Product Archives - LaMontagne Art

A couple of years ago, through an art licensing agency, Spilsbury licensed four of my paintings on puzzles. But they’re a US company that doesn’t ship to Canada, which annoyed several subscribers.

When a company buys limited rights to put my art on a product, they decide which images they want, how many to create, and when they want to produce them.

I’ve received so many requests for puzzles, however, that I’ve decided to create some of my own. Of course, that means investing in production up front, but then I control which images and quantity to make.

I wanted to source them from a company specializing in puzzles rather than one printing many different products. I wanted sturdy, uniquely shaped puzzle pieces with excellent printing and packaging.

Based in Victoria, I liked what I saw and read on the Puzzles Unlimited site. I talked about pricing and production with a sales rep, uploaded an image and paid for a sample 504-piece puzzle. It arrived between Christmas and New Year’s Day. While the sample box is basic, the company will design a branded box featuring my name, website, and any other details I want to add.

Shonna and I were supposed to spend Christmas up north with her family, but the nasty roads and weather that weekend made that a bad idea, so we stayed home. Shonna was off the whole week, and my workload was light, a perfect window for product testing.
We laughed at our own arrogance, thinking this would be an afternoon diversion for a few hours. Instead, it took us several hours each day for three days to assemble it. Neither of us remembers the last time we put a puzzle together, so it’s unlikely we’ve done one as adults.

I sent snapshots to a couple of friends, and both asked the same question. “Is it easier to put together since you painted the image?”

NOPE! Not even a little.

More than once, while trying to find a piece, I complained to Shonna about the artist.

“What kind of psychopath puts so much detailed fur and grass in one painting?!”
It became an obsession for both of us. After dinner last Thursday night, I asked Shonna what she wanted to watch on TV. She said she’d much rather work on the puzzle, and I agreed. I was pleased with the whole experience, though we were disappointed when it was over. We did, however, learn a valuable lesson on this one. Don’t assemble a puzzle with a lot of brown and beige texture on a surface with a lot of brown and beige texture. Newbie mistake.

We finished it on New Year’s Eve. Clearly, our neighbours will never have to complain about the noise from our wild partying lifestyle.

This is a quality puzzle with sturdy pieces and clean printing. I want to have four designs available in the spring so that I have them for the Calgary Expo.

These are specialty items rather than generic mass market products, so they’ll retail between $35 and $39 each. From what I’ve seen at markets, plus information from the supplier and others, that’s about right for a niche product purchased directly from the artist.
This puzzle is 16″ X20″ with 504 pieces, which will be the dimensions and count for the first orders. For casual puzzlers like us, it’s the perfect size and difficulty. However, it wasn’t too easy, and we could get it done and still enjoy it.

I know that hardcore puzzle enthusiasts prefer 1000 pieces or more, but I don’t know if that’s who’ll buy these. Will it be diehard puzzlers or those looking for an entertaining pastime a couple or family can do together?

Now I must decide on the first four images. Spilsbury has the exclusive puzzle license for my Smiling Tiger, Bald Eagle, Wolf and Great Horned Owl. So those are out of consideration.

The most popular prints won’t necessarily be the best puzzles. The image must be one people like but also fun and challenging to put together without too much frustration.

Grizzly on Grass is one of my most popular paintings, and it was a fun puzzle, so that’s one of the four. The Otter is one of my best-selling prints but has a big blue background, which might be a problem in a puzzle.

So for all of the images you see here, I reimagined them as puzzles rather than prints and cropped and sized them accordingly. If I chose four right now, I’d go with Grizzly on Grass, Otter, Sea Turtle and T-Rex.
I’m also considering these cropped versions of the Flamingo, Parrot, Squirrel, Ring-tailed Lemur, and Snow Day.

But I’d love to hear your opinion.

Would you want to buy one of these puzzles?
In order of preference, which four would be your favourites on a puzzle?

Please let me know in the comments, and feel free to add any other thoughts you’d like to share.

Thanks!
Patrick

The reason I’m sharing info about my Calgary Expo preparation is two-fold. First, I find the behind-the-scenes of other people’s professions interesting, so maybe some of you will, too. But more importantly, when I first began doing this show, I had generous help from practiced vendors, so if my experience can help somebody else, I’m happy to share it.

In my last post about the Expo, I talked about the costs of a booth at this show. You can read it here.

While later than I’m used to, and after an initial mistake on their part, I have my booth assignment for this year’s event. I’m pleased with the location. Booth #603 is on a main thoroughfare at the front of the show, between two sets of main doors and next to the bathrooms, which means I can expect a lot of traffic.
In addition to this floor plan, there is a second building for Artist Alley which looks to have a couple hundred more vendor tables.

