first year and hope for all three weekends next year.
So even though the market is three weekends, the dates you see above, I won’t be there for the middle one.

I keep extensive inventory and sales records for each event, which helps me order for the next time. I did several Mountain Made Markets in Canmore for the past couple of years, which were worth it. Unfortunately, this year, the Town of Canmore limited the indoor space for vendors to the point that it seemed like an afterthought to the outdoor portion of the markets.

As I’ve mentioned before, my commitments to daily editorial cartooning and other work make it not worth investing in a tent and materials for the limited number of outdoor markets I can consider. I would have loved to be a part of an upcoming Mountain Made Market at the Canmore Rec Centre, but it conflicts with one of the Banff Christmas Market weekends.

So far this year, the only show I’ve done has been the Calgary Expo in April. As this upcoming event is new to me, I don’t know what to expect for sales, so I must play the speculation game. I’ve ordered what I think I’ll need, hoping I don’t run out while trying to avoid ordering too much, as the next opportunity to sell the stock won’t be until the Calgary Expo in April. Incidentally, early bird pricing for next year’s Expo is available until November 9th. You can buy those tickets here.

Banff and Canmore are different towns but part of the same Bow Valley community. With just a twenty-minute drive between them, many people live in one town and work in the other, and some city commutes are much longer than that.

It’ll be nice to come home each night rather than stay in a hotel, as I do for the Expo. It also means I can replenish my stock each day rather than stuff a whole three-day weekend’s worth of product into my booth at the beginning. They also have a setup day on Thursday, so there is no early morning time crunch for setup on the first day, and I can take extra time to nitpick the details.

The show has a rustic and cozy Christmas feel, with over 100 vendors. On both weekends, my booth will be in the main stable, Evergreen Hall. They also have the North Pole Pavilion and Candy Cane Lane vendor tents. There are photos with Santa, pony rides, live music, and some outdoor vendors.

You can even enjoy a fireside holiday drink at the Fire Lounge and bar. While it’s hard to find a bad view in Banff, the scenery surrounding Warner Stables is stunning, so here’s hoping for clear skies and pleasant weather.

My assigned space is a little smaller than Expo but larger than what I’ve had at the Canmore Markets. I’ve mapped out my booth setup in advance, but surprises always require on-site adjustments. I’m in a different space for the two weekends, which means some minor layout alterations but nothing complicated. I’m pleased with where they put me for both weekends.

Like Expo, this is a paid admission show, so if you plan on checking it out, you’ll have to buy tickets online in advance and choose an arrival time slot. They admit 100 guests every 20 minutes. Once you’re there, you can stay until closing, of course, but staggering the arrival times helps ensure it doesn’t get overcrowded and maintains a comfortable feel.
I’m looking forward to introducing my work to a new audience, especially since it’s been months since my last event. I’ll have my usual variety of products, including stickers, magnets, coasters, puzzles, and calendars, along with poster, canvas, and metal prints in various sizes, provided everything I’ve ordered arrives on time. Fingers crossed.

For more information, scheduling, and to buy tickets, check out the Banff Christmas Market website. I’ll be there next week from opening on Friday, November 17th to Sunday, November 19th, and again two weeks later from Friday, December 1st to Sunday, December 3rd.

Hope to see you there!

Posted on 2 Comments

A Trio of New Prints

It’s always exciting to get new prints.

My Wacom Cintiq 24HD display is colour-calibrated, and I’ve been working with Art Ink Print, my printer in Victoria, for several years, so I no longer need to proof new images. Through trial and error and long experience, I know how to format and tweak my images ahead of time. When they arrive, I’m always impressed.

These three new pieces, Blizzard Bear, Long Neck Buds and Winter Tiger, were no exception.
While I enjoy working on all my paintings and feel some connection to each, I have my favourites, which often sneak up on me. Some are for sentimental reasons, like my first Grizzly Bear, as that painting led me to the work I enjoy most and launched a whole new phase of my art career.

Others, like my Coyote, Ostrich and almost every painting of Berkley the bear, are because of the personal stories that go with them. And some grow on me over time, paintings I like fine when I create them, but each time I see them in a new print order, I realize how much I’ve grown to love them. That was the case with my first Polar Bear painting, so much so that I printed an 18” X24” canvas of it for myself, and it hangs over my desk.
While opening these new prints earlier this week, it was clear that the Winter Tiger is an instant member of that group. I love this painting. I showed the print to Shonna and said, “Damn, I’m getting good.”

