Tag: Trade War

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Art, Uncertainty and Friendly Fire

If I were to give one piece of advice to aspiring professional artists, it would be to diversify. Find as many income streams as possible so that when one inevitably falters or fails, it doesn’t mean the end of your business.

At the peak of my editorial cartoon career, I had more than four dozen daily and weekly Canadian newspapers regularly running my cartoons in almost every province and territory. While it continues to be a valuable part of my business, today, it’s no longer the full-time income it was. But I’ve had time to pivot because I lost one or two papers at a time, with several clients instead of just one.

Thankfully, I developed another side to my business with my whimsical wildlife, which continues to grow. That revenue also comes from several different sources.

I wholesale my prints and vinyl stickers to places like The Calgary and Toronto Zoos, Discovery Wildlife Park, and Stonewaters in Canmore.

My online store is not a significant source of revenue, but my art sells well in person at the Calgary Expo and Banff Christmas Markets.
Because of the work involved and the fact that I need to leave room for painting more wildlife, I only accept a few pet portrait commissions a year, but that’s also a reliable source of income.

Finally, I’m fortunate that my animals have commercial appeal, and my art style is attractive to licensing clients. Companies put my art on their products and pay a royalty percentage on sales.

Harlequin Nature Graphics in Victoria has sold some of my images on T-shirts for many years. Pacific Music & Art adds my art to cards, water bottles, coasters, magnets, trivets and more. If you visit the Calgary Zoo gift shops, you’ll see my prints and stickers on shelves next to my art on Pacific products.
Licensing allows me to reach a much bigger audience than I could handle myself. I already spend more time promoting and selling my animal art than I do creating it. If I tried to do the work my licensing clients do, I could never paint anything.

These businesses aren’t only in Canada. A company in Cyprus licensed my artwork for the Happy Color app, and clients in the UK and the US have licensed my work for several different products.

The current fabricated tension between Canada and the US threatens to devastate the economies of both countries. We all know why it’s happening and who is solely responsible. Whether you agree or disagree politically, you can’t argue against the evidence that this is devastating for the markets, cross-border trade and the formerly amicable and mutually beneficial business relationship between the two countries.

In acts of defiance against divisive tariffs and 51st state rhetoric, many Canadians are avoiding US products. Though it has long been our number one tourism destination, travel to the US for business and tourism has plummeted to the point where airlines have eliminated some routes to select American cities.

Every Canadian individual or company who works with or for US businesses is now in a difficult position. How do you promote these services and products while understanding and supporting the fact that Canadian customers aren’t buying from American companies right now?
One of my favourite US licenses is Diamond Art Club. Before the pandemic, I had never heard of this hobby, but it has a massive and devoted following. The sample product they sent featuring my Otter painting impressed the hell out of me. I didn’t have time to assemble it, so I gifted it to one of my American subscribers.

Diamond Art Club has been friendly and professional, my images sell well, and they always pay me on time. I love working with this company. In addition to the six designs they’ve got on offer, I’ve recently found out two more paintings are in the design and production pipeline.

Many years ago, I was licensed with The Mountain, a T-shirt company out of Vermont. I especially liked the connection as my French last name, LaMontagne, directly translates to The Mountain.

The owner, a talented artist in his own right, was great to work with. The Mountain sold my designs on shirts for several years. The relationship ended when the owner sold the company, but licensing contracts often only endure for a few years anyway.
While not one of my bestselling prints, my Ostrich painting was very popular as a T-shirt, and it showed up in the strangest places. I saw Jack Black wear it a couple of times. Ozzy and Kelly Osbourne wore it on their show, as did a character in a Netflix series. Subscribers spotted the shirts and sent me screenshots from hockey and basketball games.
A little over a year ago, many years since our previous contract, The Mountain contacted me about licensing the Ostrich again. An ostrich ranch in Arizona sold many of those shirts, and I suspect they might have been the reason for the request.

The Mountain was recently sold to Liquid Blue and was again under new ownership. I took the opportunity to suggest that they consider some new designs, and they were receptive.
Licensing agreements can be exclusive, but many aren’t. Even then, a company that produces the same product won’t want to sell the same designs. In our online world, it doesn’t matter if they’re not in the same physical area because anybody can buy anything from anywhere.

So, the designs I submitted to The Mountain were different from those currently sold by Harlequin Nature Graphics in Canada.
With licensing, contracts to negotiate and sign, and promotion schedules, product launches can take time. While a company plans how and when new designs are made available, it’s understood, if not explicitly laid out in the contract, that the artist doesn’t talk about it.