Last time, I had an open concept booth. I would greet people, welcome them into the booth, then step aside so they could flip through the print bins, look at the table displays and browse the pieces on the grid walls.

I’ve changed things up this year, primarily because of the pandemic. While many of us are excited to be out and about again, it’s been a rough two years. There might be no more mask mandates or vaccine requirements in Alberta, but I’m still seeing plenty of masks in the grocery stores and people keeping their distance. Each of us has our own comfort level.

Masks have always been common at this event, but only because many arrive in various levels of costume. It’s also one of the most accepting and tolerant events you’ll ever find, where people of all walks of life can be themselves. Because of this live-and-let-live atmosphere, I don’t anticipate anyone coming to this event intent on a political disagreement over face masks. I plan to wear one, but I won’t be making an issue of it.

At the Mountain Made Markets here in the fall, people seemed more comfortable at my booth with a table between us. I know that I was. So, I’ve redesigned my booth to allow me some personal space while still offering plenty of access for people to peruse the prints and other items.

I store my extra stock under two skirted tables and on a shelving unit in a hidden corner. That’s not a lot of real estate. Last year, I had to wait or politely ask somebody to move so that I could retrieve that stock and replenish the tables. It wasn’t easy when it was busy. This time, I can do it from behind the table without disturbing anyone looking through the prints.

I’ve often done partial setups of the booth in my garage to work out any display and layout issues. This year, I made a scale layout in Photoshop instead. It took a lot less time and allowed me to shuffle the pieces without having to physically move tables and grid wall. I know my equipment well and no longer need to set it up in advance.
Because I’ve painted over 100 of my whimsical wildlife pieces, and so many of the early ones are still popular, it’s tough to know which to keep in stock and which to retire.

Writers often get too attached to characters or scenes and fail to see how eliminating them will strengthen the overall story. More experienced writers know that you need to ‘kill your darlings.’

It’s the same with retiring paintings. I’ve spent many hours on each one, and I get attached to them. Eventually, I must accept that some paintings don’t resonate with my audience or those who do like a piece have already bought it. As I’m painting new ones all the time, I need to make room for them.
I have only a few prints left of my first Grizzly painting. It has been a consistent seller for years and continues to do well in licensing. But I’m always painting more grizzlies. So it’s tough to admit that it’s time to retire the painting that started it all.

Remember that expense and inventory Excel spreadsheet I wrote about in the last post? That also tells me how much of each print, magnet, coaster, aluminum, calendar, canvas, and other items I’ve sold at previous Expos.

A detailed sales report from 2019 helped me order for 2022.

I’ve currently got prints in stock for 43 paintings. Just five of each adds up to over 200 prints if you think about it. It’s a rare year I don’t sell at least one of every print, but to bring 20 of each would not only be overkill, but I don’t have the room in the car or the booth.
Some years, I’ll sell in the double digits of a few proven pieces. But what’s popular one year might be crickets the next. For several years, my Otter has been a consistent bestseller, thriving on every retail item on which it appears. Yet, at Expo 2019, I sold only two prints of that one. But I sold nine Ostrich. Go figure.

A challenge for this year is that I’ve painted more than two dozen new pieces since the last Expo. So I had to decide what to bring based on subscriber feedback, online sales, orders from retailers and best guess.

In addition to print inventory, I had to decide which coasters, magnets and 8X10 aluminum pieces to order from Pacific Music & Art. I based that on the last Expo and the Mountain Made Markets I did here in Canmore before Christmas.

Canvas prints have a heftier price tag, so while they sell at Expo, I don’t move a lot of them. But they look great displayed on the grid wall, and it’s these well-lit pieces that bring people into the booth.

Since I’ve already got a bunch of canvas, I chose to top up those display walls with metal prints, as they’re impressive, and I’ve had positive feedback on them. So, I’ll have an equal number of those, including three large 18″ X24″ pieces.

The nice thing about all this stock is that it doesn’t expire or go bad, and I have other regular customers for this inventory. The prints are sold to the Calgary and Toronto Zoos, Discovery Wildlife Park and in my online store. The stickers are now sold in retail stores, and I’m actively looking for more of those clients. I’ll also have another booth at the May 21^st Mountain Made Market at the Canmore Civic Centre.

Ordering this stuff is still a significant financial commitment and a calculated risk. But, unfortunately, it’s the nature of self-employment, and life in general for that matter. All you can do is base decisions on available evidence, weigh the odds, take a leap, and hope for the best in our current uncertain economic climate.

My next post will be the wrap-up after the event when I let you know if the show measured up to expectations or hopefully exceeded them.

Cheers,
Patrick

Tag: Product

Some Assembly Required

Building and Stocking a Booth