Yes, that sounds incredibly arrogant, but it really means that I worked hard on that one to achieve more detail in the fur and snow, which shows in the print. Like most artists, I’m hypercritical of my work, so when I love a print, that’s saying something. I suspect that one might end up as a big canvas print in my office, too. I’m definitely printing it on canvas for the Banff Christmas Markets.

To think, I almost didn’t paint another tiger because my Smiling Tiger is already one of my Top 2 bestsellers. The Otter is the other one. Ironically, neither of those is among my favourites, proving that I can only create the art and put it out into the world. Others decide if any become popular.
Yesterday afternoon, I delivered two custom canvas prints to a client in Calgary, then an order of vinyl stickers and prints to the Calgary Zoo. As it was the end of the day, I made the delivery but didn’t have time to take new photos. These new prints were in that zoo order, along with a restock of several others.
They’re now available in my online store. And if you’re looking for more than a couple, it’s FREE SHIPPING in Canada on orders over $80. There is no website/signature stamp on the actual print and I personally sign each one.

Cheers,
Patrick

Posted on 2 Comments

A Puzzle for Another Day

Self-employed creatives will often use pre-orders to launch new products or ventures. Some will also use services like Kickstarter or Indiegogo to fund them.

Planning a project in this way allows the artist to first determine if there is sufficient interest; if so, a pre-order allows an independent artist to pay for it. They often come with incentives for people to pledge their early support. They get better pricing and bonuses for early adoption in exchange for delayed delivery.

Earlier this year, I surveyed subscribers to A Wilder View on which images they’d like to see on puzzles. The response was excellent, and my first puzzle pre-order sales gave me the capital to produce excellent quality products. Once delivered, the feedback was overwhelmingly positive, and I was pleased with the experience and result.

Last week, I asked a few questions to gauge interest in another pre-order featuring two new designs for 1000-piece puzzles.

I got four comments.

While I appreciated that handful of answers, it wasn’t the response I had hoped for, though it certainly delivered the necessary information. The paintings I chose for the next puzzles either aren’t what people want, or this is the wrong time to launch this project.

Carrying inventory of any kind requires an initial expense. Prints, stickers, magnets, and coasters are worth the investment because they’re proven sellers. But some products, like puzzles, require a much more substantial cash outlay to produce them. I’m hobbled by a significant minimum order from the puzzle manufacturer, so without enough initial interest, they’ll sit on a shelf for months, waiting for the next opportunity to sell them. And that money would be better saved or spent on other products.

So, I’m not going to produce any new puzzles this year. Instead, I will play the long game and submit the images to puzzle companies for their consideration or try again for a pre-order early in the new year.

I don’t consider this a setback, simply an idea that didn’t pan out right now. There have been several in my long career as a self-employed artist, and no doubt more to come. Trying it out is the only way to know if something will work.

If it doesn’t, you just try something else.In the meantime, I have updated my store with 41 available prints, 11 high-quality vinyl stickers and some of those original puzzle designs, but not many. While I may produce the same puzzle designs again, it won’t be this year. Only a limited quantity remains, so if you’re after a 504-piece puzzle of the Sea Turtle, Grizzly on Grass, Parrot or Otter, don’t miss out before they’re gone.

The shipping cost is the same whether you buy one or several of the prints or puzzles. Stickers are free shipping in Canada. And as a bonus, every order in the store over $80 qualifies for free shipping in Canada.

I’ll have another fully rendered new painting to share with you soon, but while you wait, here’s another recent piece I drew for the bear book.

Cheers,
Patrick

Posted on 2 Comments

New Prints and Final Prep

Despite a few last-minute details, I’ve finished most of my prep for the Calgary Expo, including some stranger preparations most people don’t think about, like spraying my tablecloths and grid wall fabric with a fresh treatment of fire retardant. It’s like any other kind of insurance or safety requirement; it seems unnecessary until somebody checks or something bad happens.
They forewarn vendors about the regulations and that the Fire Marshal is on scene at this event, so better safe than sorry. Last year they stopped at my booth and asked if my lights were halogen. Thankfully, I was using LED bulbs.

At several shows, I’ve often heard some vendors express relief at getting just enough sales to cover their booth cost. But that’s only a small part of the expense of an event like this.

The Calgary Expo sees 90,000 people over four days; it’s a big show with over 800 exhibitors. My corner retail booth costs over $1200. Electrical power is $135.00, parking for five days is $66, and my hotel for four nights is over $600.00.

Liability and booth insurance for this one event is $88. I write my mileage off over the year, so I don’t consider gas in my show expenses, but depending on whether you bring your food or eat at restaurants, that can add up.