I have known these 8 new shirts have been coming for the past year. Their designer(s) did a great job adapting my images to their signature shirts, and they look even better than their previous designs.

But as bad luck would have it, these new T-shirts have launched in the middle of a trade war, where Canadian companies and consumers are actively avoiding US products, and the Canadian dollar has dropped. A year ago, I would have been excited to tell you about these designs and introduce them to my Canadian wholesale clients. But today, promoting these products to Canadians is rather pointless.

We know the situation, so I won’t go off on a political rant. We know how we got here. The fear is that there is too much damage done, and we won’t be able to get back, especially since none of this is close to finished. And just like during the pandemic, what the world looks like on the other side is anybody’s guess.

In the meantime, I will continue to adapt and diversify.

Cheers,
Patrick

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Elbows Up, Canada!

Canadians aren’t happy.

Better writers and speakers, more educated than I, with decades more experience and insight in the political arena, are trying and failing to explain why Donald Trump does what he does.

I certainly don’t have the energy to write a lengthy essay trying to figure him out. I’m too busy, too tired and too angry. I wrote a post the day after the U.S. election, and somebody sent me an email accusing me of Trump Derangement Syndrome. I wonder if he still thinks people like me are overreacting. Or if he will in a few months when his job might be at risk.

I take solace in the emails I’ve received from many of my American subscribers, expressing sympathy for our plight. It’s appreciated because even though the President is lashing out at every other country he can think of, he’s saving the worst damage for his own.

Many Americans are on my subscriber list, some following my work for decades. I’ve known several of them for over twenty years through my association with the now-defunct National Association of Photoshop Professionals and several trips to Vegas for Photoshop World. I bear no ill will toward any of you, and most Canadians would say the same to all their American friends and family members.

Our beef is with the unprovoked attack on our sovereignty and economy by an overgrown child who clearly will never get enough attention to satisfy his fragile ego. The President of the United States has been verbally and economically threatening Canada for months now. By his own admission, he wants to end our country and take what remains.

Surrender isn’t an option, so we must fight back. That means reciprocal tariffs on U.S. products. American liquor has been removed from store shelves across the country. Canadians are cancelling vacations to the U.S., and this trade war we didn’t want has launched a nationwide ‘Buy Canadian’ campaign.

Between Shonna and I, I’m the heart-on-sleeve half of this relationship. Like many artists, I’m an emotional person and overly sensitive about a lot of things. Shonna’s usually more stoic, feet planted firmly on the ground. But she was the one who ordered Canada flag pins for us to wear.

I’m tempted to compare this new national wave of Canadian pride to that which swept the country during the Vancouver 2010 Olympics, but that was joyous. This is not.

Canadians are pissed off. Our closest neighbour and friend has attacked us for no reason that makes any sense. And we’re trying to figure out how to handle it.

Winning the 4-Nations hockey series was a big deal. The outcome of that final game meant a lot more to Canada than it did to the other competitors, even for those who aren’t usually hockey fans. After months of Trump’s 51st state threats, we needed a win, even a symbolic one. Last week, Mike Myers delighted Canadian viewers of Saturday Night Live by wearing a T-shirt on stage for the traditional all-cast farewell. It read CANADA IS NOT FOR SALE, and he gestured while mouthing the words, “Elbows up.”

It’s a hockey reference, meaning the gloves are off, and it’s time for a fight. It has since become a Canadian call to arms. This far, no further.

Hey Gretzky. You watching? This is how it’s done.

I’m drawing a LOT of cartoons about this issue. I’d like to see other news stories rise to the top, but as the following cartoon shows, good luck with that. Just like in 2020, one topic dominates. Who would have thought I’d miss the pandemic? At least with the virus, it wasn’t personal.

I have art licenses with American companies. Some of them I acquired through an American licensing agent, and while I ended that association a couple of years ago, many of the licenses have term limits and contracts I must honour.

For other licenses and companies based in the U.S., I’ve had great relationships with these people for many years. They’ve treated me well, paid for the use of my art, and to attempt to punish them for the actions of their President, somebody they may not have voted for, would be foolish. Good licensing contracts are hard to find, and relationships are formed over a long time. They also come with legal contracts that are in force for years.

I have a new license I signed with an American company last year. It was an exciting opportunity, and the products are still pending, so I can’t reveal anything yet. I can’t simply end those contracts, nor would I want to. I would be shooting myself in both feet, all because one selfish politician has a default setting of ‘asshole.’

