Tag: Sales

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Another Expo in the Rearview Mirror

I’ve had some great Calgary Expo experiences over the years, but this one is certainly at the top. I didn’t realize how much I missed people, especially these people. When I mentioned that to my buddy Darrel in a recent text, he replied, “you’re alone too much.”

No argument there. It’s not good for the psyche, as many of us have discovered these past two years.

From the first afternoon on Thursday to the last on Sunday, reconnecting with familiar faces, repeat customers and introducing my work to new people was terrific. I had forgotten how much fun it was, and I get a kick out of the reactions when some people see my work for the first time.
As I’ve written before, it is human nature to smile in response to a smile, so when people run into a couple of walls and tables full of smiling animals, those people smile, laugh, and say things like “ohmygawd, they’re so cuuuuuuuuute!”

I heard that a lot this weekend. It was like a drug.

The compliments are nice, and I say Thank You. Of course, the sales are important, that’s why I’m there. But making people smile, seeing them light up at the unusual nature of my work, I wish I could bottle that. It would come in handy on far too many days when I am working alone in my office, convinced the world has gone to hell in a handcart.

There have been a lot of those days recently for all of us.

I went into this event with realistic expectations. I wasn’t sure if people would buy much or what the mood would be, but it surprised me that it felt like a regular Expo. People were happy to be out and having a good time, and it was very busy, which I’ll admit was a little uncomfortable at times, considering what we’ve all been through.
I had a fantastic location, and because I was next to a pillar, with no booth beside me, I could stretch out a little, which made the layout even better. I had good neighbours, which always makes the show better, but I don’t remember ever having bad ones at this event. Best of all, not a political or contentious discussion or experience all weekend long, which was incredibly refreshing.

I’m bad with names, but I’m excellent with faces, likely a consequence of this visual profession. I recognized a lot of former customers two and three years later, which surprised many of them.

2019 had been my best year, but I exceeded that year’s sales on every day except for Sunday, and that one was close. But for the whole show, this is now my best year, and I’m thrilled.

Talking with people in person, seeing their reactions, and what they buy gives me a better idea of which paintings are popular. I brought a lot of the Smiling Tiger and Otter, but they sold out. That’s always welcome, of course, but not a surprise.

Of the newer paintings, I can now consider Winter Wolf, Sea Turtle and Grizzly on Grass to be bestsellers. Though I brought plenty with me, I also sold out of those at the show, and I’ll know to bring more next time. I still have some of each here at home, but I can only carry so many.

Here are a few stand-out highlights.

Need a Break?

A big THANK YOU to two couples who were incredibly generous. They’re some of my biggest collectors and supporters for several years now, both at this show and throughout the year, and I enjoy visiting with them. They each had four-day passes, so I saw them all weekend long.

While I thought that having my booth next to the bathrooms would be convenient, the map didn’t specify that both of those bathrooms were for women. The men’s bathrooms were both five aisles away in opposite directions. Who designed this place?!

So Will and Jaime volunteered to watch my booth a few times during the weekend, they brought me soft drinks from their hotel one day, and Will even tried to act like a carnival barker to boost sales, which was damn funny.
Sheldon and Tracy are the folks I spent the afternoon with at the zoo and wrote about in a recent post. They watched my booth a few times, chatted with me when it was slow, and stopped by often to check if I needed anything. At one point, Sheldon flipped through my bin of prints and said he felt like he was going through hockey cards. “got it, got it, got it, need it, got it, got it,…”

These customers have become friends, and I was grateful for their kind consideration and help.

I could recite a list of names of all of the people I’ve come to know at this event over the years, but I would likely forget and offend somebody. So, if some of you are reading this, hopefully I let you know in person how much I enjoyed seeing you again.

Have You Got an Elephant Yet?

Remember the guy who comes back every year and asks if I have an elephant painting? You can read about that in a previous post. I was worried he might not be there this year, but Aric was my first customer on Thursday! He asked the question, and I was able to answer, “Why yes! Yes, I do!” and showed him the elephant hanging behind me.
That was the perfect start to the event because not only did he love the painting, he bought the 12”X16” metal print for his wife’s birthday. He assured me I could talk about it here, and I wouldn’t likely ruin the surprise. I had brought two of those metal prints with me this weekend, just in case he bought one, so I’d still have another for the wall.

What a Wookiee!