My equipment and display hardware are multiple-year expenses, so I don’t calculate that per show. But even before I stock the booth with stickers, magnets, coasters, prints, puzzles, aluminum, canvas and metal prints, my corner retail booth in the Exhibition Hall at the Calgary Expo costs over $2100. I don’t make any money at this show until I’ve sold that much.

Even then, every item I sell has a cost. Professional printing, cellophane sleeves, backer boards, artist bios and shipping are deducted from each print sale before there is a profit—the same for other products.

But a show like this one is well worth the investment.

“What’s new this year?” is something I hear a lot at Expo.

I’m always painting new images, so I invite people to scan the walls and flip through the bins because that’s the best way to discover the latest pieces, and sometimes they’ll find one they didn’t see last time.

But with quite a few new poster prints this year, here they are. They’re each hand-signed, and 11”X14” which includes the white border. It’s an easy to find size at most stores that sell frames. The title, website and signature stamp are not on the actual print.  The following paintings were not available at last year’s Expo.


While the Tarantula and Angry Bear might not appeal to everybody, I ordered those prints specifically for this event. If there’s an audience for these paintings, it will be at The Calgary Expo. I’m looking forward to the reaction, as I like both pieces.
For many of my paintings, it takes some settling time after I complete them before I know if I really like them. Of these most recent paintings, I realized that Bugle Boy, my painting of a bull elk, might be a personal favourite. I don’t know if it’s the texture I painted in his rack, the personality or the colour, but I loved seeing this piece in print, and I hadn’t expected that.

It’ll be interesting to see if it resonates with anybody else.

I’ve only got a few canvas prints this year, but a couple of dozen matte metal in 12”X16” and 18”X24”. Because I already had a nice selection of those in my inventory, I only ordered five new ones on 12”X16” metal. I can, however, custom order any of my paintings on metal or canvas at any time, in a variety of sizes.

I’m a much better painter than photographer, so the print colour, clarity and detail are always much better in person than in photos. Here are the new 12″X16″ metal prints, ready to hang.
Many people buy four-day passes for this show, but others come for only one day. Saturday is the leader when it comes to crowd volume and sales. All four days are usually good, but I’m trying out some daily specials for the other three this year.

DAILY SPECIALS
Thursday:  A free high-quality vinyl sticker with every print purchase.
Friday:  $20 OFF any matte metal or canvas print.
Sunday:  A free gift with purchase of $25 or more.

Of course, if you’re a repeat customer, you can mention any of these specials on any day of the show, and I’ll happily reward your loyalty.

If you’ve been in my booth before, there’s an excellent chance I’ll remember you. I’m great with faces but not so much with names. So please stop by and say Hello, and (re)introduce yourself, especially if you’re a subscriber to A Wilder View and we’ve never met. I always love to say Thank You in person.

Cheers,
Patrick

Posted on Leave a comment

Another Calgary Expo

If you’ve followed my work for a long time (hey, thank you!), you’ll know how much I look forward to the Calgary Expo each year. This year, it’s happening from April 27th to 30th. With the Wednesday setup day, that’s a five day event for me.

Like everything else, the pandemic knocked the event on its ass, but they’ve recovered well. Last year’s Expo had some hiccups, but once it got started, I had a great time. People were thrilled to be out and about again.

It was also my best year of sales, which certainly didn’t hurt.

I received my booth assignment last week. For my eighth year as a Calgary Expo vendor, I’ll be in Hall C, Booth 522. While still in the Retail section, it’ll be my first year outside of the main hall.

In my first few years, I had a Small Press table. That’s when Artist Alley and retailers were all in the same area. But the show kept getting bigger. So they eventually eliminated Small Press and moved Artist Alley to a different building. That year, I upgraded to a full-size booth to remain in the Retail section.

People have often asked me why I’m not in Artist Alley. It’s a section at most Comic-Cons where new artists can afford to book a table at a big event to sell their prints and other items. But that section hosts many established artists and comic art guests, too.

Despite the higher cost, I stayed in the retail section for several reasons.

First, I wanted lights in my booth; power was not an option in Artist Alley. I don’t know if that has changed, but you can’t rely on any venue to have consistent and bright overhead lighting. I put a lot of work into my art’s detail, colour and printing, and I want direct lighting to showcase that. Power is an added fee, but well worth it.

The second reason I wanted to stay in the retail section was that the booth space and aisles are bigger. Artist Alley is packed tight with vendor tables, not booths. I like having an open area in my booth where people can step out of the crowded aisles. They can look at the art, flip through the prints, and ask questions without being bumped and jostled.
I redesigned my booth last year and it worked so well for me, that I’m making no changes, except that I have invested in new lighting this year. As there was a pillar behind me, rather than another booth, I was able to expand a couple of feet. But I’ve got vendors right up against me on both sides this year, so I’ll have to stick to my 10’x10’ footprint.