Eventually, Donald Trump will be out of office, one way or another. After that, we’ll have to pick up the pieces. Canada’s former friendly relationship with the United States will hopefully recover, but it will take time. It’ll be hard to forget how insulting and painful this has been for Canadians, and it has only just begun. We’re looking at four more years of this nonsense.

I’m pleased to see the Made in Canada patriotism sweeping this country. The reciprocal tariffs launched by our provincial and federal leaders are the only response possible because you can’t reason with an unreasonable person. Who would have thought Donald Trump would do more to unite Canadians than anyone in recent memory?
Thankfully, I was already on board the Buy Canadian wagon. The poster prints in my store have always been made in Canada, first by three companies in Calgary and most recently by Art Ink Print in Victoria. Harlequin Nature Graphics on Vancouver Island has the apparel license for some of my bestselling images.

Have you ever bought a magnet, coaster, or calendar from me? How about a mug, water bottle, trivet or art card in places like the Calgary Zoo, About Canada in Banff, or many other retail and gift stores in Western Canada, Alaska or the Pacific Northwest? Those come from Pacific Music & Art in Victoria.

My vinyl stickers, metal and canvas prints are made in Ontario. The new tote bags many of you are excited about are currently in production in Montreal.
I have always strived for Made in Canada with the products I sell.

There is a distinction, however, between Made in Canada and Product of Canada. You can read about that here. Though they’re Canadian companies employing Canadian workers and printing the artwork here in Canada, many of my suppliers and printers get their paper and product blanks overseas from China and Taiwan. The backer board, cellophane sleeves, art bio labels, shipping envelopes, and many other parts and pieces I use are sourced from different places. Try as we might, some things aren’t manufactured anywhere in this country. Americans are about to find out how many of their products rely on Canadian and overseas imports. As those prices go up, I hope they express their displeasure to their elected representatives, especially those sycophants who surround their golden god.
So, we do what we can to fight the fights worth fighting with the tools and weapons we have on hand.

Nobody knows where we’re headed in this ridiculous trade war, how much damage it will do, or how deep of a debris field it will leave behind. We don’t want to win the war. We just want it to end. What is certain is that Donald Trump’s game of “Let’s Make a Deal or Else” is going to hurt a lot of people inside and outside the United States.

During those joyous 2010 Vancouver Olympics, Tom Brokaw explained Canada to Americans in this video. This is what both countries stand to lose.

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©Patrick LaMontagne 2025

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Cartoons Amid the Chaos

As many of you know, my art business consists of editorial cartooning and whimsical wildlife paintings. My syndicated editorial cartoons used to provide a decent full-time living, but with the decline of newspapers, it’s now less than half of my income. Fortunately, my painted work keeps growing and carries more of the load when it comes to paying the bills.

But editorial cartooning is still a big part of my job. The images you see in this post show the different stages of each cartoon I draw, this one about the unwelcome trade war Canada now finds itself in with the United States.
Each week, I draw five or six syndicated editorial cartoons. I follow regional, provincial, national and international news and draw illustrated commentary on prominent stories. Many of my weekly clients across Canada only run my cartoons in their publications, some for over a decade. Other clients, especially daily papers, will pick and choose from submissions from several cartoonists. Despite the belief that journalism is unbiased, it most certainly is not. Some newspapers lean left while others lean right.

Prime Minister Trudeau is deeply unpopular everywhere in Canada, so most newspapers will run a cartoon that casts him in an unfavourable light. But, sometimes, I will draw a cartoon that calls out a right-leaning leader, like Opposition Leader Pierre Poilievre or Alberta Premier Danielle Smith, and even as I draw the toon, I know that some of my Alberta newspapers won’t run it.

Editorial cartoons are not unbiased, nor are they supposed to be. Just like a written opinion piece, the cartoon is my perspective. Some readers will agree with it; others will not.

In addition to my syndicated work, I draw one weekly local cartoon for The Rocky Mountain Outlook, the newspaper of record for Banff, Canmore, Lake Louise and the rest of the Bow Valley. I’ve been their cartoonist since day one in 2001, and it’s a point of pride that I have never missed an issue. It’s rare that the cartoon on the editorial page isn’t about an issue close to home. While the Outlook has mostly supported my work for many years, each idea is subject to my editor’s approval. I don’t own that spot on the editorial page and can’t simply draw whatever I want.

With syndication, however, I have free reign. It’s then up to my newspaper clients to decide whether they want to run a cartoon I submit. If one rubs them the wrong way, they get four or five others that week to choose from.
Years ago, I recall that somebody in Canmore came up with a proposal that each business in the community should contribute to a tourism promotion fee. Some businesses complained they shouldn’t have to because they weren’t in the tourism business.