Before I became a full-time artist in 2006, my last job was as an Admin Assistant for a physiotherapist here in Canmore. These days, Ascent Physical Therapy is bigger and in a new location, with multiple therapists and clinicians. At the time, however, it was a small clinic, just two of us working there with an occasional massage therapist using one of the rooms.

I often describe Shane as the ‘best last boss to have.’ He knew that I wanted to work for myself and was very supportive. When I realized I couldn’t take my business to the next level without leaving, I gave him plenty of notice, but he suggested I job share with somebody else so that I could go part-time to make it easier and train the new person at the same time. That worked great for several months, but eventually, I gave notice again, as did the other part-timer who found a full-time job elsewhere. Shane hired somebody to replace us, and she stayed with him for several years. It was about as smooth and painless a transition as we could have wanted.
Several years ago, Shane created this Chewbacca costume from scratch. It is truly a masterpiece and looks movie-quality. It has an electronic voice box for the growls, stilts for the height and is a highlight of the show for many people, especially kids. Every year, he comes to Expo with this outfit and has even added a C3PO backpiece from the Empire Strikes Back.

Now he’s part of the charitable fan organization, the 501st Legion, and Shane makes a circuit several times during the show with security escorts so that people can take pictures with him. He walked by my booth multiple times but obviously couldn’t stay long as he was mobbed for photos. However, Shane returned one morning without the costume to visit, and it’s always great to see him there.

There Once Was a Bear and a Rat.

Finally, I’d like to share a couple of gifts I received that I’m happy to display in my office.

At the 2019 show, Matthew Overbeck came by the booth and asked if we could collaborate on an art project. He wanted to create some 3D printed lamps and use a couple of my paintings for the lampshade panels. Matthew and his wife Maria have bought my prints before, so it wasn’t a cold call.

I thought it would be a fun project and agreed to let him use my work. He kept me up to date with progress shots and said he would give me a lamp when finished. I was looking forward to it, but the pandemic suddenly arrived, and everybody’s plans slid into the ditch.

I’ve thought about Matthew and this project a few times over the past two years, but I didn’t want to reach out to him about it. When we’re all struggling, the last thing I wanted to do was pressure him to complete his art project or imply that I was waiting for a lamp.
I was thrilled when he showed up at my booth on Thursday and revealed the finished piece. It looks even better than I expected and features two of my favourite paintings. This will be a fond keepsake and Expo memory, as will the second smaller bonus rat lamp he gave me.
While he said he’s not in a super creative mode right now, I know that the right inspiration can turn that around on a dime.

So, feel free to reach out to Matthew if this work is of interest to you. He’s a talented artist working in a unique medium, and I wish him nothing but success with these pieces. I’m pleased that my work could be a small part of it.

To wrap up this wrap-up, I’ve come away from Expo inspired to create more work, which is no small thing. As a result, I have rebooked a corner booth for next year. While I would love the same location, I know that’s not always feasible with changing floor plans, but I’ll keep my fingers crossed.

To all of you who came to see me and add my artwork to your homes, please accept my sincere thanks for supporting not only this painter of whimsical wildlife but local art in general. It means a lot to all who make our living creating stuff.

And finally, to all of you who signed up for A Wilder View at the Calgary Expo, I know I already sent you a welcome message a couple of days ago, but thanks again for being here. I will do my best to make it worth your while.

Cheers,
Patrick

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Face Masks: To Wear Or Not To Wear

The second order of whimsical wildlife face masks arrived this week and in less than two days, I was able to get them all out the door. Banff and Canmore local deliveries are done and all of the Canadian and US orders have shipped.

Compared to the first order, this one was a breeze.

As these are being sold to retailers and other venues, they need to look attractive on the shelf, so Pacific Music and Art added snazzy new packaging. While the quality and printing of the masks was already there the first go ‘round, the new packaging makes them look even better. That’s a large and small mask shown here. If you are an interested retailer, please contact Mike at Pacific Music and Art and he’ll be happy to set you up.
Plenty of people have told me that they’ve received positive comments when wearing the masks. So far, I’ve only worn the Lion Face and the Amur Tiger, but I got a few more for myself on this order, too.

The Sasquatch looks ridiculously funny on the pictures I’ve seen, so I wanted to have one of my own.

As a lifelong wearer of eyeglasses, the most annoying part of wearing a mask is that they fog up. I tried doing the dish soap method, it just doesn’t work. But I found a great solution online from an optometrist. He explains it well in this video.