I was initially disappointed that I’m not in the main hall this year, but to be fair, I don’t yet know if it matters. I booked a single corner booth and with this year’s new layout, it seems the main room only has six available. Every other corner is either a double or quadruple booth. It does say on the rebooking application that Single corner booths are not guaranteed.

Last year, there were noticeable gaps where more retail booths could have fit. This year, there are more retailers in the main hall, many with double booths.

Hall C was an open area Community and Family zone in 2022. This year, the same area houses 73 new retail booths, including mine.

It’s a much bigger show.

If I weren’t selling my artwork there, I’d still attend the Calgary Expo because it’s a lot of fun. People from all walks of life can be themselves in this festival atmosphere. Families attend this event together, and I honestly don’t know who enjoys it more, the adults or the kids.

Aside from the much smaller version I attended in 2021, it’s been ten years since I’ve been able to walk the show or enjoy the events, talks, and displays. I might get a half hour each day before the show opens to quickly wander the booths, but it’s not enough. I didn’t even make it to the Big Four building last year to check out Artist Alley.

So, when I got my booth assignment, I emailed people I know who come to the Expo every year and are more familiar with the different areas. These two couples are among my favourite supporters and collectors, the people I love seeing each year at this event. They’ve also become friends and generously stop by the booth several times to chat and watch my booth if I need a quick bathroom break.

I asked them what they thought of my new location. Both replied that the Main Stage in that hall is busy all day with panels and talks, and there’s likely to be plenty of regular traffic with the new addition of so many booths.

I went into last year’s event with low expectations. With the pandemic winding down but still active, I didn’t know if people would even attend a crowded indoor venue. But they did, some in masks, most without, though I know several people who tested positive for COVID immediately after Expo.

I had considered emailing the organizers asking for a booth in the main hall should anybody cancel, but I decided not to give in to fear. The bottom line is that I have no idea if it will be better or worse than my previous spots. It might be a prime location. Each year, I’m fortunate to know more people familiar with my work. Rather than rely on their stumbling across my booth, they actively seek me out. So I can always count on seeing my regular customers.

As for the prep, this has been my easiest year. I keep a detailed spreadsheet of sales records from each event. I know which prints, magnets, coasters, and stickers sell best and how many I need to order each year. Of course, I bring extra in case I have an exceptional year, and any new prints are always a gamble as I don’t yet know which will be popular. The Calgary Expo is a great proving ground for the latest paintings.

Everything I’ve ordered has arrived, and I’ve been busy signing and packaging prints, but I have a lot of experience with this show, so it’s low-stress this year.

Many of my subscribers are Expo veterans, and I look forward to seeing you all again. Even if you don’t add to your collections this year, please stop by and say Hello. You’re the main reason I enjoy this show.

I’ll have another update soon, including a feature on the brand-new prints I’m launching at this year’s Expo.

.

Posted on 2 Comments

Whose Art Is It Anyway?

In 2008, I hosted the Canadian Editorial Cartoonists Conference in Banff. Several industry veterans who attended came up in a culture where busy unionized daily newspapers hired editorial cartoonists for impressive salaries, benefits, and pensions. I began my career at the end of all that.

I put a lot of work into the conference and preparing a Photoshop drawing class, trying to impress and curry favour with the more established cartoonists in this exclusive club. But, unfortunately, I realized too late that nobody cared. They were simply looking for an excuse to visit Banff, hang out and talk shop. It was about nostalgia, politics, and competitors fishing for information.

I wanted to improve my skills and artwork and learn how to adapt to a struggling industry, but many of them were focused on avoiding having to change. In fact, in the wrap-up, one of the more senior cartoonists loudly promised there wouldn’t be any Photoshop drawing classes at the next conference.

Clearly, I didn’t belong in this group.

In 2009, I attended another conference, the National Association of Photoshop Professionals in Las Vegas. I had been a member of this supportive online community for several years. Critiques were constructive, questions were answered with enthusiasm, and I learned more from that association than any before or since.

Fresh off that first Photoshop World conference,  inspired to try something new, I painted a funny looking grizzly bear, my first whimsical wildlife portrait.

I went to that conference five times between 2009 and 2014. In 2010 and 2014, I won multiple Guru Awards for my animal paintings, including two Best in Show awards. The classes and instructors, the community of friends and colleagues, it was time and money well spent.