Even if you only ever see locals in your business, if they work in tourism, then so do you. Without tourism to pay your customers, your customers can’t pay you. If tourism suddenly vanished around here, so would most businesses in town and the people who work in them.

This weekend, in an unjustified demonstration of selfish aggrandizing aggression, the President of the United States levied a 25% tariff on all goods from Canada, with 10% on energy. I won’t get too deep into why none of this makes sense, but one easy objection is that this is not about fentanyl trafficking, as he claims.

A Homeland Security Commission in 2022 concluded that “Canada is not known to be a major source of fentanyl, other synthetic opioids or precursor chemicals to the United States, a conclusion primarily drawn from seizure data.”

A 2020 DEA intelligence report stated, “While Mexico and China are the primary source countries for fentanyl and fentanyl-related substances trafficked directly into the United States, India is emerging as a source for finished fentanyl powder and fentanyl precursor chemicals.”

Canada wasn’t implicated by either agency. But it’s hardly surprising, because the President changes his reasons for the tariffs with each passing day. One day it’s fentanyl, then immigration, then a wildly exaggerated trade deficit number that he calls a subsidy (it’s not), and today it’s that “Canada doesn’t even allow U.S. Banks to open or do business there. What’s that all about?”

It was another false claim that was easy to debunk, as the Financial Post did within two hours of the President’s declaration. US banks have been operating in Canada for a long time, one for more than 100 years.

You will have no trouble finding educated insight into this recent tariff issue, especially from economists and business leaders on either side of the border, who say this will be incredibly damaging to the economies of both countries.
Canada and the United States have had a unique, enviable, and friendly relationship for longer than any two countries. We’ve often referred to each other as family. We’ve had our ups and downs; every relationship does, but it has always endured.

This unprovoked schoolyard bully attack has Canadians upset and angry. The 51st state nonsense is insulting, rude and childish, especially repeated ad nauseum over the past few months. But we hoped it might pass, and the President would find other means to distract his supporters from his false promises to make their lives better. Shouldn’t at least those voters be his primary focus? Because this ain’t that, regardless of how he paints it.

Tariffs will not decrease grocery prices in the United States. Those prices are going to go up, as they will for cars, furniture, gas, heavy equipment, and many more components, parts and products that Americans import from Canada. Even the average oil change in the US will likely increase by 30%. Tariffs will impact purchases most people never even think about, and those in Congress more concerned with keeping their titles and salaries than serving their constituents know it.

But hey, their financial security isn’t in jeopardy. Not yet.

Realtors in Florida and Arizona are seeing more second homes on the market than in years as Canadians leave communities, no longer feeling welcome in the United States. My parents lived in Arizona in the winter for over a decade. A hairdresser once told my Mom she had to get a part-time job during the pandemic when Canadians couldn’t travel south.

Canadians represent 27% of all international visitors to the US, contributing $16.4 billion in 2018, according to the US Travel Association. Whether talk translates to action is anyone’s guess, but I’ve heard several Canadians say they won’t take a U.S. vacation anytime soon. Why go where you’re not welcome?

Buy Canadian stickers are now popping up all over Canada, and trade barriers between provinces will likely disappear, as they should have years ago. It’s ironic that an unwarranted attack by our closest trading partner might do more to unite Canadians than our own politicians have managed in recent memory.

The tariffs levied against Canada this week and our retaliation measures will severely impact both economies, and some experts suggest that Canada may fall into a recession. And just like businesses in this valley who didn’t think they were in the tourism business, Canadians and Americans will soon find out just how much it’ll hurt all of us when people in other professions start losing their livelihoods.

Late Breaking Edit: As of Monday afternoon, the threatened tariffs have now been delayed for 30 days following a phone conversation between Prime Minister Trudeau and President Trump. This is not a reprieve. Canada remains under the same threat.
On Saturday, I paid my deposit and applied for the Banff Christmas Market this year. While anything can happen between now and the end of the year, I’m already lowering expectations. I’m currently sourcing and buying stock for the Calgary Expo at the end of April, but I’m no longer planning on some products. I don’t think people will have money to spend on luxuries, and my work certainly qualifies.

It’s clear this manufactured conflict will continue to escalate and dominate the news for the foreseeable future. People have suggested to me, that with all this fresh material every day, I must love the return of President Trump.

I can assure you I do not.
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©Patrick LaMontagne 2025