I’ve made one modification myself to his method, by rolling two strips of medical tape on the inside of the top of the mask.
The inexpensive hypo-allergenic paper tape can be found at any drugstore. I prep the mask before I leave the house so I don’t have to mess with it (or wear it) in the car. When I get to the grocery store or post office, I put the mask on, press the taped areas in place and my glasses no longer fog up.

When I got a haircut the other day, for the first time in four months, I was required to wear a mask. But I anticipated that wearing the ear loops would make it a challenge to cut around my ears, so I taped the sides of the mask to my face so that the ear loops didn’t need to be secured. Worked like a charm and the tape doesn’t irritate the skin.
Here’s the before and after haircut pic. Someone used the word nefarious to describe my expression in the after picture. I won’t argue that. I’m fortunate to still have thick healthy hair at my age, and for that I’m grateful. I was, however, very happy to get rid of it all.

To wear or not to wear, that is the question.

Here in Canmore and Banff, I’m surprised that few people are wearing face masks. I don’t mean on the street or in places where you can keep the 6ft. distance, but in grocery stores, post offices and other places where close proximity is not only possible, but probable.

This isn’t a question about whether or not the virus is as serious as they say, whether the precautions taken were too much or too little, or how much the masks help or don’t help. I’ve seen the arguments online and the uncertainty of it all isn’t what disturbs me most, but how people are speaking to one another in the discussions.

Whether an expression of their own fear or frustration with this new normal, I don’t know, but people are being downright nasty to each other, and it’s completely unnecessary. The discussion can be had without the vitriol.

My wife Shonna works full-time at a law firm, but has also worked part-time at Safeway for more than a decade. There are two senior women who work at the law firm, and at the beginning of the isolation, they had expressed concern about her coming in to work every day while still working at Safeway.

So she sacrificed that part-time income for the past few months so she didn’t potentially introduce the virus to the law office staff.

With no local cases, things opening up again, and safety measures in place at Safeway for the workers, she went back to work at the grocery store on Monday and has already worked a couple of shifts. Suddenly, she’s aware of how many people are wearing masks, or rather aren’t wearing them.

There are Plexiglas barriers at grocery stores now, but people forget themselves. They look around them, put their hands on the sides, and aren’t keeping the distance they should. Shonna has said she feels a little more relaxed and safer when a customer is wearing a mask, because she can’t wear one herself for her entire shift.

The messaging has been clear. A reusable non-medical mask is unlikely to protect the wearer from a virus, but it might prevent an asymptomatic person from passing it on to somebody else.

People need to be reminded that you aren’t wearing the mask for yourself.

Wearing a mask tells people that whether they believe in the threat or not, whether there are local cases or not, whether it’s all a deep-state, Illuminati, government conspiracy or not, you’re wearing one to make the people around you feel a little safer.

It’s an act of community.

People talk a really good game on Facebook, Twitter, Instagram and in the comments section about how other people should behave and how people don’t care as much as they used to and how things used to be better in the world. They use words like ‘hero’ for front line workers and grocery store clerks (Shonna does not), failing to understand that those people shop for groceries, too. They go to the post office, the bank, and the coffee shop. You can’t clutch your hands to your chest, get all weepy-eyed, and share memes on Facebook supporting them, then dismiss them as a kook in a mask behind you in the checkout line.

You don’t reveal yourself by the things you say, you reveal yourself by the things you do.

I get it, I’ve been the only one in an aisle at the grocery store wearing one. I’m very healthy, have no immunity issues, and I’m not worried about getting sick. It feels a little silly or unnecessary to wear one sometimes, but ultimately it costs me nothing but a few minutes to put it on and take it off, and wash it when I get home. And if people think I’m a sheep, or a dork, or paranoid for wearing one, that’s fine. The issue is theirs, not mine.

One of my best friends has asthma, two others have high blood pressure, and more than I like to think about are entering their senior years. That puts them in the vulnerable category. I’m not wearing the mask for me, I’m wearing it for them and people like them. That doesn’t make me noble, or better than anybody else, it just makes me part of a community.

Just as we’re all supposed to wear our seat belts, stop at traffic lights, drive the speed limit (or close to it), and stop behind a school bus to keep children safe, wearing a mask in close quarters is a simple act of telling your neighbours, “I’ll look after you, you look after me, and we’ll all look silly together.”