At Photoshop World, I made valuable business connections. For a long time after, I had a welcome working relationship with Wacom, the company that makes the drawing tablets and displays I’ve used for the past 25 years. I recorded two training DVDs for PhotoshopCAFE, and NAPP helped me form a strong foundation for my creative skills.

Eventually, social media killed the forum, and the organization rebranded. As a result, NAPP no longer exists, and the Photoshop World conference is a ghost of its former self.

Time spent pining for the way things used to be is a waste. Adaptation is the most useful skill a self-employed artist can have.

While licensing and retailers are essential for my business, those customers each have their own ideas of what they want from my work. One retailer wants more bears; another wants more wolves. One agency wants me to follow seasonal trends; another client wants more realistic animals. Some products sell better with brighter, more colourful elements, and some without a background. Some items work better with a vertical layout, others horizontal.

Most artists have heard they should find their niche, the work that makes them unique and different from everybody else. It’s the key to survival in a crowd where a lot of art looks the same. But if you work hard and are lucky enough to discover the work that defines you, the next piece of advice you hear is that you need to make it appeal to everyone all the time.

Well, which is it?

How do you create work you enjoy enough to keep doing it year after year and continue to make it pay? How do you serve your customers and clients and allow their input and direction without changing your work so much that it’s no longer yours? Is it artwork or factory work?

When it becomes a grind or just about pumping out more images, it can take all the joy out of it. Lately, finishing some paintings has brought the same sense of accomplishment I get from cleaning the house. That’s a telltale sign of burnout. I’ve been here before, more than once. It’s a common experience with anyone who creates anything, especially if it’s their job, a warning that something’s got to give.

I know how to paint a single animal. I’ve put almost fifteen years into it. Each takes hours to paint, and the work I’m doing now is better than I’ve ever done, but it’s still the same style and (shudder) formula. It’s not as challenging or fulfilling as it used to be.

I’ve taken a new approach with the trio of giraffes, already titled “Long Neck Buds.” I don’t know if it will work the way I imagine it, but if it does, it will be the first of several I plan to paint this way.

This latest individual giraffe isn’t quite a finished piece, but it’s close. It will also be the middle giraffe in the painting based on the group sketch above. With the simple background, it’s a solid painting on its own. I’ll paint the other two individually, like this first one, with my usual high detail, then I’ll place them all together. Finally, I’ll paint the sky, clouds and leaves around them.

I’m a commercial artist, it’s how I make my living. I don’t pretend otherwise. But this is also supposed to be fun. I want to paint more detailed and elaborate images I’ll enjoy while also leaving options open for clients and licenses with different needs.

I want to create more paintings this way—a troop of meerkats, several burrowing owls, and a waddle of penguins. I could paint different species in an image. However, with each critter as detailed as my usual work, these will take longer than a single painting, requiring a more substantial investment in each piece.

I get nervous when spending too much time on one painting, likely due to many years of drawing editorial cartoons. Twenty years ago, when almost nobody was publishing my work, I would spend many hours nitpicking a cartoon, trying to get a caricature right or fussing with perspective. Shonna and I referred to these as Sistine Chapel cartoons. I had to train myself to say, “good enough.”

Most political cartoons have a short shelf life, so speed is essential. Get it done, get it out, and get started on the next one. My cartoon work pays monthly bills.

With a painting, however, the income can come anywhere from next week to next year. Pieces I painted ten years ago are still paying today. Paintings are an investment in future prints, products and licensing, income that often comes later.

This year, I’m making time to play and experiment.

I’ll share works in progress, sketches, and thoughts along the way, but fewer finished pieces. The ones I do complete will be bigger and hopefully worth waiting for. Of course, I expect I’ll still paint a single animal here and there if the mood strikes me.

11” X14” poster prints will come out only a couple of times a year rather than as I complete them. With higher shipping costs, I imagine that it won’t be a problem for collectors of my work to be able to order two or three new pieces at a time with one shipping cost.But I’ll still welcome custom metal and canvas special order prints. You can order those by email anytime. The above 18”x24” sloth on canvas and 20″x20” Blue Beak Raven on metal below are two custom orders that arrived this week.The puzzles I launched this year felt like a considerable risk, but I sold a lot of them and have received requests for more. I’m suddenly motivated to plan paintings that will work as prints, puzzles, stickers and more. I’m also exploring puzzle licensing opportunities.

In the meantime, my collection of more than 100 paintings will continue to pay the bills with prints and licensing, as will drawing daily editorial cartoons, for as long as newspapers hang on.

I’m not having any fun. That needs to change.

Cheers,
Patrick