They had to make those other things a law because people didn’t get it. They shouldn’t have to make this mandatory, too.

You might think I’m just trying to sell you more masks, but I don’t care which one you wear. There are plenty of designs out there or you can make your own. I’m also not going to tell you what to do, because there are too many people doing that already. But give it some thought, especially the next time you’re at the grocery store and see a senior citizen, somebody with mobility issues, or just the looks of worry on the faces of your fellow shoppers. Do you really want to risk getting them sick, even if that risk is small, simply because you couldn’t be bothered?

This is all so new, we’re all frustrated, and hopefully it’s temporary. It’s not that big a sacrifice.

I thought this was going to be the last pre-order I did for a while. With warmer weather, people able to socialize outside and keep their distance, the demand seemed to be waning. But now with talk of a second wave, whether that’s a real threat or not, and that more people are seeing my masks out in the world, I’m getting more inquiries. Nobody wants to be trying to find them in the fall if there’s a sudden spike in demand.

As such, SUNDAY (the 21st) I’ll send out another newsletter, with an opportunity to order more. The new 2021 calendars will be available in that one as well. So stay tuned.

If you have any friends or family interested in the masks, have them sign up for my newsletter. It has proven to be the most efficient method of getting the word out.

Cheers,
Patrick

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© Patrick LaMontagne
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The Start of Calgary Expo 2019

If you’ve followed my work for any length of time, you already know that the Calgary Expo has been my biggest undertaking of the year for the past six years. For people who do trade or gift shows on a regular basis, this sort of thing is routine, so the big deal I make about it each year seems like nothing to them. If I did these sort of shows a lot, I would easily see it from their perspective, but it’s not just the show that’s a challenge, it’s getting away FOR the show.

As half of my business is editorial cartooning, which requires following the news for  a living and producing satirical illustrated commentary almost every day, taking five days away to focus on this show is more difficult than getting away for a vacation. My newspapers still have to be covered and when I get home exhausted late Sunday night, I’ll still be up at 5am on Monday morning drawing cartoons.

Managing the logistics to prep for this show is a lot of work because I also have to keep my papers supplied with cartoons while I’m away, which means drawing more in the week before and hoping no news of great importance breaks while I’m gone, because I can’t just abandon my booth or drive back to Canmore to get a cartoon done in between the show hours.

I’m also an introvert who spends most of time working alone in the comfort of my home, so this event takes a lot out of me, having to be ON for five days, surrounded by a lot of people.

That being said, it’s usually a fun show. Once I’m there, I really do enjoy it, even though Sunday will be a very long slog of a day. I rarely encounter somebody at this show who doesn’t want to be there and few who aren’t having a good time. Each year, my booth gets better, I learn something new for the next go ’round and streamline the process.

I recorded a video this past weekend which showed the booth set up in my garage, offered some thoughts on why I set things up the way I do, and shared it with my newsletter audience. You can watch it here if you like.

Here are some images of the prep this week. Beginning with the two sides of the booth set up in the garage, this is something I do every year to make things easier when I’m on site. With no time pressure, I’m free to leave it set up for a couple of days, nitpicking print placement and trying different things. Then I take photos of the setup and refer to it when I’m on site.


Once I’m happy with it, I pack it all up, go over the checklist and have it all together in one pile, ready to load. The snowshoes stay home.

My trusty Pontiac Vibe may not be the most flashy or cool car around, but you can sure put a lot into it. The cargo capacity on this thing is impressive. There are two six foot tables in here, four 2′ X 6′ pieces of gridwall, two 1′ X 6′ pieces of gridwall and everything you see above. That being said, there is no room for anything else.

“Is there a problem, Officer?”

Once on site Wednesday, I set it all up, made everything nice and tidy, ensured the lights were working, in order to leave as little work for myself as possible when I returned on Thursday.

All that remained was to hang the canvas and aluminum, put the prints in the bins, the magnets on the board, the floor down and turn on the lights. It took about an hour yesterday to finish getting it show ready, the result below.

As I’m writing this in my hotel room Friday morning after the first evening, I was pleased with the first day’s sales, all things considered.

On the positive side of things, quite a few of my repeat customers I’ve gotten to know over the years came by to add to their collections and just to chat and catch up. That really is my favorite part of this show. Some of these people have been buying my work since my first year and I’m always grateful for their support. When more than a few customers greet you with a hug, you’re doing something right.

That being said, there is initially a different feel this year, confirmed by my fellow vendors and some attendees I know pretty well. It doesn’t appear that they sold out of exhibitor space this year which is a bad sign. Usually this show is FULL early on. There used to be a long waiting list.

This year, there’s actual empty space between some booths, you can see that in my above photo. When I arrived on Thursday, my neighbour on the right side of the pic had moved closer to me and said I could take advantage of it as well. I moved my far wall another two feet.

Having extra space at Expo is bizarre. We’re usually fighting for every inch. I know a couple of other vendors in the hall who had the same luxury.

Fan Expo bought the Calgary Expo a couple of years back and while changes were evident last year, the old familiar faces were still around and on the team. I haven’t seen anyone in administration that I recognize this year, so clearly they were obligated to be part of last year’s transition. In my opinion, it was those hardworking folks who made this con what it is and set the tone for the culture.

While clearly a commercial venture on all sides, there was always a feeling that we were all in this together, vendors and organizers. I’ve seen no evidence that exists any longer. Even the announcers sound bored.

Fan Expo (a subsidiary of Informa Exhibitions) doesn’t seem to be popular with the fans. At one time, I had considered doing the Edmonton, Regina and Vancouver Expos, but vendors talk with each other and there’s no incentive for me to give that any more thought. Many have become dissatisfied with those experiences and are abandoning them.

While my sales Thursday night were good, comparable with last year, I credit that to my great location on a main thoroughfare near an entrance, because there were noticeably fewer people in attendance. Thursday is usually quieter anyway, but this was the quietest I’ve ever seen.

Rumblings among the vendors is that the best days of the Calgary Expo might be behind us. One of my close friends, Michelle, a loyal Expo attendee, decided to skip this year. I’ve heard a couple of my neighbouring vendors say that this is their last year and depending on how the weekend goes, we’ll see how I feel about rebooking when Sunday comes.

If this good thing does come to an end and I bid farewell to the Calgary Expo, I’ll be disappointed, just as I was when I stopped attending Photoshop World for very similar reasons. But hanging on, expecting it to become what it used to be would be myopic, foolish and just bad business.

That being said, I still plan to have a good time this weekend, try my best to help others do the same, and I look forward to meeting and greeting my customers, both old and new.

Cheers,
Patrick

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Showing Up

eaglepat At this weekend’s Calgary Expo Holiday Market, a neighbouring vendor mentioned that it’s probably healthy for us to get out of our own orbits, to network with new people, actually talk face to face with customers. While my instinct is to shy away from that, I know she was right.

She added, “Besides, it’s nice to listen to people tell you how much they like your stuff for an entire weekend.”

Over the course of this weekend, I found myself questioning the value of trade shows, mostly because I’ve gone from doing only the one each year, adding another and am considering more.

So you don’t mistake the following mixed feelings with a misconception that this here hermit artist just doesn’t know how to talk with people, I’ve worked more years in customer service than I have as an artist. I know how to play the sales game.

I was in retail and hotels for years before I became self-employed. I managed a waterslide facility full of screaming children and worked a hotel front desk over multiple Christmas holidays and sold out summers in one of the busiest tourist towns in the world. I’ve smiled through a guest check-in while they’ve told me everything had better be perfect, and again during their check-out when it wasn’t.

I didn’t sit down while in my trade show booth, not once through the entire weekend. Sitting down tells people they’re bothering you and most will just move on. I wasn’t on my phone all the time, or sketching, or standing with my arms crossed. When somebody walked by the booth, I smiled, said Hello, engaged them in conversation, made small talk. If I noticed people looking, but they hadn’t approached, I invited them over to take a look. They most often did and often bought as a result. No sales pressure, just being friendly.

I tell you this not to sound like a martyr. Most people who work customer service know they must do the exact same thing, or at least the successful ones do.

As this Holiday show was put on by the same people who do the Calgary Comic and Entertainment Expo in the spring, they marketed it to their regular attendees. From this vendor’s perspective, that was great as I’ve gotten to know a number of customers over the four years I’ve been doing Expo. Many have purchased more than once and have become collectors of my work. I do look forward to Expo each year, because prior to being a vendor, I was an attendee. It’s an event I enjoy.

There were a number of familiar faces that approached me, asked what was new and bought some more prints. One gentleman, who owns a few of my prints already, bought his first canvas print. A couple of my Facebook followers came by to visit and both bought prints. Up until now, they’ve been names I recognize from likes/comments. It was a real pleasure to talk to them in person and I was flattered that they made the time to come down and see me.

I was able to chit chat with my neighbour in the next booth and as she’s a regular Expo vendor and sells at many other shows, her insight was valuable.

These are the benefits that are hard to quantify. There is no specific dollar value, nothing that can be put on a balance sheet, but the information and connections you gain from networking will most definitely contribute to the bottom line in the future.

As for the cons, those are more personal. I’m a results oriented person, which often isn’t associated with people in the arts. If I’m not using my time well, then I view that time as wasted.

When I go for a hike, it’s because I know that my senior years will be painful and difficult if I don’t stay fit. Most days, I’d rather just stay in and work, but I force myself to get out and walk those 6-10km, often with a 20 pound backpack which includes a couple of cameras. If I see a squirrel, bird, or something larger, I can take a photo that might end up being used for reference. I also come up with cartoon ideas on my walks. I’ll walk downtown on an errand, rather than drive, not because I’m being environmentally conscious, it’s just multi-tasking.

I don’t do idle well. So while I’m standing in the booth in a slow period, saying Hi to people that walk by, just looking ready to engage, I’m thinking that I could be writing on my iPad, or drawing a cartoon in my sketch book, or perusing the news on my phone. But that would make me look unapproachable and that’s bad for sales.

While some can relax for days on end while on vacation, lying on a beach doing nothing for longer than an hour is torture for me. Let’s go tour a ruin, learn something new or have a new experience. Thankfully, my wife has the same outlook.

boothThe trade show experience, as a result, feels like I’m wasting a lot of time that could be spent producing more work. It took me almost four hours to set up my booth on Friday and two hours to tear it down and pack the car Sunday evening. There was also the drive time to and from, which amounted to three hours total for Calgary.

I could have gotten a lot of painting done in that time, a blog post, or a few editorial cartoons.

The idea of doing multiple Christmas shows fills me with dread. I don’t set foot in a shopping mall between now and January to avoid the madness and festival frenzy. The idea of going on tour to different cities to experience that very thing seems horrific to me. Luckily the weather was great this weekend, but I thought about what it would be like doing this sort of thing when there’s a whiteout on icy roads in a packed car, sharing the road with aggressive Alberta drivers looking at their phones. Sugar plums dancing? More like animal prints littering the ditch.

We canceled our Thanksgiving plans this year because the roads were treacherous. Canceling a booth with all of the associated costs would be pricey.

A period of evaluation lies ahead of me. How much of this do I want to do? How much of my best energy (the stuff I rely on to create!) do I spend on this sort of thing, especially at a time of year when that energy is in shortest supply? Psychologically, winter is when I struggle most, when I am much closer to the bottom than the top, for months at a time.

There is a certain amount of self-doubt about this where I think, “Am I just shying away from this because it’s different, out of my comfort zone, or a foreign experience?” But then there is also the confidence that comes with age where you also know who you are and that what works for one person might not work for you. I’m an atheist, but the serenity prayer comes to mind.

Living your life by somebody else’s playbook, especially in a profession where being unique is the ideal, doesn’t make any sense.

On the surface, sales were decent, but if I factor in everything from my print costs, hotel, food, parking, booth rental and power, then my end profit amounted to less than a minimum hourly wage for all of the prep, setup, time on site, tear down and post-work at home.  When I looked at that final number after calculating all of the expense, I thought, “That’s it? For all of that work?”

I don’t feel that way when I get my payments for editorial cartoons, licensing royalties, commissions from the galleries or payments from the zoos. Because when somebody else is selling my work, I’m producing more work.

I’ll be overthinking this for some time. It will factor into whether or not I add more shows or commit to a season of the Canmore Market next spring, summer and fall. I lost money on the first Expo I did and barely made any money on the second, but if not for those first two, I wouldn’t have made money on the next two and this past spring Expo was a really great year. But I also like doing that show, and that matters, too.

As with most decisions in self-employment, there are no easy answers. There’s no map. Most of the time, it’s just feeling around in a dark room looking for a light switch. And when you finally find one, it illuminates a very small area and you’re once again squinting into the dark, looking for the next light switch.
beaverpat